ShanghaiJune 18, 2026 /PRNewswire/ — This summer, from June 21 to August 31, Accor’s luxury hotel brand Sofitel invites guests to celebrate the vibrant and French-style Fête de la Musique under the theme “Sofitel Music Festival“. Across China, 22 Sofitel hotels will each compose their own enchanting chapter of the “Sofitel Music Festival.”
On June 26, the newly opened Sofitel hotels in Changzhou and Anji will romantically kick off the “Sofitel Music Festival” series of events. As Accor’s 800th hotel in Greater China, Sofitel Changzhou Hi-Tech Zone, rooted in the city’s core, embraces the concept of “Harmony of Two Realms, A Journey Home.” Amid the joyful rhythms of the summer solstice melodies, it seamlessly blends the elegance of French art with the gentle charm of Jiangnan culture. Nestled at the foot of Lingfeng Mountain and along the Huxi River, Sofitel Anji draws architectural inspiration from bamboo shoots, skillfully merging French sophistication with the bamboo countryside scenery. Its unique silhouette stands as a landmark in Anji, and as the prelude to the Fête de la Musique gently plays, it becomes both a poetic echo of the landscape and a visually distinctive symbol.
On July 9, Sofitel Legend Xi’an will host a highly anticipated city celebration, elevating this series of events to a climax. At that time, festive music nights across various global regions will inherit the essence of French romance, subtly integrating local cultural features to create a uniquely captivating auditory feast.
Born in Paris in 1982, the Fête de la Musique has now become a globally popular annual cultural event.
French Elegance, Midsummer Melodies: Celebrate Fête de la Musique with Sofitel
Born in Paris in 1982, the Fête de la Musique has now become a globally popular annual cultural event. As melodies linger and elegant vibes unfold freely under the twilight, guests can immerse themselves in French cultural heritage, from grand stage performances to exquisite private concerts, discovering Sofitel’s unique art de vivre. Upholding authentic French style, the brand uses music as a bridge to naturally connect diverse people, cultures, and genuine emotions.
In China, whether at the exclusive event at Sofitel Legend Xi’an or at limited experiences in other Sofitel hotels across the country, every guest can enjoy leisurely moments amidst flowing notes, returning to inner relaxation and freedom, and truly experiencing Sofitel’s unique “French Zest” — a spontaneous, everyday French charm.
Kent Zhu, CEO of Accor Greater China, stated: “Today, high-end travel consumption in China has undergone a transformation, shifting from external status symbols to a pursuit of inner spiritual fulfillment. Travelers increasingly crave a sense of relaxation, healing emotional value, and deep cultural resonance during their journeys. Personalized, immersive experiences have become the core demand for luxury travel. Leveraging Accor’s strong luxury brand portfolio, Sofitel, originating from France, connects with local culture and integrates French aesthetics. Through the traditional Fête de la Musique from Paris, it conveys the brand’s unique French art de vivre. The theme ‘Sofitel Music Festival’ is a concise expression of the brand’s essence: ‘Sofitel’ represents the French relaxation ingrained in its DNA, while ‘Music Festival’ signifies encountering unexpected beauty during stays. We hope guests discover surprises and gain rich spiritual resonance during their Sofitel journeys.”
From the Paris Opera to Xi’an People’s Mansion: A Musical Tribute Across Europe and Asia
From Sofitel Paris Opéra Scribe in the heart of Paris to Sofitel hotels across Greater China gradually playing summer solstice melodies, Sofitel launches a global celebration with the Fête de la Musique. The melodies traverse the beauty of Changzhou and Anji; the vibrancy of Guangzhou, Foshan, and Guiyang; the azure of Sanya and the profound legend of Xi’an. Across popular destinations, French art de vivre blends with local charm, composing moving cross-border harmonies.
As two of Accor’s French luxury benchmarks, Sofitel and Sofitel Legend share the same roots, together forming a complete French luxury brand matrix. Sofitel is a classic French luxury hotel brand with a presence in major cities worldwide. Sofitel Legend, as Sofitel’s limited ultra-luxury series, officially launched in 2009, selects century-old landmark buildings and upholds the brand promise of “Everywhere is Legend.” Currently, there are only five globally.
On July 9, Sofitel Legend Xi’an will host a private event themed “Sofitel Music Festival – Legendary Concert Hall.” This classic building, constructed in 1953 and once hosting numerous dignitaries and celebrities, is also the only Sofitel Legend hotel in China, a living chapter of history. On the event night, the entire hotel will transform into a “Legendary Concert Hall” exclusive to Chang’an, composing the ancient charm of Xi’an, a millennia-old capital, with the free-spirited romance of France under a golden summer night.
On July 9, Sofitel Legend Xi’an will host a private event themed ‘Sofitel Music Festival – Legendary Concert Hall.’
Melodies Across China: Composing a French Summer Echo
Sofitel’s hotel portfolio covers diverse types, including urban luxury, resort retreats, and city flagships, catering to different travel needs. Ten Sofitel hotels across China will be the first to play summer solstice melodies, covering popular destinations such as Beijing, the Yangtze River Delta, the Pearl River Delta, Southwest China, and Hainan.
On June 21, Sofitel Sanya Le Méridien Resort will kick off with a “Midsummer Night Music Festival,” blending dinner and band performances in tropical sea breezes. Subsequently, Sofitel Anji, Sofitel Changzhou Hi-Tech Zone, and Sofitel Guiyang Hunter will simultaneously launch on June 26, featuring characteristics such as the natural connection of “Clouds and Bamboo Sea,” the French passion of “Rose Night” parties, and the cultural resonance of “Midsummer String Sounds,” showcasing the brand’s ability to deliver diverse experiences from city hotels to resorts. On the same day, Sofitel Beijing will also elegantly play its summer night melodies. On June 27, Sofitel Foshan Shunde Lecong Palace will present a “Napoleon Rhapsody” concert paired with a cocktail reception, embodying authentic French elegance. Sofitel Lianyungang Suning will also offer its own musical feast to celebrate the summer solstice. On June 30, Sofitel Guangzhou Sunrich will push the festival atmosphere to a mini-climax with a “Southern France Sunset” theme.
Ten Sofitel hotels across China will be the first to play summer solstice melodies, covering popular destinations such as Beijing, the Yangtze River Delta, the Pearl River Delta, Southwest China, and Hainan.
Long summer days, warm and pleasant breezes. This is an ongoing brand journey, not a one-time encounter. Enchanting melodies and beautiful encounters fully release Sofitel’s French romance. For details on the Fête de la Musique activities, please follow the official Accor ALL WeChat account.