QingdaoMay 11, 2026 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances, today released its latest TV commercial to build anticipation for the upcoming FIFA World Cup 2026TM, launching a new wave of promotional activities. This campaign not only captures the emotional power of football but also brings the brand’s vision of “Innovating a Brighter Life” to reality.
The TV commercial takes viewers from grassroots football fields to the living rooms of hopeful families, capturing touching moments of joy, resilience, and unity. It showcases the unique charm of football in forging emotional connections that transcend age, culture, and geography.
Hisense shifts its narrative perspective from individual growth to collective experience, positioning the brand beyond a mere event sponsor to become a creator of memorable moments. Leveraging RGB MiniLED technology, Hisense restores the true colors of the game with “natural hues,” delivering ultra-high color gamut and precise color reproduction to make every thrilling moment vivid and immersive.
Driven by a relentless pursuit of authentic picture quality and accurate presentation, Hisense will serve as the official exclusive Video Assistant Referee (VAR) replay TV supplier for the FIFA World Cup 2026TM. Hisense equips the World Cup Video Operation Room (VOR) with high-end RGB MiniLED displays, assisting video assistant referees in reviewing match footage with high-definition clarity, precise colors, and true-to-life details.
Hisense has long been dedicated to the “Beautiful Football” ethos. The brand has sponsored multiple FIFA World CupTM tournaments, partnered with the UEFA European Championships three times, and become an official partner of the FIFA Club World Cup 2025TM, now returning to the FIFA World Cup 2026TM stage. This enduring sports partnership underscores Hisense’s commitment to using innovation to bring fans closer to the action, empowering global events and elevating the emotional appeal of football.
With this World Cup 2026-themed commercial, Hisense continues to transform global attention into emotional resonance, uniting people through football and illuminating a brighter life.
Click here to embark on the journey of “Innovating a Brighter Life”: https://youtu.be/NDKXdcu01bM?si=cUlpwsu7wbYlPYn8