QINGDAOJune 12, 2026 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances, celebrates the kickoff of the 2026 FIFA World Cup™ as an official sponsor, leveraging technology and immersive experiences to bring fans closer to the electrifying atmosphere of the football event.
As a pioneer of RGB MiniLED technology, Hisense continues to deepen its innovation in display technology with its new-generation RGB MiniLED technology powered by Chromagic, delivering more natural and lifelike color visuals to sports enthusiasts worldwide. During the 2026 FIFA World Cup™, Hisense brings this technological edge to the world’s premier football stage, with sideline advertisements featuring the slogans “RGB MiniLED TV Pioneer” and “Innovating a Brighter Life.” These messages not only showcase the brand’s pioneering technical strength in the display field but also convey its philosophy of empowering everyday life through technology.
To celebrate the World Cup kickoff, Hisense has launched a week-long fan offline experience event at Hudson Yards in New York City, USA. This pop-up experience, in collaboration with Adidas, features interactive football installations, a stadium-style display area, a digital graffiti creation zone, and a giveaway of official 2026 FIFA World Cup™ merchandise. Visitors can personally experience the vivid visual effects brought by RGB MiniLED technology, explore Hisense’s latest large-screen products, and immerse themselves in the stadium atmosphere of home viewing.
Football once again unites audiences around the globe, and Hisense continues to exemplify the fusion of cutting-edge technological innovation and human emotional connection. Whether showcasing the “RGB MiniLED TV Pioneer” technical label on the world’s top football pitch or bridging the gap with fans through immersive experiences, Hisense remains steadfast in its brand mission of “Innovating a Brighter Life,” striving to create high-performance tech products that add more wonderful experiences to people’s important moments.