- Hisense RGB MiniLED Display Debuts at New York Global Premiere of Film, Live-Streaming Event Footage for Guests and Fans in Times Square
- Avant-Garde Hisense Display Appears in Classic Runway Magazine Office Scene in the Film
QingdaoApril 30, 2026 /PRNewswire/ — Hisense, a leading brand in the TV display sector, has partnered with 20th Century Studios’ new film The Devil Wears Prada 2 in a landmark collaboration, redefining the fusion of technological innovation and aesthetic artistry. The film is set for official release on May 1. This brand collaboration brings Hisense’s cutting-edge RGB MiniLED display technology into the core circles of fashion and culture, marking a new phase in the expanded role of high-end displays.
This strategic partnership was realized at the global premiere of The Devil Wears Prada 2. Hisense’s RGB series televisions made a stunning appearance at this highly anticipated global red carpet event, centering on visual storytelling and drawing global cultural attention. This premiere event demonstrates that next-generation display technology is gradually becoming an essential requirement in core scenarios of visual expression, fashion, and film scene design.
The highlight of this brand campaign is Hisense’s newly upgraded RGB MiniLED technology. This technology not only significantly enhances color accuracy, brightness precision, and contrast depth but also enables display devices to adapt to various high-aesthetic, design-focused premium scenarios.
As large-screen display devices increasingly integrate into diverse aesthetic settings, Hisense continues to reshape the positioning of TV products, breaking free from their inherent nature as mere entertainment devices and transforming into aesthetically designed lifestyle pieces within contemporary culture. In the new film, Hisense televisions appear in the classic Runway magazine office scene, further solidifying the brand’s exposure in fashion and iconic cinematic settings. Hisense’s cross-industry foray into fashion and culture also reflects a broader shift in public perception and application scenarios for display technology.
Meanwhile, Hisense continues to accelerate the market deployment of its new product lineup, including the new UR9 series, aimed at bringing flagship-level picture quality to more consumers. By integrating RGB MiniLED technology into the fashion and culture sectors, Hisense is redefining the multifaceted value of televisions, forging cross-industry connections between technology, design, and modern lifestyles in novel and unexpected ways.