Qingdao, ChinaMay 8, 2026 /PRNewswire/ — As a leading brand in the global consumer electronics and home appliances sector, Hisense today launched the high-end laser projector XR10, designed to bring a true cinematic immersive experience to the home. Combining powerful performance with refined design, the XR10 integrates a large-screen experience into daily life, whether for watching movies, gaming, or sharing family moments.
The XR10 features 6,000 ANSI lumens of brightness, ensuring vivid and bright images even in well-lit spaces. As a result, users can enjoy clear, lifelike visuals whether watching morning news or late-night movies, without needing to dim the room lights. Its industry-widest 0.84–2.0:1 optical zoom range and 4K lossless lens shift (vertical ±130%, horizontal ±46%) make installation effortless, allowing projection of perfectly aligned images up to 300 inches, turning any wall into a true cinematic screen that naturally adapts to different room layouts.
The advanced Iris Lens enhances viewing contrast to up to 60,000:1 and automatically adjusts for each scene—revealing fine details in dark areas while adding depth and visual impact to highlights. Whether watching a blockbuster or a quiet drama, this makes the story more immersive and emotionally engaging.
Hisense XR10 elevates the viewing experience further with sound co-tuned by Devialet and the Opéra de Paris, delivering rich, room-filling audio that brings viewers closer to the scenes on screen. Featuring Auto Magic AI Adjusting 3.0 technology, along with a QuadCam system and ToF Smart Sense technology, the XR10 intelligently optimizes picture quality and alignment in real time, offering a truly hassle-free plug-and-play experience. Its advanced liquid cooling system ensures stable and sustained performance even during extended viewing sessions, maintaining consistent brightness and image quality over long periods.
Building on its broader display technology innovation strategy, Hisense continues to expand large-screen solutions in home theater and living room environments. With the XR10, Hisense brings the cinema experience closer to life, making it more immersive and seamlessly integrated into daily routines, fundamentally transforming how people experience content at home.