ShanghaiJune 13, 2026 /PRNewswire/ — On June 12, focusing on the upgrade of Chinese family living quality and the new trends of “good homes” emphasizing health, safety, and comfort, Nippon Paint China held a themed press conference in Shanghai titled “Better Life, Refresh for You.” At the event, Nippon Paint officially launched its new “Everest Series” high-end products and the terminal service carrier “Magic Cube by Nippon Paint,” while also announcing a strategic upgrade to become the “Better Life Partner” for Chinese families. This launch marks Nippon Paint’s commitment to a dual-engine strategy of “Innovation + Service,” deepening its focus on a high-quality residential delivery system, and reshaping market upgrade demands through technology and service.
Zhong Zhonglin, CEO of Nippon Paint China, stated: “The era of simply selling products for profit margins is over. The future lies in the era of comprehensive coating solutions. No matter how the market changes, Nippon Paint’s DNA of ‘Innovation + Service’ remains unchanged. We must continue to learn from consumers, find needs from pain points, and seek answers from users. In this uncertain era, only continuously evolving innovation and service are certain.”
Nippon Paint China CEO Zhong Zhonglin delivers a keynote speech
Technology Ascending: Cross-Industry Frontier Tech Empowers Interior Walls
With the continuous advancement of “good home” construction, Chinese families’ demands for wall coatings have long surpassed simple color changes, shifting toward new requirements for health, temperature control, living safety, and delivery assurance. This time, Nippon Paint’s launch of the “Everest Series” high-end products represents a technological leap beyond the conventional. The name “Everest” embodies a pursuit of “pure environmental protection” and “ultimate standards.”
The “Everest Series” integrates three groundbreaking cross-industry hardcore technologies: It cross-applies photocatalytic technology originally used for purifying urban air on building exteriors, enabling longer-lasting and more sustained decomposition of indoor formaldehyde under visible light, with stable results verified through multiple rounds of testing; it cross-adopts leather foaming technology from sofa manufacturing, based on water-based physical foaming principles, giving walls a rebound and cushioning effect similar to sponge, effectively absorbing and mitigating external impacts, with a rebound rate of only 13%—the lower the rebound rate, the lower the impact energy bounced back to the human body, compared to ordinary sponge’s 15% rebound rate; and it cross-applies aerogel insulation technology from ultra-low-energy exterior walls, building an efficient “thermal barrier” inside the wall, preventing condensation and mold caused by temperature differences at the source while achieving warmth in winter and coolness in summer.
This series of frontier technologies applied to interior walls truly provides Chinese families with a more certain living solution that combines environmental protection, safety, and comfort.
Li Min, Vice President of Product Promotion Division, Nippon Paint China TUC Business Group, introduces the advantages of Nippon Paint Everest products
Redefining In-Store Experience: Infinite Possibilities in a Limited Space with “Magic Cube by Nippon Paint”
Nippon Paint continues to deepen its community-based strategy, with the new store format “Nippon Paint Home” officially unveiled. As a service carrier for the new store model, “Magic Cube by Nippon Paint” innovatively integrates channels, products, and services into a cubic space defined by dimensions of 2.2 meters in length, width, and height, breaking the pain point of traditional stores where color selection and craft displays appear “dazzling” but leave consumers “at a loss.” The “Magic Cube” combines a full set of “Everest Series” craft samples, magic paint effects, and an AI intelligent color selection system, helping consumers quickly and accurately match their needs through standardized, visual interactive experiences. Additionally, the modular installation of the “Magic Cube” can be assembled in one day and is easy to move—whether in a shopping mall atrium, community event, or exhibition venue, as long as there’s an empty space, it can be placed. Nippon Paint is no longer just “waiting for consumers to come to the store” but can proactively deliver services into consumers’ living circles.
Nippon Paint unveils the new terminal service carrier “Magic Cube by Nippon Paint”
Standardized Construction Strengthens Delivery Foundation: Professional Craftsman Ecosystem Continues to Expand
High-quality delivery is the cornerstone of Nippon Paint’s long-term commitment. Leveraging over a decade of service system development, Nippon Paint has established an industry-leading standardized construction and talent certification system. To date, Nippon Paint has trained over 450,000 coating construction personnel, with more than 7,300 certified craftsmen passing the “One Test, Two Certificates” joint assessment. With rigorous quality control standards and a professional delivery network, Nippon Paint has served over 2 million Chinese families, with a painted area exceeding 100 million square meters. In the future, Nippon Paint will continue to introduce AI and other digital technologies to empower craftsman training and certification, driving the expansion of its professional service network to broader regions, enabling the large-scale implementation of high-quality delivery.
Adhering to Long-Termism: Responding to the Era’s Challenges with a Solid Foundation
Zhong Zhonglin, CEO of Nippon Paint China, stated, “We place greater emphasis on solidifying the foundation of growth and making value robust. In the era of stock, Nippon Paint will continue to adhere to long-termism, with the vision of ‘Building the most valuable ecological platform through technology, becoming the leader in coating solutions.’ Through technological innovation and deep service cultivation, we aim to provide high-certainty delivery standards for the construction of Chinese families’ ‘good homes.’ To go far, the key is not speed, but solidity.”
Looking ahead, Nippon Paint China will continue to rely on its dual-engine strategy of “Innovation + Service,” defining product heights through technological breakthroughs and expanding experience boundaries through standardized services, continuously refreshing safer, healthier, and more comfortable high-quality living spaces for Chinese families.