Here’s a polished English translation of the Chinese title: **”Tongpai Explores a New Paradigm for Trendy Living, Honored as MBI’s Emerging Lifestyle Hotel Brand of the Year”**

ShanghaiJune 10, 2026 /PRNewswire/ — Tongpai, the urban hotel and lifestyle brand under New World Tongpai Hotel Management Group, announced that it has successfully won the 2025 MBI Annual Emerging Lifestyle Hotel Brand Award at the 15th Meadin Brand Development Conference, thanks to its continuous deepening of product innovation, creation of a youthful lifestyle, and enhancement of user experience. This honor is a high recognition from the industry for Tongpai’s ongoing innovation in three dimensions: local design, smart technology, and service upgrades, marking that Tongpai’s upgraded products have received triple recognition from the market, industry, and guests.

The Meadin MBI Award is an authoritative selection in China’s hospitality industry, with core evaluation dimensions including innovation, product strength, reputation, and experience, serving as an important benchmark for measuring brand competitiveness. Tongpai was founded by a seasoned team that has created Rosewood Hotels and New World Hotels & Resorts, positioning itself as “starting from a hotel, but going beyond a hotel,” and has expanded into key cities across the country. In 2025, Tongpai initiated a strategic upgrade from a “trendy social space” to a “diverse and fun lifestyle platform,” comprehensively optimizing space design, guest experience, and development costs. This award confirms the foresight and correctness of the brand’s upgrade path, achieving a key leap from product iteration to industry recognition.

Trendy Design + Smart Living: Three Product Strengths Build an Emerging Benchmark

Tongpai has restructured the experience around three key directions: aesthetic upgrade, smart upgrade, and service upgrade, precisely meeting the demands of young business and leisure travelers for personalized, intelligent, and social stays, thereby building a distinct competitive advantage in the fiercely competitive mid-to-high-end hotel market.

Since its inception, Tongpai has stood out with its iconic beehive lobby. This multifunctional open space, integrating front desk, office, leisure, and social functions, breaks traditional hotel space boundaries, combining trendy aesthetics with social value. In this aesthetic upgrade, the brand retains its original avant-garde design style while adding local cultural elements, achieving customized spatial innovation with “one hotel, one scene” tailored to local conditions: The Xi’an Bell Tower Tongpai Hotel draws inspiration from the ancient capital of thirteen dynasties to create a national trend culture check-in wall; the Jinan Wangyue Tongpai Hotel features a themed book wall reflecting the city’s cultural heritage; and the Guangzhou Huangpu Tongpai Hotel installs an intelligent light-shadow interactive wall. The collision of urban heritage with avant-garde aesthetics makes each hotel a unique urban trend landmark and a preferred gathering place for local trendsetting communities. When Hanfu enthusiasts check in to experience intangible cultural heritage, and ping-pong enthusiasts gather to compete, these rich community activities elevate the stay beyond mere accommodation, allowing guests to experience local life while expanding customer sources and exploring diversified revenue streams for the hotels.

Beyond spatial innovation, Tongpai has intensified digital upgrades, leveraging technology to enhance the stay and create an efficient, comfortable, energy-saving, and eco-friendly smart accommodation experience. At the Jinan Wangyue Tongpai Hotel, guest rooms have fully implemented keyless power activation, with the system automatically recognizing check-in status and synchronizing lighting, air conditioning, curtains, and TV according to preset modes, balancing convenience with low carbon. The brand has deeply integrated the AI voice assistant “Xiao T” into in-room TVs, creating an immersive smart experience with “one screen for multiple functions, voice as service.” Moreover, “Xiao T” possesses natural language understanding capabilities, eliminating the need for fixed commands; a simple phrase like “It’s too hot” or “I want to rest” can precisely adjust the entire room environment, truly achieving “voice as service.” Additionally, the in-room TV can display real-time availability of laundry and drying equipment, saving guests from waiting unnecessarily. This not only enhances the guest experience but also significantly improves operational efficiency, reduces energy consumption, and lowers labor costs.

