Here’s a polished English translation of the title: **”The Unlimited Collection by Ascott Makes Its China Debut”** Alternatively, if you’d like to keep the brand name more prominent: **”Ascott’s The Unlimited Collection Brand Launches in China”** Both versions are concise, professional, and suitable for a press release or industry announcement.

First Property in ChinaGuangzhou Xuanwan Residences • The Unlimited Collection Officially Opens

GUANGZHOUMay 6, 2026 /PRNewswire/ — CapitaLand Investment’s lodging business unit, The Ascott Limited (hereinafter referred to as “Ascott”), announced that its collection brand, “The Unlimited Collection by Ascott,” has made its debut in China. The brand’s first property in the country—Guangzhou Xuanwan Residences • The Unlimited Collection (hereinafter referred to as “Guangzhou Xuanwan Residences”)—has officially opened, marking another significant milestone in Ascott’s expansion in China.

Ribbon-cutting ceremony
Ribbon-cutting ceremony

The Unlimited Collection is one of Ascott’s collection brands, positioned in the high-end to ultra-luxury segment. It is now present in 9 countries and 14 cities worldwide, bringing together a range of distinctive independent hotels. Guided by the philosophy “Unlimited Self, Boundless Journey,” the brand is built on pillars of authenticity, local experiences, and unique individuality. Through festivals, art, music, craftsmanship, and cuisine, it deeply showcases the unique character of cultural neighborhoods and historic sites, encouraging guests to explore the cultural threads and spiritual resonance of their destinations in a relaxed and authentic state. At the same time, The Unlimited Collection offers advantages of flexibility, ease of adaptation, and rapid deployment, enabling property owners to preserve their property’s unique identity and local traits while benefiting from professional operational management, a global distribution system, and the Ascott Star Rewards membership program.

As the brand’s debut in China, Guangzhou Xuanwan Residences is located in the Guangzhou Binjiang Tiandi complex at the core of the Bai’etan Riverside Economic Belt. This land once witnessed the century-old industrial glory of the Guangzhou Shipyard, transitioning from “building ships to sail the seas” to “boundless journeys from the heart.” The industrial heritage deeply aligns with the brand’s ethos, creating a seamless narrative. Here, the industrial memory of the century-old shipyard is transformed into an immersive, tangible experience, allowing guests to deeply engage with the cultural richness along the Pearl River’s back channel during their stay.

Guangzhou Xuanwan Residences • The Unlimited Collection - Lobby
Guangzhou Xuanwan Residences • The Unlimited Collection – Lobby

Guangzhou Xuanwan Residences • The Unlimited Collection enjoys a prime location, adjacent to a 2-kilometer Pearl River waterfront promenade, with a convergence of commercial, cultural, artistic, and lifestyle amenities. It is approximately 200 meters from Hedong East Station on Metro Line 11, offering a 30-minute commute to Tianhe CBD and Pazhou Convention Center, and a 1-hour reach to major cities in the Greater Bay Area, blending urban vibrancy with riverside tranquility for a convenient and leisurely stay. The property was designed by an internationally renowned team, with interiors inspired by the history of the Guangzhou Shipyard and maritime culture. Industrial memories and elements such as shipbuilding blueprints, nautical charts, and ship components are transformed into contemporary art installations integrated into public spaces and guest rooms, showcasing a distinctive “industrial aesthetics meets urban chic” style. The property features 128 guest rooms, ranging from studio apartments to two-bedroom connecting suites, each equipped with panoramic floor-to-ceiling windows, high-end appliances, and separate wet and dry bathrooms. Selected room types include private balconies, front-line river views, washer-dryer combos, and fully equipped kitchens, catering to diverse needs for long stays, short stays, business trips, and family vacations.

Guangzhou Xuanwan Residences • The Unlimited Collection - Guest Room
Guangzhou Xuanwan Residences • The Unlimited Collection – Guest Room

The brand’s spirit is also deeply integrated into dining and local experience settings. The property’s all-day dining restaurant, “Fa Jia Xiao Guan,” operated by renowned dining brand AFA Home, traces its culinary roots to the Maritime Silk Road, creatively blending Silk Road flavors with the essence of Chaoshan cuisine. Guests can enjoy a locally inspired breakfast crafted by a Michelin team. “The U Bar,” designed with a ship cabin concept, offers flavored teas, specialty coffees, creative cocktails, and selected whiskeys, serving as a hidden gem for daytime relaxation and evening drinks.

