Foshan, ChinaMay 29, 2026 /PRNewswire/ — On May 26, the 30th China International Kitchen & Bathroom Facilities Exhibition (KBC 2026) officially kicked off. This bellwether of Asia’s kitchen and bathroom industry once again drew global attention, witnessing the profound shift from functional satisfaction to experiential quality.
Under the theme “Smart Enjoyment Now, Joyful Movement Here,” HeGii created an immersive, multi-sensory experiential space. On one hand, it showcased intelligent new products like the R9-2 and N8-2 series, along with the HeGii × Tsinghua University co-branded suite, demonstrating the smart capabilities of bathroom experiences. On the other hand, it enriched the lifestyle foundation of bathroom experiences through full-lifecycle suites and a star product matrix. Smart experiences, scene aesthetics, and emotional resonance were seamlessly integrated, vividly portraying a complete picture of quality bathroom living.
“Me-time Now, This Space” New Product Launch: Responding to Expectations for Quality Living through Technology
Stepping into the HeGii pavilion, a profound discussion on the evolution of living space consumption was being concretely realized. As China’s bathroom industry moves beyond the mere “hardware popularization” phase, it faces a common question of the era: With lifestyles continuously advancing, what form of bathroom experience do Chinese families truly crave?
On the afternoon of May 26, at the “Me-time Now, This Space” new product launch, HeGii provided the answer.
In his speech, HeGii Group Chairman Xie Weifan shared the brand’s three core commitments: user-centricity, returning to real-life scenarios for product development; driving continuous evolution of quality experiences through smart innovation; and promoting high-quality development of China’s bathroom industry with a long-term perspective. “The original intention of intelligence is to make life more comfortable and secure.” This statement formed the core of the entire launch event.
Supporting this core were HeGii’s new offerings for 2026: the R9-2 and N8-2 series smart toilets. Building upon the existing technological foundations of “3D Comfort Wash” and “Zero-Distance Sterilization,” the R9-2X innovatively introduces a “magnetic one-touch knob.” This interaction change allows users to easily control the washing rhythm, vividly expressing the “Me-time” concept of allowing users to fully enjoy relaxation “in the moment.”
The N8-2S, meanwhile, showcases the humanistic flexibility of smart design: its innovative tankless ultra-thin wall-hung bracket breaks spatial constraints, with a built-in tank that requires no pre-embedding into the wall for simple installation. The height-adjustable design allows the toilet’s height to be freely customized according to family members’ heights and habits.
The ultimate goal of technological advancement is human daily life. These innovations transcend isolated product iterations in the lab, rooted in real research and user surveys, embodying HeGii’s commitment to making intelligence accessible. At the new product launch, HeGii jointly released the “Research on Ideal Living Space Scenarios for Chinese Bathrooms” with Tsinghua University, revealing the profound transformation in Chinese families’ expectations for bathroom spaces.
The forward-looking theory was concretely presented in two on-site co-branded Tsinghua spaces. In the “Smart Enjoyment in Orderly Beauty” space, HeGii extracted natural elements, using the 2026 Pantone Color of the Year “Dancing Cloud White” and comfortable zone color palettes to create a sensory sanctuary. This space breaks away from single-task flow lines, creating a healing environment through the synergy of light, sound, and temperature, allowing the body and mind to naturally relax within a multi-functional, composite flow. The “Smart Enjoyment in Dynamic Joy” space, with its deep and stable “Basalt Black,” creates a private fortress with an industrial-tech feel. Here, smart products, based on users’ subconscious habits, upgrade from single-point automation to interconnected perception and proactive decision-making, providing a personalized bathroom experience that is “moderate, precise, and unobtrusive.”
At the launch, iResearch officially granted HeGii four “Global First” technology certifications, covering the HeGii 3D Comfort Wash® technology for smart toilets, Zero-Distance Sterilization technology, Tankless Ultra-Thin Wall-Hung technology, and the HeGii Changlin® system for faucets and showers. This highly valuable authoritative endorsement, backed by objective data, confirms HeGii’s leading position in the smart bathroom field, further solidifying the professional depth of its smart bathroom star product matrix.