Addressing common industry issues in select-service hotels, such as limited service hours, peak-time check-in queues, and insufficient nighttime amenities, Tongpai has innovatively launched a 24-hour self-service center, integrating self-check-in, a self-service noodle bar, and automatic coffee machines. This breaks free from traditional operating hours, resolving high-frequency guest complaints like delayed nighttime responses and long front desk wait times, building a young, convenient, and personable service system. Smart facilities replace repetitive mechanical tasks, allowing staff to return to the essence of service, focusing on personalized guest needs and providing more attentive and efficient humanized service. From “passive response” to “active adaptation,” Tongpai restructures the stay experience with segmented services, ensuring convenience and warmth coexist.

From trendy spaces to lifestyle experiences, Tongpai’s upgrades have always closely aligned with the core needs of young guests, interpreting the brand essence of “emerging lifestyle hotel” through the three-dimensional enhancement of design, intelligence, and service.

Multi-Dimensional Solutions Adapt to Market Evolution, Empowering Owners for Long-Term Operations

As the hospitality market continues to evolve and travel needs become increasingly personalized, different property endowments and owner operational requirements vary. Upholding the brand core of a trendy lifestyle, Tongpai has developed two types of customized solutions: new hotel construction and existing hotel renovation, flexibly adapting to various property projects and helping partners achieve long-term stable operations.

In terms of investment and efficiency, Tongpai leverages three major advantages—standardized design, modular construction, and centralized procurement—to significantly shorten construction timelines, strictly control per-room renovation costs, and maximize investment value. For different properties in the existing market, the brand offers a three-tier flexible renovation plan—micro, light, and medium renovations—centered on lightweight investment and high operational efficiency, meeting diverse renovation needs. The Yantai Zhifu Tongpai Hotel, which opened in March this year, serves as a benchmark for lightweight renovation, completed in just one month. Through meticulous renovation management, costs were controlled, and the hotel remained fully operational throughout the construction process. The project leverages reasonable investment to achieve dual upgrades in space and revenue, solving common industry challenges of high renovation costs and significant revenue loss during closures. From project evaluation and customized renovation to full-cycle operations, Tongpai provides one-stop professional empowerment, coupled with flexible cooperation models and franchise options, helping investors seize market opportunities.

In terms of operations and revenue, Tongpai streamlines manpower through smart operations and maximizes space value through the beehive multifunctional space, enhancing revenue per square meter. Relying on the rapidly growing “Xinju Hui” membership system of New World Tongpai Hotel Management Group, the brand continuously supplies stable customer sources to its hotels. Additionally, leveraging the group’s deep cooperation with Ctrip’s Licheng Group, investors can share various marketing resources, including the parent-child room IP, dynamic pricing strategies, and big data analytics support, effectively improving risk resistance and profitability sustainability. Furthermore, the brand continuously explores breaking traditional hotel revenue structures, actively expanding diversified business formats such as dining, retail, and community activities, increasing the proportion of non-room revenue and building a sustainable profit model.

Against the backdrop of evolving young consumer trends, Tongpai takes product value reconstruction as its core upgrade logic, empowering spaces through local culture, enhancing efficiency with smart technology, and optimizing experiences through self-service, achieving a deep transformation into a diverse and fun lifestyle platform. The newly upgraded Tongpai not only creates an immersive and trendy stay experience for young guests but also provides controllable investment and stable revenue solutions for hotel property transformation through diversified renovation plans.

“Choose Tongpai for investment, and enjoy surging returns.” Validated by benchmark projects in Xi’an, Jinan, and Yantai, Tongpai will continue to implement product iteration and operational upgrades in the future, deeply cultivating the mid-to-high-end trendy hotel segment, steadily expanding its brand footprint, and partnering with collaborators to explore the market and uncover new industry growth opportunities.