GuangzhouJune 10, 2026 /PRNewswire/ — On June 9, 2026, the 15th Meadin Brand Development Conference was grandly held at the NUO Hotel Beijing. Leveraging its continuously enhanced brand influence, market performance, and consumer recognition, Home2 Suites by Hilton was honored with the “2025 International Mid-to-High-End Hotel MBI Top 10 Brand” award, once again receiving authoritative industry recognition and highlighting the brand’s sustained growth momentum in China’s residential travel market.
(Home2 Suites by Hilton Wins 2025 International Mid-to-High-End Hotel MBI Top 10 Brand)
As one of the most influential brand evaluation systems in China’s hotel and cultural tourism accommodation industry, the Meadin Brand Index (MBI) comprehensively assesses hotel brands through multi-dimensional data including brand search index, media communication index, user review index, and operational performance. Being listed among the MBI Top 10 not only reflects the high recognition of Home2 Suites by Hilton’s brand value by the industry and market but also underscores the brand’s growing market influence in the international mid-to-high-end hotel segment.
Focusing on Residential Travel Needs to Create Differentiated Brand Experience
As a mid-to-high-end residential travel hotel brand under Hilton, Home2 Suites by Hilton has always adhered to the brand philosophy of “Free to Be You,” committed to creating a residential travel experience for guests that combines flexibility and a home-like feeling.
(Travelers Experiencing Scenes at Home2 Suites by Hilton)
With the continuous evolution of Chinese consumers’ travel and lifestyle habits, hotels are no longer just spaces to meet accommodation needs but have gradually become important carriers connecting work, life, and interests. Based on deep insights into residential travel needs, Home2 Suites by Hilton continues to innovate around four key dimensions: “Flexible Space, Comfortable Living, Pet-Friendly, and Healthy Lifestyle,” creating residential travel products that better meet the needs of contemporary consumers.
From flexible and practical room designs to public spaces that integrate work, social, and leisure functions; from efficient services catering to business travel needs to living-oriented facility configurations focusing on long-stay experiences, Home2 Suites by Hilton continuously enriches residential travel scenarios, providing guests with a more comfortable and carefree stay. At the same time, the brand continues to deepen its efforts in the pet-friendly domain, actively promoting the “Free to Be Pet” project. Through professional service systems, themed pet activities, and cross-industry collaborations, it continuously expands the boundaries of pet travel experiences, allowing more pet families to enjoy worry-free travel with their pets.
Six Years of Deep Cultivation in China, Continuously Unleashing Brand Development Vitality
2026 marks the sixth anniversary of Home2 Suites by Hilton’s entry into the Chinese market. Over the past six years, the brand has consistently deepened its presence in the Chinese market, focusing on product innovation and experience upgrades in response to consumers’ evolving residential travel needs. While maintaining high-quality development, it has continuously enhanced brand influence and market competitiveness. To date, Home2 Suites by Hilton has signed over 300 projects in China, with more than 130 hotels opened, making it one of the fastest-growing and most dynamic international mid-to-high-end brands in China’s residential travel hotel market.
(Rendering of Home2 Suites by Hilton Guest Room 2.0)
In terms of product iteration, the brand officially launched the “Guest Room 2.0” renovation plan, responding to market changes with forward-looking innovation: more flexible space—breaking away from enclosed cabinets, adding open clothes racks and multi-functional storage areas; more thoughtful living—upgrading the “Living Bar” design, optimizing the layout of microwaves, refrigerators, and washing areas; more comfortable ambiance—flexible zoning of the living room paired with quality sofa beds, eye-care lamps, and sunset wall lamps, combined with soundproof doors, motion-sensor lighting, and other sleep details, creating a “living space that better understands China.”
At the brand vitality level, Home2 Suites by Hilton continues to use “Free to Run” as a vehicle to advocate an active and healthy residential travel lifestyle. In 2025, the brand appeared as an official supporter at the Chongqing (Changjiahui) Half Marathon. This A1-class event certified by the Chinese Athletics Association is not only one of the well-known road races in China but also highly anticipated by runners for being the only race with direct qualification to the Chongqing Marathon. During the event, Home2 Suites by Hilton organized the “Home2 Running Team” to participate and collaborated with several operating hotels in the Sichuan-Chongqing region to create “Free to Run” themed experience activities, further integrating the healthy and energetic brand philosophy into residential travel scenarios.
As an important brand concept advocating a healthy lifestyle for Home2 Suites by Hilton, “Free to Run” not only showcases the brand’s positive and energetic image but also strengthens the emotional connection between the brand and consumers. From running maps and fitness spaces to urban exploration experiences, Home2 Suites by Hilton continuously encourages guests to maintain their passion and stay true to themselves during their journeys, making every trip not just about reaching a destination but also about exploring life and embracing health as part of the residential travel experience.
From “Travel” to “Residential Travel”: Continuously Exploring Lifestyle Upgrades
As tourism consumption enters a phase of quality and personalization, people’s travel needs are undergoing profound changes. From the past focus on sightseeing and check-ins, “travel” is gradually shifting towards “residential travel,” which emphasizes life experiences and spiritual feelings. If travel is about briefly arriving in a city, then residential travel is about continuing one’s original lifestyle during the journey. More and more consumers hope to maintain their own pace of life, interests, and social connections while exploring destinations, finding a familiar sense of belonging in unfamiliar cities, and experiencing local culture and community life in a deeper way.
Based on insights into this trend, Home2 Suites by Hilton has always been innovating around residential travel needs. From flexible space designs that balance work and life to functional configurations meeting long-stay requirements; from pet-friendly services to the creation of open and shared community spaces, the brand continuously enriches residential travel experience scenarios, allowing guests not just to “live in a city” but to “integrate into a city.” This ongoing exploration of the residential travel lifestyle not only shapes Home2 Suites by Hilton’s unique brand identity but also establishes a value perception of “a home away from home” in consumers’ minds, continuously promoting the popularization and development of the residential travel concept in the Chinese market.
Adhering to Long-Termism, Embarking on a New Stage of High-Quality Development
(Exterior of Some Opened Home2 Suites by Hilton Hotels)
Receiving the “2025 International Mid-to-High-End Hotel MBI Top 10 Brand” award is not only recognition of Home2 Suites by Hilton’s brand building achievements over the past year but also an important starting point for the brand to enter a new phase. Looking ahead, Home2 Suites by Hilton will continue to adhere to a long-term development philosophy, guided by consumer needs, supported by a mature brand system, stable operational capabilities, and continuously innovative product experiences, to further deepen its presence in China’s residential travel market and continuously enhance brand value and investment value.
Standing at the new starting point of its sixth anniversary in China, Home2 Suites by Hilton will also continue to collaborate with owners, investors, and partners to explore development opportunities in China’s residential travel market, writing a new chapter of high-quality brand development with a more open and innovative attitude.