QINGDAO, China, April 21, 2026 /PRNewswire/ — Hisense, a leading global consumer electronics and home appliances brand, today kicks off the 50-day countdown to the FIFA World Cup 2026™ by launching its global campaign. As a three-time official sponsor of the FIFA World Cup – first partnering with FIFA in 2018 and continuing in 2022 – Hisense is once again leveraging the world’s biggest sports stage to introduce a new generation of flagship products designed to enhance how fans watch, experience, and connect.
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Breakthrough RGB MiniLED Technology for the Ultimate Match Experience
At the heart of Hisense’s World Cup offering is its latest display innovation – RGB MiniLED – led by the flagship UR9 series and the premium UX series. The UR9 series, powered by the RGB MiniLED backlight system and Hi-View AI Engine RGB processor, achieves 100% coverage of the BT.2020 color gamut with exceptional accuracy and vibrancy. With a native 180Hz refresh rate, a 4.1.2 multi-channel sound system tuned by Devialet, and region-optimized panels – anti-glare and anti-reflection for Europe, Australia, and other regions, and an Obsidian panel for the Americas – it brings stadium-grade picture and sound to your living room.
At a recent event held at FIFA headquarters in Zurich, Hisense unveiled its new 2026 RGB MiniLED TV series while confirming its role as the official and exclusive TV supplier for the Video Assistant Referee (VAR) system at the FIFA World Cup 2026™ across the USA, Canada, and Mexico. Hisense has modernized the display equipment in the tournament’s Video Operation Room (VOR Room) to Hisense RGB MiniLED TVs, which provide an exceptionally wide color gamut and precise color reproduction, enabling clear and authentic display of live match footage for video assistant referees.
Pushing the Boundaries of Premium Display
Hisense brings a new dimension to home entertainment with its cutting-edge lineup of laser projectors, led by the XR10 and L9Q models, which transform living rooms into private stadiums with an immersive sports viewing experience.
The XR10 Laser Projector delivers next-generation processing with 6,000 lumens of brightness and a 60,000:1 contrast ratio, as well as intelligent projection capability up to 300 inches, enhancing motion clarity and contrast for every thrilling moment of fast-paced football action. The L9Q Laser TV, which caught the attention of FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning cinema-quality screens up to 200 inches with ultra-short-throw projection and vibrant colors. Together, this premium laser ecosystem seamlessly turns any home into a lively stadium-like arena, bringing the excitement and atmosphere of the FIFA World Cup 2026™ right into viewers’ living rooms.
Smarter Living, Seamless Connectivity
Hisense’s home appliance range extends beyond entertainment, enhancing the overall sports viewing experience through smarter, connected living. The Red Dot Award-winning U8 Air Conditioner combines sophisticated design with efficient temperature regulation, while the PureFlat Smart refrigerator series, powered by the ConnectLife platform, enables seamless device interaction – supporting meal planning, content sharing, and household communication, introducing the concept of a more social and connected kitchen.
Bringing Fans Together, Anywhere
As the countdown to the FIFA World Cup 2026™ continues, Hisense remains committed to merging cutting-edge technology with global sports passion – delivering immersive viewing experiences, connected moments, and smarter life solutions that bring people closer to the game and to each other. Through continuous innovation in both home entertainment and home appliances, Hisense stays true to its vision of “Innovation for a Better Life” – transforming everyday moments into extraordinary shared experiences on the world’s biggest stage.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the 100-inch and above TV segment (2023–2025). As the originator of RGB MiniLED technology, Hisense continues to lead innovation in next-generation RGB MiniLED. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to engage audiences worldwide.
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