ShanghaiMay 22, 2026 /PRNewswire/ — Recently, the World Fusion Drink Contest (WFDC), initiated by Shanghai Bohua International Exhibition Co., Ltd. and deeply rooted in the industry for 13 years, officially announced the launch of sponsorship recruitment for the 2027 new season. As the first international specialty beverage professional competition founded by China, this edition will continue to promote Chinese tea culture to the world, driving industry innovation and talent cultivation.
I. Thirteen Years of Growth: From China to the World
The competition stimulates the creativity of beverage R&D professionals by using limited sponsor ingredients and freely crafting innovative drinks. Through the competition and interpretation of trendy beverages, it collectively spreads tea culture, drives market development, and leads new industry trends.
Sponsorship for the 2027 World Fusion Drink Contest is now open for recruitment. We sincerely invite brand partners aspiring to lead the industry’s future to join us in writing a new chapter for Chinese trendy beverage culture going global.
II. What We Achieved in the 2026 Season
Over the past decade-plus, the Fusion Drink Contest has accumulated countless stories and shining moments, making sustained contributions to promoting talent cultivation in the trendy beverage track, driving product innovation, and advancing the development and progress of the domestic trendy beverage sector.
The 2026 season yielded fruitful results, spanning 5 countries with a total of 14 competitions.
1. 14 Competitions Across 5 Countries
In the China region, the selection rounds included 8 regional competitions in Chengdu, Zhengzhou, Guangzhou, Zunyi, Quanzhou, Beijing, Changzhou, and Shanghai, plus one national final (Shenzhen), with 4 contestants advancing to the world competition. Overseas events were held in Singapore, Indonesia, Thailand, and Vietnam.
Click the text below to review highlights from the 2026 season
China Regional Selection:
July 2025 Chengdu Regional Competition
August 2025 Zhengzhou Regional Competition
August 2025 Guangzhou Regional Competition
September 2025 Zunyi Regional Competition
October 2025 Quanzhou Regional Competition
October 2025 Beijing Regional Competition
November 2025 Changzhou Regional Competition
November 2025 Shanghai Regional Competition
December 2025 China National Final
Overseas Events:
April 2025 Singapore Event
July 2025 Indonesia Event
August 2025 Thailand Event
October 2025 Vietnam Event
March 2026 2026 World Fusion Drink Contest
2. 85+ Judges, Nearly 200 Contestants
In the 2026 season, the Fusion Drink Contest featured 85 judges in total, with each event inviting brand chain founders and R&D directors, industry experts, and former Chinese champions of the contest to serve as judges.
Covering multiple brands including ADDICTEA, IMS Consulting Group, Ameya Boga Group, Bing Li Wang, ChaPanda, Chen Duo Duo, Yihetang, Bixing Coffee, Lv Xiaoge, Bingchun Tea, Heytea, Linli, Molly Tea, Yogurt Jar, Cha Yue Shan, Liuli Jing, Cha Shou Yi, Guangfangyuan, Universe Tea, Fresh Fruit Time, Xiaoka Coffee, Qucha Handmade, Benzha Tea, Lelecha, Ningji, Tai Ben Niu, Guigui Tea, Chami Youyan, Nowwa Coffee, KOI, and Yaming Group, among others.
Overseas, 4 countries had a total of 57 contestants, while the China region saw 140 contestants take the stage, representing over 80 R&D departments from tea beverage brands, supply chains, and academic institutions, embodying the most innovative force in the industry.
3. Strong Sponsor Team
In the previous season, sponsors including Sanyuan Foods, Shunda Group, IDEAS OCEAN, Yunchaxing, Dexin Tea, Lixiang Tea, Golden Cat Coffee, Yuchacun, Scotsman, Amalfi Coffee, Ouben Foods, Naishi, Calemai, and Jinzhi, among others, chose to partner with us.
The high-quality raw materials and professional equipment they provided supported contestants on their journey to pursue dreams, enabling them to fully showcase their skills under the season’s rules and themes, creating multiple uniquely innovative beverages.
4. Multi-Platform Media Outreach, Precision Targeting of Core Industry Audiences
In the 2026 season, the Fusion Drink Contest leveraged a professional database of 850,000+ tea and coffee contacts, 150+ tea and coffee industry communities reaching 20,000+ people, media matrix exposure of 1.5 million+, and partner media exposure of 3.1 million+, precisely delivering competition content and sponsor products to core circles, establishing professional recognition among target audiences.
III. Sponsorship Recruitment for the 2027 World Fusion Drink Contest Now Open
Who are we looking for?
Not just the simple label of “sponsor.”
We seek brands willing to jointly cultivate talent, drive innovation, and bring Chinese tea beverages to the world.
For the new season, we sincerely invite you to join us.
1. Sponsorship Recruitment Categories
The 2027 World Fusion Drink Contest China Regional Selection plans to hold 8 regional competitions and 1 national final, selecting 3 members for the Chinese team to represent China’s top ready-to-drink tea mixologists at the 2027 World Fusion Drink Contest, challenging for the world championship title.
Ingredients
Milk, yogurt, tea leaves, concentrated juice, fruit jam, flavored syrup, fructose, coconut water, coconut milk, soda water, whipping cream, cream cheese powder, non-dairy creamer, enzymes, coffee beans, lactic acid bacteria, and other ingredient products
Equipment and Utensils
Paper cups, glass cups, tea brewing machines, coffee machines, coffee grinders, ice machines, juicers, blender machines, pushcarts, soda water machines, water bars, sealing machines, fructose dispensers, tea brewing machines, water heaters, scoreboards, and other equipment and utensil products
Others
Clothing, aprons, gifts, mineral water, live streaming platforms, and other sponsorship products in any form
2. New Season Event Planning
The 2027 season plans to hold 8 regional competitions and 1 national final in China. Regional competitions are tentatively scheduled for Chengdu, Fuzhou, Beijing, Changsha, Taizhou, Zhengzhou, Shenzhen, and Shanghai, with the national final tentatively set for Guangzhou, held concurrently with the 2026 FBNB New Food & Beverage Conference Year-End Gala.
The “2027 World Fusion Drink Contest” is tentatively scheduled to be held alongside the HOTELEX Shanghai International Hotel and Catering Industry Expo in 2027. By continuing to expand the contest’s overseas reach, it aims to enhance the visibility of Chinese tea beverages as a calling card in overseas food and beverage markets, while also driving more commercial collaborations for supply chain companies in overseas tea markets.
The Fusion Drink Contest eagerly looks forward to your participation in the new season. Let us join hands to contribute to promoting Chinese tea culture in the global food and beverage arena!