Hisense Kicks Off Countdown to FIFA World Cup 2026™

-Hisense Kicks Off Countdown to FIFA World Cup 2026™, Unveiling Next-Gen Home Entertainment and Smart Life Solutions

QINGDAO, China, April 21, 2026 /PRNewswire/ — Hisense, a leading global consumer electronics and home appliances brand, today launched its global campaign, marking the 50-day countdown to the FIFA World Cup 2026™. As an official FIFA World Cup sponsor for the third time—following its initial partnership with FIFA in 2018 and renewal in 2022—Hisense once again leverages the world’s biggest sporting stage to spotlight a new generation of flagship products designed to enhance how fans watch, live, and connect.

RGB MiniLED Advancements for an Unmatched Match Viewing Experience

At the heart of Hisense’s World Cup lineup is its latest display innovation: RGB MiniLED, spearheaded by the flagship UR9 series, coupled with a premium user experience. Thanks to an RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, the UR9 series achieves 100% coverage of the BT.2020 color standard with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a 4.1.2 multi-channel audio system optimized by Devialet, and region-optimized panels (anti-reflection and anti-glare for Europe, Australia, and other regions, and Obsidian panel for the Americas), it delivers a stadium-level visual and audio experience right in your living room.

At a recent event held at FIFA headquarters in Zurich, Hisense showcased its new 2026 RGB MiniLED TV range and also confirmed its role as the official and exclusive TV supplier for the Video Assistant Referee (VAR) review system at the FIFA World Cup 2026™ in the USA, Canada, and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup’s Video Operations Room (VOR) with Hisense RGB MiniLED TVs, which will provide an ultra-wide color gamut and precise color reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.

Pushing the Boundaries of Premium Displays

Hisense redefines home entertainment with its innovative laser display range, led by the XR10 and L9Q models, transforming living spaces into immersive private stadiums for match viewing.

The XR10 Laser Projector incorporates cutting-edge processing with 6,000 lumens of brightness and a 60,000:1 visual contrast ratio, along with intelligent projection capability up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of football action. Meanwhile, the L9Q Laser TV, which captivated FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinematic-quality displays up to 200 inches with ultra-short throw projection and vibrant colors. Together, this premium laser ecosystem transforms any home into a vibrant stadium, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly into viewers’ homes.

Smarter Living, Seamless Connection

Beyond entertainment, Hisense’s appliance range enhances the matchday experience through smarter, connected living. The award-winning Red Dot U8 Air Conditioner combines sophisticated design with efficient climate control, while the PureFlat Smart Series refrigerator, featuring ConnectLife technology, enables seamless device interaction, facilitating meal planning, content sharing, and home communication, introducing the concept of a more social and connected kitchen.

Bringing Fans Closer, Everywhere

As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to bridge cutting-edge technology with global sports passion, delivering immersive, connected experiences and smarter life solutions that bring people closer to the game and to each other. Through continuous innovation in home entertainment and appliances, Hisense remains committed to its vision of “Innovating for a Better Life”: transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. It specializes in delivering high-quality multimedia products, home appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the 100-inch and larger TV segment (2023-2025). As a pioneer in RGB MiniLED technology, Hisense continues to lead innovation in this next-generation display tech. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.