San FranciscoMay 15, 2026 /PRNewswire/ — The 24th Annual American Business Awards® recently announced its winners. MediaGo, the global intelligent advertising platform under Baidu International, stood out from over 3,700 nominations with its latest upgraded intelligent bidding product, SmartBid 3.0, winning Bronze Stevie® Awards in two categories: “Artificial Intelligence/Machine Learning Solution – Other” and “Technology Innovation of the Year – Software.”
MediaGo Wins Two Stevie® Awards in the 24th Annual American Business Awards®
Known as the “Oscars of American Business,” the American Business Awards® is one of the largest and most influential comprehensive business award programs in the United States, covering multiple dimensions such as technological innovation, product development, and customer service. This marks the fourth consecutive year that MediaGo has won awards in this program, signifying another milestone in MediaGo’s ongoing investment in deep learning and programmatic advertising technology.
The performance marketing industry currently faces three major structural challenges: inefficient cold starts, uncontrollable scaling costs, and insufficient campaign stability. Traditional bidding systems rely on passive responses, making it difficult to achieve a balance between scale and efficiency in an open web environment. MediaGo’s newly upgraded SmartBid 3.0, centered on deep learning technology, achieves a 58% increase in ad spend while keeping the CPA overflow rate stable within 1.15 through active exploration, global learning, and multi-dimensional flexible optimization. This helps advertisers achieve efficient scaling, stable conversions, and cost control in a competitive environment.
The judging panel for this year’s American Business Awards® highly praised SmartBid 3.0, considering it a milestone in addressing core industry issues. The judges commented: “SmartBid 3.0 is a highly significant technological upgrade in the field of programmatic advertising, directly solving two core defects of open web bidding systems: inefficient cold starts and unstable scaling. The global learning architecture is crucial, allowing new campaigns to directly inherit high-quality delivery patterns instead of starting from scratch through trial and error, significantly reducing budget waste. While increasing spend, it still strictly controls the CPA overflow rate, demonstrating excellent scalability and stability.”
The above technical capabilities have been fully validated in a collaboration with NerdWallet, a well-known North American financial platform. In the fiercely competitive financial lead generation track, NerdWallet has long faced challenges such as difficulty in scaling, high costs, and unstable conversions. Leveraging SmartBid 3.0’s intelligent bidding and full-funnel optimization capabilities, NerdWallet achieved a 76% year-over-year increase in ROAS, a budget utilization rate of reaching 97.9%, and simultaneous improvements in lead quality and campaign stability. The judges also explicitly affirmed the practical business value of this collaboration case in their evaluation comments.
Yinxin Wang, Head of Global Business Development and Sales at MediaGo, stated: “Winning two technology awards at the American Business Awards® this time is a strong recognition of MediaGo’s long-standing commitment to technological innovation, performance-driven approaches, and an advertiser-first philosophy. Winning awards for four consecutive years marks a new milestone. Looking ahead, MediaGo will continue to deepen the application of deep learning technology in open web advertising scenarios, working with global advertisers to break through growth bottlenecks and achieve high-quality, sustainable business growth in a complex market environment.”