From Technology to Daily Life: Full-Scene Coverage, Understanding Bathroom Needs at Every Life Stage
If “Now” points to the precision of technology, then “This Space” concerns the breadth of life. HeGii constructed a “Lifecycle Bathroom Space” along the narrative thread of different life stages.
“Lifecycle Bathroom Space” showcased the different bathroom needs at each stage of life: young singles value comfort and convenience; couples appreciate storage capacity and ease of cleaning; newlyweds desire smooth flow and quiet nighttime operation; families with children prioritize child safety; and multi-generational households most crave non-interference and personal space for different generations.
HeGii translated these nuanced user insights into product language. The R-series smart toilets, equipped with HeGii 3D Comfort Wash® technology, use AI-guided navigation to automatically detect body shape, ensuring precise cleaning coverage regardless of how users sit. Seven cleaning modes and a multi-water-type combination provide a personalized clean experience for the elderly, children, and adults alike. The T-series showers, featuring the HeGii Changlin® Rain Shower Water Control Technology, achieve precise water control and instant shut-off. The handheld shower’s boost function doubles water volume, and the stepless water-type adjustment meets various showering needs, elevating daily bathing from a functional rinse to a refreshing physical and mental therapy. HeGii’s 5A-grade healthy bathroom vanities, with their Wood-Alloy 2.0 material (resistant to 168-hour immersion, meeting 24H+ maternal and infant environmental standards), upgrade daily storage into a health defense system encompassing antibacterial and moisture-proof properties. Whether for a single person’s easy maintenance or a multi-generational family’s safe storage, the solution is found within this cabinet.
These star products deeply align with the differentiated needs of various family sizes and life stages. They not only precisely respond to the genuine demands of C-end private home renovations but also actively empower the B-end public construction and hotel markets with commercial channel solutions, demonstrating the strategic depth of a leading enterprise spanning both consumer and industry sectors.
“Music + Cultural Tourism” Dual IP Collaboration: Expanding the Meaning of “This Space,” Elevating Brand Communication
From the technological debut of the new product launch to the real-life presentation of the “Lifecycle Bathroom Space,” HeGii’s KBC booth consistently revolved around the theme “Smart Enjoyment Now, Joyful Movement Here.” Inside the pavilion, technological brilliance and lifestyle quality intertwined. Outside, HeGii deployed an upgraded “Mobile Full Bathroom Experience Space” in the outdoor plaza, creating an immersive interactive field linking the interior and exterior.
In 2026, HeGii established a tripartite collaboration with Chinese National Geography and Tencent Music Entertainment Group, breaking away from the traditional functional narrative framework of the bathroom industry. This pioneering communication model leverages the “Music + Cultural Tourism” dual IP. This year, the mobile experience vehicle also arrived at KBC Shanghai. Continuing the brand narrative of the “This Space” IP and incorporating the emotional resonance of music elements, HeGii is shifting the context of brand-consumer communication from describing functions to choosing a lifestyle.
HeGii’s presentation at this KBC leaves the industry not just with a series of technology certifications and industry awards, but more importantly, with a paradigm for thinking about how bathroom brands can engage in dialogue with contemporary life.
From the exploration of humanized technology at the “Me-time Now, This Space” launch, to the full-lifecycle care in the “Lifecycle Bathroom Space” suites, to the emotional resonance brought by the cultural tourism IP, HeGii has completed its evolution from a function provider to a lifestyle co-creator.
As Chairman Xie Weifan stated in his speech: “How far a brand can go ultimately depends on whether it can persistently adhere to quality and innovation, and persistently create value for users.”
As China’s bathroom industry moves from an incremental market to stock competition, and from functional competition to experiential competition, HeGii’s KBC answer sheet, written under the theme “Smart Enjoyment Now, Joyful Movement Here,” may point the industry towards a sustainable, high-quality development path: making technology warm, making quality resonate, and making every “This Space” a place where a beautiful life unfolds.