Here’s a polished English translation of the Chinese title: **”Yangnengjian Wins ‘Douyin E-Commerce Annual Super Brand’ – Leading the赛道 with Strong Scientific Research Capabilities”** Alternatively, for a more natural and professional tone: **”Yangnengjian Named ‘Douyin E-Commerce Annual Super Brand,’ Powered by Cutting-Edge Scientific Research”** Or, if you prefer a more concise version: **”Yangnengjian Earns ‘Douyin E-Commerce Annual Super Brand’ Title, Leading the Field with Scientific Expertise”**

XiamenMay 11, 2026 /PRNewswire/ — Recently, Yangnengjian, a high-end children’s nutrition brand, won the “2025 Douyin E-commerce Health and Wellness Industry Annual Super Brand” for its outstanding explosive power and market reputation on the Douyin platform, earning official recognition as a leading player in the 3-18 year-old children and adolescent nutrition segment. In response, a Yangnengjian representative stated: “This honor is not only a testament to Yangnengjian’s market performance but also the best witness to our unwavering commitment to the mission of ‘making health more scientific and choices more reassuring.’ We will continue to create products with a parent’s heart and live up to every trust placed in us.”


Deeply rooted in the precision nutrition track for children, Yangnengjian has always focused on the core demands of the industry, committed to breaking free from the homogenization dilemma and steadfastly returning to the essence of nutrition. This confidence stems from its “dream team” of R&D experts: Lyu Qingzheng, former Olympic national team nutritionist and one of China’s first registered dietitians, serves as the chief R&D expert. He is joined by Dr. Feng Chao from the School of Biomedical Engineering at Tsinghua University and the Beijing Institute of Life Science, Dr. Wei Xuefei from Peking Union Medical College, Dr. Lyu Bang from the University of Erlangen-Nuremberg in Germany, and Dr. Li Jianping from Peking Union Medical College, collectively building a solid scientific research barrier.


On the product front, Yangnengjian reshapes the industry’s moat with hardcore formulations. Its flagship product, “DHA Algal Oil Lutein Ester Gel Candy,” features a 3A formula (DHA+ARA+ALA) and two types of nerve acids (PS phosphatidylserine and NA nervonic acid). The DHA purity is ≥50% (surpassing the Australian standard of 32% and the US standard of 35%), with each capsule containing 100mg of pure DHA, along with added lutein ester and zeaxanthin. This product holds seven national patents for ingredients such as DHA algal oil, lutein ester, and zeaxanthin, adheres to 11 major zero-additive principles and is free from 6 major allergens, and has passed 277 authoritative tests. According to a “Market Position Statement” released by Frost & Sullivan in May 2025, Yangnengjian’s DHA + lutein ester product achieved the title of “National Sales No.1 for DHA + Lutein Ester Products” from November 2024 to April 2025.

Another key product, “Yangnengjian Instant Probiotics,” features a core formula containing 12 clinically validated probiotic strains (20 billion CFU per sachet) and 8 prebiotics, innovatively incorporating three natural plant extracts: boysenberry, elderberry, and acerola cherry. This product also utilizes third-generation targeted live bacteria proliferation technology, significantly enhancing the survival and colonization efficiency of probiotics in the gut, and has passed 234 authoritative tests.

Behind the honor lies Yangnengjian’s responsibility as a “major taxpayer” in Xiamen’s Jimei District. The company to which Yangnengjian belongs has an annual tax payment exceeding 100 million yuan, and the district mayor of Jimei personally awarded the plaque. This figure is not only a recognition of the company’s operational health by the government but also a strong testament to the brand’s contribution to society and its stable development.


Currently, Yangnengjian stands firmly at a critical juncture of transitioning “from scale-driven to research-driven.” In 2026, building on collaborative R&D with excellent supply chain partners like Xianle Health, Yangnengjian continues to ramp up its independent research capabilities—its own R&D laboratory is now in the planning and preparation stage, and the internal quality inspection department has been further upgraded from its original foundation.

This strategic shift reflects the brand’s dialectical thinking about “baselines” and “high standards.” Yangnengjian is elevating its “baseline mindset” of compliant operations into a “high-standard pursuit” of core technology. This dual-wheel-driven model of “externally partnering with giants and internally strengthening capabilities” demonstrates a mature mindset that avoids impatience and focuses on solid foundations amid rapid growth.

Yangnengjian proves through action that only by mastering the lifeline of scientific research can one truly practice long-termism. In the future, Yangnengjian will continue to uphold its original intention, safeguarding the health future of Chinese families with products that withstand scrutiny.

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rocky TT
rocky TT

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