This strategic partnership will accelerate Hyatt’s expansion in China’s mid-to-upscale segment, delivering new hotel experiences for guests and creating development opportunities for hotel owners.
ShanghaiMay 6, 2026 /PRNewswire/ — Hyatt Hotels Corporation today announced the signing of a master franchise strategic agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of the renowned Chinese hotel operating group Dossen Group, to exclusively develop and operate Hyatt Select brand hotels in mainland China. This collaboration combines Hyatt’s global brand influence with Dossen Group’s extensive national footprint and exceptional operational capabilities, marking a significant expansion of Hyatt’s brand portfolio in the region.
Hyatt Hotels Corporation and Dossen Group have entered a strategic partnership to introduce the Hyatt Select brand to mainland China, offering guests a new mid-to-upscale hotel experience and accelerating Hyatt’s growth in China.
The Hyatt Select brand is designed to meet the evolving needs of fast-paced travelers, committed to delivering a high-quality and efficient stay experience that balances comfort, convenience, and consistency. With a modern and minimalist design style, the brand precisely addresses the core needs of travelers on the go, while also joining the World of Hyatt loyalty program—which boasts over 66 million members globally—to enhance member engagement and drive repeat bookings.
As a key brand within Hyatt’s “Essentials” portfolio, Hyatt Select is centered on creating long-term value for owners through efficient operational systems, flexible development models, and a replicable cost-advantage framework, helping to achieve attractive investment returns and lower entry barriers. Additionally, Hyatt Select hotels leverage Hyatt’s global commercial platform to maximize operational performance, optimize distribution channels, support hotel revenue performance, and drive sustained growth.
George He, President of Hyatt Hotels Corporation for Greater China and President of Development for Asia Pacific, stated: “This partnership with Dossen Group represents a significant step in Hyatt’s steady growth strategy in China. Dossen Group’s strengths in scale, market insight, and digital operations make it an ideal franchise partner to bring the Hyatt Select brand experience to travelers nationwide. The introduction of Hyatt Select further enriches our Essentials brand portfolio, enabling us to better meet diverse accommodation needs and reaffirming our long-term commitment to this key market.”
Cheng Xinhua, Founder, Chairman, and CEO of Dossen International Group, said: “This collaboration with Hyatt stems from a high degree of alignment in values and long-term development vision. Hyatt brings exceptional global brand influence and innovative business concepts, injecting powerful network resources and mature operational systems into the partnership. Dossen, leveraging its deep insights from years of operating in the Chinese market, national network layout, and efficient execution capabilities, provides full-chain support for the development of Hyatt Select hotels in China. Both parties will fully leverage their respective strengths to drive high-quality brand growth in the country.”
Currently, China’s mid-to-upscale hotel market is entering a new phase of development, with increasingly sophisticated guest demand for products backed by international brands that offer stable quality and cost-effectiveness. This partnership will seize this market opportunity to further accelerate Hyatt’s brand expansion in China.
Lin Xing, Executive Managing Director of Development and Operations for Hyatt Hotels Corporation in Greater China, noted: “This collaboration further strengthens our confidence in the long-term potential of China’s mid-to-upscale segment. Hyatt Select hotels are built around the needs of modern travelers, offering consistent quality, contemporary design, and a seamless stay experience. With Dossen Group’s strong execution capabilities, we are confident in achieving rapid and steady brand growth in the Chinese market.”
Ji Hongjun, Chairman and CEO of Huanyue International Holdings (Hainan) Co., Ltd., said: “As the holding company of Dossen Group fully responsible for the exclusive development and operation of Hyatt Select hotels in the Chinese market, we are highly confident in the brand’s long-term prospects. By combining Hyatt’s global quality standards with local market development and operational capabilities, we will jointly build a competitive and sustainably growing brand, creating long-term value for owners and guests.”
“Hyatt” as used in this article refers to Hyatt Hotels Corporation and one or more of its affiliates.