Dubai, UAE May 6, 2026 /PRNewswire/ — Huda Beauty launches Easy Bake Intense Eau de Parfum, marking a bold new chapter for the brand and its founder, Huda Kattan. After building one of the world’s most influential cosmetics brands, Kattan now expands into fragrance with a scent designed to be the final step in her glamorous daily routine. This moment defines much of what Huda Beauty stands for, a brand renowned for transforming how people discover, learn, and fall in love with makeup. Now, it brings that same passion and connection to fragrance.
Huda Beauty Enters Fragrance: After Redefining Makeup, She’s Coming for Fragrance
“Fragrance is the final step that makes you feel fully glam—it ties everything together and makes you feel utterly irresistible and powerful,” said Kattan. “I wanted Easy Bake Fragrance to feel rich, #xy, and intense. Because when it comes to being truly you, there’s never too much.”
The idea began with the community. It first launched as an April Fools’ joke, a limited-edition Easy Bake fragrance that quickly won over fans, making it a reality. Instead of rushing to meet the hype, the brand went back to the drawing board, carefully refining the formula into something richer, more layered, and longer-lasting.
For Kattan, fragrance is not new territory. She has been immersed in it for over 15 years, from reviewing scents in her early blogging days to co-founding Kayali, where she helped create industry blockbusters. This journey has shaped a deep and intuitive understanding of what makes a scent memorable, and that expertise guided every step of this launch.
Co-created with master perfumer Hamid Merati-Kashani, Easy Bake Intense underwent over 100 iterations to stand out. Opening with a juicy wild cherry, it melts into white flowers, cinnamon bark, and creamy caramel milk, settling into a warm vanilla bourbon base. It delivers a rich and striking trail with a warm gourmand signature that lingers. Inspired by the iconic Easy Bake scent, this fragrance transforms something familiar into something more indulgent and sophisticated.
It’s about creating something lasting, something to reach for time and again, and the final touch that completes ultimate glamour. To celebrate, the brand will host a major launch event in London, taking over the city in true Huda Beauty style.
Huda Beauty Enters Fragrance: After Redefining Makeup, She’s Coming for Fragrance
Huda Beauty Enters Fragrance: After Redefining Makeup, She’s Coming for Fragrance