Guangzhou Xuanwan Residences • The Unlimited Collection - The U Bar
Guangzhou Xuanwan Residences • The Unlimited Collection – The U Bar

What best embodies the brand’s spirit is the tailor-made guided tour of the Guangzhou Shipyard’s history. Following the “Gen-U” (Ultimate Intelligence Officer), guests can deeply explore the Guangchuan Riverside Park, the shipyard’s tower cranes, and the century-old dry dock transformed into Shipyard 1914. Along the way, preserved shipbuilding tracks, gantry cranes, and steel structures convey a powerful industrial force, turning a stroll into a profound dialogue with Guangzhou’s shipbuilding DNA, industrial spirit, and maritime memory.

Additionally, the property is equipped with a multi-function room, fitness center, children’s playroom, and guest lounge, meeting all needs for business, leisure, and family life. “The U Shop” within the property curates cultural and creative products and souvenirs featuring Cantonese culture, allowing guests to easily pack up their exclusive memories.

Guangzhou Xuanwan Residences • The Unlimited Collection - Guest Lounge
Guangzhou Xuanwan Residences • The Unlimited Collection – Guest Lounge

At the concurrent opening ceremony, activities such as lion dances, swing dance performances, creative cocktail interactions at The U Bar, and The U Shop’s display of co-branded cultural products with local renowned brand “Old Guangzhou New Tour” vividly illustrated The Unlimited Collection’s commitment to “using festivals, art, and craftsmanship as windows.” Guests participated in a “setting sail” check-in, embedding signed ship-shaped cards into a backdrop to depict the bustling scene of sails on the Maritime Silk Road. Mr. Chen Liang, Assistant President of CITIC Pacific (China) Investment Co., Ltd. and General Manager of Guangzhou Ruixiang Real Estate Co., Ltd.; Ms. Pang Kui, Deputy General Manager of CITIC Pacific (Shanghai) Commercial Asset Management Co., Ltd.; Mr. Wong Wai Man, Managing Director of Ascott China; Mr. Huang Rui’an, General Manager of Ascott China South China Region; along with representatives from partner enterprises and media guests, attended to witness this significant moment.

Mr. Chen Liang, Assistant President of CITIC Pacific (China) Investment Co., Ltd. and General Manager of Guangzhou Ruihong Real Estate Co., Ltd., also commented on the project’s opening: “The opening of The Unlimited Collection is a key milestone in creating a global waterfront vibrant community at Guangzhou Binjiang Tiandi. Leveraging mature urban amenities, scarce Pearl River waterfront resources, and the profound cultural heritage of the Guangzhou Shipyard, combined with Ascott’s international high-end lodging, it will fully empower the Bai’etan area, injecting new momentum and vibrant energy into the region’s upgrade and urban interface evolution.”

Mr. Huang Rui’an, General Manager of Ascott China South China Region, stated: “Guangzhou Xuanwan Residences • The Unlimited Collection is the brand’s first project in the Chinese market. We are delighted to bring this distinctive brand to Guangzhou, a city rich in commercial heritage and cultural charm. The property’s location on the former Guangzhou Shipyard site is a grand temporal and spatial cultural landmark, carrying the city’s memory of ‘building ships to sail the seas and striving for maritime strength.’ Ascott has been deeply rooted in Guangzhou for 26 years, and moving forward, we will continue to lead new trends in hotel stays in the Greater Bay Area market with international, professional service standards.”

Guangzhou Xuanwan Residences • The Unlimited Collection has officially joined Ascott’s global membership program, Ascott Star Rewards (ASR). Stay tuned to Ascott’s official global website and major online travel platforms to enjoy exclusive member privileges and benefits.

For more information or reservations, please contact:

Guangzhou Xuanwan Residences • The Unlimited Collection

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