ShanghaiMay 15, 2026 /PRNewswire/ — As International Day of Families approaches on May 15, attention to home cooking and healthy eating continues to rise. Recently, Totole upgraded its Chicken Bouillon Seasoning formula and packaging, increasing the proportion of steamed chicken broth[1] and optimizing the user experience to better meet the needs of healthy seasoning and convenient cooking in home kitchens.
The Taste of Home, Hidden in Every “Umami” Bite
In recent years, as more young people step into the kitchen, home cooking scenarios have diversified. While pursuing efficiency, consumers are also paying greater attention to the impact of seasonings on the natural flavor and nutritional structure of ingredients. Focusing on the “healthy cooking” trend, Totole has been driving product innovation, previously launching products such as Matsutake Mushroom Seasoning and Reduced-Salt Series. This April, Totole also completed a comprehensive upgrade of its Chicken Bouillon Seasoning in both packaging and formula.
This upgrade of the Chicken Bouillon Seasoning is based on consumer feedback regarding real-life scenarios such as “recreating the umami of chicken soup” and “easy cooking with precise portion control.” It aims to provide a more thoughtful solution for young people to express their care for family members. According to the company, the upgraded product increases the addition of steamed chicken broth from 50% to 55% and features a squeeze bottle design to improve convenience in portion control.
Conveying Emotions Through Flavor, Safeguarding Happy Family Meals
In terms of usage scenarios, the upgraded Chicken Bouillon Seasoning is suitable for a variety of common home-cooked dishes, including stir-fries, soups, fillings, and cold dishes. Totole has also launched multiple reference recipes, emphasizing principles of less oil, less salt, and balanced meat-vegetable combinations to lower the barrier to cooking. For example, with a common dish like stir-fried broccoli with shrimp, after simple ingredient preparation, only an appropriate amount of the Chicken Bouillon Seasoning is needed to complete the seasoning, simplifying the home cooking process.
Beyond individual product upgrades, Totole continues to expand its “recipe-style compound seasoning” product line, simplifying multi-step cooking processes through an “all-in-one packet” approach. In January of this year, Totole also launched customized products for Sam’s Club and Costco, standardizing the seasoning of various regional flavors and home-style dishes, making it easier for consumers to quickly recreate delicious meals at home.
Totole stated that it will continue to focus on home kitchen scenarios, optimizing product structure and user experience. While carrying forward the culture of umami cuisine, it will persistently respond to consumers’ diverse needs for health, convenience, and quality.
[1] The ingredient uses original chicken broth seasoning made from chicken cooked under normal pressure, with an addition amount of ≥55%.