Hyatt Select Brand to Enter Mainland China for the First Time
This strategic partnership will accelerate Hyatt’s expansion in China’s midscale and upper-midscale segments, delivering new hotel experiences for guests and creating development opportunities for hotel owners.
ShanghaiMay 6, 2026 /PRNewswire/ — Hyatt Hotels Corporation today announced the signing of a master franchise strategic agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of the renowned Chinese hotel operating group Dossen Group, to exclusively develop and operate Hyatt Select brand hotels in mainland China. This partnership combines Hyatt’s global brand influence with Dossen Group’s extensive national presence and operational excellence, marking a significant expansion of Hyatt’s brand portfolio in the region.
Hyatt Hotels Corporation and Dossen Group have reached a strategic partnership to introduce the Hyatt Select brand to mainland China, offering guests a new midscale and upper-midscale hotel experience and accelerating Hyatt’s growth in China.
The Hyatt Select brand is designed to meet the evolving needs of fast-paced travelers, committed to delivering a stay experience that combines high quality with efficiency, balancing comfort, convenience, and consistency. Featuring modern and minimalist design, the hotels precisely address travelers’ core needs on the go, while also being integrated into the World of Hyatt loyalty program—which boasts over 66 million members globally—to continuously enhance member engagement and drive repeat stays.
As a key brand within Hyatt’s “Essentials” product portfolio, the Hyatt Select brand aims to create long-term value for owners through efficient operational systems, flexible development models, and a replicable cost-advantage framework, helping to achieve more attractive investment returns and lower entry barriers. Additionally, Hyatt Select hotels leverage Hyatt’s global commercial platform to maximize operational performance, optimize distribution channels, support hotel performance, and drive sustained growth.
Stephen Ho, President of Greater China and Expansion President for Asia Pacific at Hyatt Hotels Corporation, stated: “This partnership with Dossen Group is a crucial step in Hyatt’s strategy for steady growth in China. Dossen Group’s deep expertise in scale, market insight, and digital operations makes it an ideal franchise partner to bring the Hyatt Select brand experience to travelers nationwide. The introduction of Hyatt Select further enriches our Essentials brand series, enabling us to better meet diverse accommodation needs and reaffirming our long-term commitment to this key market.”
Cheng Xinhua, Founder, Chairman, and CEO of Dossen International Group, said: “This collaboration with Hyatt stems from a strong alignment in values and long-term development visions. Hyatt brings exceptional global brand influence and innovative business concepts, injecting powerful network resources and mature operational systems into the partnership. Dossen, leveraging years of deep market insight in China, a national network, and efficient execution capabilities, provides full-chain support for the development of Hyatt Select hotels in China. Both parties will fully leverage their respective strengths to drive high-quality brand growth in the market.”
Currently, China’s midscale and upper-midscale hotel market is entering a new phase of development, with increasingly sophisticated guest demand and growing interest in products backed by international brands that offer stable quality and value for money. This partnership will seize this market opportunity to further accelerate Hyatt’s brand expansion in China.
Xing Lin, Managing Director of Development and Operations for Greater China at Hyatt Hotels Corporation, commented: “This partnership further reinforces our confidence in the long-term potential of China’s midscale and upper-midscale segments. Hyatt Select hotels are built around the needs of modern travelers, offering consistent quality, contemporary design, and a seamless stay experience. With Dossen Group’s strong execution capabilities, we are confident in driving rapid and steady brand growth in the Chinese market.”
Ji Hongjun, Chairman and CEO of Huanyue International Holdings (Hainan) Co., Ltd., stated: “As the holding company of Dossen Group, Huanyue is fully responsible for the exclusive development and operation of Hyatt Select hotels in the Chinese market. We are highly confident in the long-term potential of the Hyatt Select brand. By combining Hyatt’s global quality standards with local market development and operational capabilities, we will jointly build a competitive and sustainably growing brand, creating long-term value for owners and guests.”
The term “Hyatt” in this article refers to Hyatt Hotels Corporation and one or more of its affiliates.