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The 18th International Fruit and Vegetable Trade Fair will be held from October 6 to 8 at IFEMA Madrid.
MadridMay 22, 2026 /PRNewswire/ — From October 6 to 8, Fruit Attraction will once again turn Madrid into the global focal point of the fruit and vegetable industry. Co-organized by IFEMA Madrid and FEPEX (Spanish Federation of Fruit and Vegetable Producers and Exporters), the event has already seen over 90% of its exhibition space booked five months before its opening. This announcement was made by the fair’s director, María José Sánchez, during the launch event for the 18th edition of Fruit Attraction, attended by Cecilio Peregrín, President of FEPEX, Ignacio Antequera, Executive Director of FEPEX, and María Naranjo, Director of the Food Industry Division at ICEX (Spain’s Trade and Investment Promotion Agency).
Fruit Attraction Fair Scene
To date, the confirmed net exhibition area stands at 72,000 square meters, just 2,000 square meters less than the total space booked for the previous edition. Companies from 63 countries/regions have confirmed their participation. Overall, expectations for the upcoming edition are highly optimistic, with projections of over 2,500 exhibitors and an exhibition area of 80,000 square meters, bringing together 121,000 professionals from 150 countries/regions.
Fruit Attraction 2026 will occupy 10 halls, covering a total area of over 162,000 square meters, and will maintain the layout and zoning from previous editions to facilitate professional visitors’ navigation. Odd-numbered halls (Halls 3, 5, 7, and 9) will showcase Spanish domestic products and feature a dedicated “Innovation and Technology” area. Even-numbered halls (Halls 4, 6, 8, 10, 12, and 14) will display international exhibits, bringing together companies from Europe, the Americas, Africa, Asia, and other regions, along with the “Fresh Food Logistics” area located in Hall 4. Additionally, most halls will include an “Auxiliary Industry” area, ensuring comprehensive coverage of all segments of the supply chain.
This year, potatoes will be the star product. Recognized for their outstanding contribution to food security and healthy diets, potatoes have been designated as a strategic industry.
Fruit Attraction will also continue to promote the “Organic Route” initiative, a specially marked path within the fair designed to enhance the visibility of companies promoting certified organic products.
Furthermore, Fruit Attraction will serve as an international expansion platform through the “International Buyer Program.” Organized in collaboration with Spain’s Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX, this program will bring together 700 major buyers, retail purchasing managers, importers, and wholesalers from over 50 countries. Within this framework, this year’s “Guest Importing Country” initiative will specifically focus on China and the United Arab Emirates.
Fruit Attraction will award the “Best Stand Award” for the third consecutive year. Sponsored by WAH Show, this award recognizes exhibitors for their creativity, design, and sustainability, with four categories: Most Creative Stand, Best Stand Design, Most Sustainable Stand, and Audience Favorite Stand.
Fruit Attraction will once again present the “Innovation Hub Awards,” which honor the best projects, products, or services in the industry, with evaluation criteria consistently covering innovation, sustainability, applied technology, and depth of knowledge. As in previous years, all entries will be showcased in the“Innovation Hub” exhibition area throughout the three-day fair.
Additionally, Fruit Attraction will serve as a platform for knowledge exchange, offering a series of forum events with technical sessions covering a wide range of topics and featuring numerous high-level speakers and expert panelists. The fair’s agenda also includes specialized conferences such as the Avocado Congress and the Organic Fruit Congress.
This edition of the fair is co-organized by IFEMA Madrid and FEPEX, held at IFEMA Madrid from Tuesday, October 6, to Thursday, October 8, with daily opening hours from 9:30 a.m. to 7:00 p.m., and closing at 5:00 p.m. on the final day.