Pampers Premium Care: A Complete Upgrade – Five Golden Elements Redefine the Diaper Selection Standard

BeijingApril 23, 2026 /PRNewswire/ — On April 21, globally renowned baby care brand Pampers held the “Pampers Premium Care New Product Launch” at the Xinhua Media Creative Workshop, officially unveiling the newly upgraded Premium Care Diapers and Heat-Dissipating Champion^[4] Pull-Ups, featuring dual innovative technologies: “Dual Skin Protection Barrier^[1] and Air-Max Full-Pant Heat Dissipation^[2] and Quick-Dry^[3].” In collaboration with Xinhuanet and authoritative parenting experts, the brand also released the “Five Golden Elements for Choosing Newborn Diapers” and the “Five Golden Elements for Choosing Summer Pull-Ups,” setting professional standards to protect babies’ delicate skin and provide parents with more scientific and reassuring parenting support.

Collaborating with Authoritative Media and Experts to Jointly Release the Five Golden Elements for Choosing Diapers & Pull-Ups

Amid the trend of meticulous parenting, baby skin health is becoming a growing focus for many parents. To address the parenting challenges faced by new parents, Pampers specially invited Professor Duan Tao, Director of the Obstetrics and Gynecology Department at Shanghai East Hospital affiliated with Tongji University, to reveal the underlying causes of newborn skin sensitivity and systematically share scientific methods for baby skin care.

Professor Duan Tao pointed out that a baby’s skin is not a “miniature version” of adult skin; its barrier function is not yet fully developed, making it more susceptible to external irritation. The reason babies can remain in amniotic fluid for months with intact skin lies in the natural protective layer of “vernix caseosa.” After birth, as the vernix gradually diminishes, combined with the incomplete development of the newborn’s intestinal tract, loose stools with high fluidity and wide coverage, the irritation from urine and feces to the baby’s skin increases.

During a roundtable discussion, several key opinion leaders in the maternal and infant field shared real parenting experiences, noting that issues like “diaper rash,” “blowouts,” and “difficulty choosing the right product” are common challenges for many families in the newborn stage. Based on this insight, Pampers, in collaboration with Xinhuanet, released the “Five Golden Elements for Choosing Newborn Diapers” and the “Five Golden Elements for Choosing Summer Pull-Ups” on site. These guidelines recommend that for newborns, priority should be given to whether the product contains a vernix-like essence barrier^[5], can effectively contain urine and feces, is soft and comfortable throughout, offers quick absorption and drying^[3] with leak prevention, and comes from a trustworthy brand. For summer and active baby stages, focus should shift to the pull-up’s full-pant heat dissipation^[2], quick-dry^[3] absorption, and refreshing comfort performance.

Centered on the Needs of Babies at Different Growth Stages, the New Premium Care Offers Comprehensive Protection for Baby Skin Health

At the event, the “Professional Parenting Team” engaged in in-depth discussions on newborn skin care, unlocking scientific secrets for baby skin care. New mother Zhao Nanxi admitted, “After the baby enters the ‘two-month fussy phase,’ frequent bowel movements combined with gas discomfort pose more challenges for delicate skin. I hope to truly protect my baby’s skin through more scientific methods.” New dad Bi Dao commented, “Relaxed parenting means not placing excessive expectations on the baby; meticulous parenting means we trust science and professional standards more.” Senior maternal and infant industry professional Hailuo Ma Sara Jie believes that the “Five Golden Elements” provide a clearer benchmark for the industry. A representative from JD.com also noted that the needs of young parents are increasingly shifting toward more precise age segmentation and diverse scenarios.

Fan Yibo, R&D General Manager of P&G China Infant and Toddler Care Category, emphasized, “This comprehensive upgrade of Premium Care was driven by recognizing the delicate skin of young babies and the irritation caused by urine and feces. We created the Dual Skin Protection Barrier^[1] to provide all-around protection for babies and help solve parenting challenges for new parents.”

The newly upgraded Premium Care Diapers^[6], building on the world’s first “butt-protecting” diaper, feature an upgraded and expanded^[7] leak-proof pocket, achieving up to 98%^[8] prevention of back and side leaks, helping reduce overflow of baby’s urine and feces. They also incorporate a vernix-like essence lotion to create a “Dual Skin Protection Barrier^[1],” helping isolate the baby’s skin from urine and fecal irritation.

To address the issue of babies sweating easily due to high activity levels in summer, the new Pampers Premium Care Heat-Dissipating Champion^[4] Pull-Ups^[9] feature 18 three-dimensional heat dissipation channels^[10], achieving full-pant heat dissipation^[2]. They also upgrade the moisture-wicking and heat-dissipating leg cuffs, allowing quick drying and comfort even around the baby’s thighs. Paired with the Air-Max heat dissipation^[2] and quick-dry^[3] core, they provide up to 10 hours of dry and comfortable experience, helping babies stay active and allowing their skin to breathe freely even in summer.

65 Years of Newborn Expertise, Empowering Chinese Families to Parent with Confidence and Ease

With 65 years of newborn expertise, Pampers consistently responds to the needs of Chinese babies and parents through technology and innovation. Pampers products integrate core technologies from four global R&D centers and hold over 4,000 invention patents. Additionally, based on 3D modeling designs from tens of thousands of baby body shapes, different product forms meet the growth needs of babies at various stages, accompanying more families through every step of their parenting journey.

As a trusted choice for millions of mothers, Pampers always promotes positive and scientific parenting concepts, helping parents parent with confidence and ease, and actively responds to the national call to build a fertility-friendly society. Over the years, Pampers has consistently participated in national pediatric, child health, and obstetrics and gynecology conferences, collaborating with renowned pediatric experts to jointly promote the establishment of infant and toddler care standards and the popularization of scientific parenting concepts.

Li Niandong, President of P&G China Infant and Toddler Business Unit, stated, “What Pampers delivers is not just diapers, but a promise that can be entrusted with peace of mind. We always hope to integrate scientific parenting into everyday life, making the parenting journey steady, warm, and empowering.” In the future, Pampers will continue to collaborate with professional forces from all sides, focusing on high-quality innovation, to protect every baby’s healthy and happy growth in a more scientific and professional way, and to help every parent parent with confidence and ease.