LONDONApril 22, 2026 /PRNewswire/ — The iconic British brand Laura Ashley has partnered with fragrance company Nirvana Brands to launch a new perfume collection, featuring four scents that pay homage to the British countryside.
Laura Ashley Fragrance Collection
Each fragrance is inspired by prints from the Laura Ashley archives, translating the brand’s unique visual language into scent. Developed in close collaboration with Nirvana Brands, the collection captures Laura Ashley’s romance, femininity, and timeless elegance, drawing on the beauty and tranquility of the British countryside.
Manufactured in the brand’s home country of Wales, the collection reflects a notable collaboration with the world-renowned French fragrance company Robertet and esteemed perfumers Clément Marx and Romain Almairac. The collection includes Serene Meadows, Floral Fancy, Joy of Primrose, and Wild Woodland, each blended from natural raw materials and high-quality ingredients.
This global launch marks a significant step in the brand’s lifestyle evolution, offering customers a more immersive way to experience Laura Ashley in their daily lives.
“This collection marks a meaningful return for Laura Ashley to the world of sophisticated fragrance, translating our iconic prints and heritage into a new sensory dimension. Fragrance allows us to move beyond what you see into what you feel, offering a more intimate and immersive way to experience the brand.” — Rachel Terrace, Chief Commercial & Growth Officer at Marquee Brands, the global brand management company and owner of Laura Ashley.
“Laura Ashley is an iconic British brand built on exceptional design. Their prints are instantly recognizable, and we wanted to bring these to life by creating premium fragrances that transport you to different places; allowing the user to easily feel a sense of freedom through scent.” — Cecile Budge, Chief Operating Officer at Nirvana Brands.
The Laura Ashley fragrance collection is now available at next.co.uk and lauraashleybeauty.com for £89 (100ml), with plans for global retail expansion in 2026.
Editor’s Notes
ABOUT LAURA ASHLEY
Founded in London in 1953, Laura Ashley is one of the world’s most beloved home, fashion, and lifestyle brands, renowned for its timeless prints and iconic designs. This heritage brand has become synonymous with quintessential British style, offering women’s and children’s clothing and accessories, home textiles, furniture, décor, and hospitality experiences. The brand possesses a unique design aesthetic, known for its signature floral prints, renowned quality, and expression of modern romance. Laura Ashley is a brand under Marquee Brands, a leading global brand accelerator with a portfolio of leading consumer brands across three distinct verticals: Home & Culinary, Fashion & Lifestyle, and Active & Outdoor. For more information, visit lauraashley.com
ABOUT NIRVANA BRANDS
Nirvana Brands Limited is a leading fragrance category specialist and brand builder with strong capabilities and resources worldwide. Nirvana Brands’ mission is to be a leading, trusted brand owner, licensee, and distribution partner in Beauty. They are driving global brand growth through their global organization, capabilities, and network, providing a true competitive advantage for achieving sustainable long-term brand growth. The current brand portfolio includes: Subversive Scents by The Rolling Stones, Laura Ashley, Sarah Jessica Parker, Guy Laroche, and Paloma Picasso.
Laura Ashley Fragrance Floral Fancy
Joy of Primrose Laura Ashley Fragrance