QINGDAO, China, April 22, 2026 /PRNewswire/ — Hisense, a leading brand in consumer electronics and home appliances, today kicks off its global campaign, marking the 50-day countdown to the FIFA World Cup 2026™. As a three-time official sponsor of the FIFA World Cup – a partnership that began in 2018 and continues through 2022 – Hisense is once again leveraging the world’s biggest sporting stage to spotlight a new generation of flagship products designed to elevate the fan experience of watching, cheering, and connecting to a new level, bringing stadium-quality picture and sound directly into your living room.
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RGB MiniLED Breakthroughs for the Ultimate Game Day
At the heart of Hisense’s World Cup product lineup is its latest display innovation – RGB MiniLED – led by the flagship UR9 series and the premium UX series. Powered by an RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, the UR9 series achieves 100% BT.2020 color coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 multi-channel audio system, and regionally optimized panels – Anti-Reflection & Glare-Free for Europe, Australia, and other regions, and Obsidian Panel for North and South America – it brings stadium-quality picture and sound directly into your living room.
At a recent event held at the Home of FIFA in Zurich, Hisense showcased its new 2026 RGB MiniLED TV lineup while also confirming its role as the official and exclusive provider of Video Assistant Referee (VAR) review televisions for the FIFA World Cup 2026™ in the United States, Canada, and Mexico. Hisense has upgraded the screen equipment in the FIFA World Cup’s Video Operation Room (VOR) to Hisense RGB MiniLED TVs, which offer an extremely wide color gamut and precise color reproduction, enabling clear and authentic playback of live match footage for the video assistant referees.
Expanding the Boundaries of Premium Display
Hisense is redefining home entertainment with its state-of-the-art Laser Display portfolio – led by the XR10 and L9Q – transforming living spaces into immersive private stadiums for game day enjoyment.
The XR10 Laser Projector offers next-generation processing with 6,000 lumens of brightness and a 60,000:1 contrast ratio, along with intelligent projection capability of up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. The L9Q Laser TV, which impressed FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-quality screens of up to 200 inches with ultra-short-throw projection and vibrant colors. Together, this premium laser ecosystem seamlessly transforms any home into a vibrant, stadium-like arena, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly into viewers’ living rooms.
Smarter Living, Seamlessly Connected
Beyond entertainment, Hisense’s home appliance portfolio enhances the entire game day experience through smarter, connected living. The Red Dot Award-winning U8 air conditioner combines sophisticated design with efficient climate control, while the PureFlat Smart Series refrigerator, based on the ConnectLife platform, enables seamless device interaction – supporting meal planning, content sharing, and household communication, introducing the concept of a more social, connected kitchen.
Bringing Fans Everywhere Closer Together
As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to connect cutting-edge technology with global sporting passion – delivering an immersive viewing experience, connected experiences, and smarter everyday solutions that bring people closer to the game and to each other. Through continuous innovation in both home entertainment and home appliances, Hisense remains true to its vision of “Innovating a Brighter Life” – transforming everyday moments into extraordinary, shared experiences on the world’s biggest stage.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries. Hisense specializes in providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense is the global No. 1 in the 100-inch and larger TV segment (2023-2025). As the originator of RGB MiniLED, Hisense continues to lead the next generation of RGB MiniLED innovations. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships to engage with audiences worldwide.
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