ShanghaiMay 1, 2026 /PRNewswire/ — From May 14 to 17, 2026, Paris Saint-Germain will launch a new chapter of its “This Is Paris · Home” series of events, arriving in Shanghai, the vibrant capital of Asia, for an all-new stop.
Paris Saint-Germain ‘This Is Paris · Shanghai Home’ Pop-Up Experience Space Set to Open
The event will be held at: Shanghai Zhangyuan W4. It will be open from May 14, 2026, to May 17, 2026, with opening hours from 11:00 to 21:00. For the full event schedule, please visit: https://psg.icp-shanghai.cclads.com/
A Trendy Haven Blending Sports, Culture, and Lifestyle
Paris Saint-Germain’s “This Is Paris · Shanghai Home” pop-up experience space grandly opens, creating a trendy gathering place that integrates life, social interaction, and exploration. Rooted in the club’s core DNA, the venue artfully blends sports, fashion, culture, gastronomy, and lifestyle aesthetics, offering an immersive French lifestyle experience.
This event is set in Shanghai’s iconic landmark Zhangyuan, an area that combines century-old architectural heritage with modern urban flair. “This Is Paris · Shanghai Home” will welcome every visitor in a unique space, allowing the charm of Shanghai’s local culture to perfectly merge with the red and blue spirit of Paris Saint-Germain. The entire experience is composed of multiple immersive zones, presenting the sporting spirit and brand culture of Paris Saint-Germain from all angles.
Visitors will first get a glimpse of the club’s glorious achievements and have the opportunity to take photos with major trophies specially brought to China. They can then immerse themselves in the art of Parisian life at a dedicated French bistro—a restaurant blending Chinese and French culinary inspirations, which will also host a variety of exciting experiences centered around this shared lifestyle aesthetic throughout the event.
Additionally, a trendy concept store on-site will feature exclusive limited-edition collaborative collections from Paris Saint-Germain and Chinese and international artists, allowing visitors to deeply experience the club’s fashion and lifestyle culture. In other areas of the experience space, the event will offer diverse interactive content centered around sports, music, fashion, esports, and lifestyle throughout its duration.
This new experience space acts as a bridge connecting Paris and Shanghai, also reflecting the club’s core mission—to create unique immersive experiences, connect with global fans, and let the charm of Paris Saint-Germain shine on the international stage.
Paris Saint-Germain’s China Visit: Writing a New Chapter
With Paris Saint-Germain now boasting 20 official fan clubs in China and surging domestic football enthusiasm, the country has become a crucial core market in the club’s international expansion strategy.
Over the years, the team has been committed to building strong and lasting connections in China: the men’s first team embarked on summer tours in China in 2014, 2018, and 2019. This bond is now deeper than ever, with seven Paris Saint-Germain youth academies across the country continuously nurturing young Chinese football talent, and the official Tmall flagship store launching to further bridge the gap between the club and its Chinese fans.
Following stops in Los Angeles, Doha, London, and Tokyo, Paris Saint-Germain takes another significant step—bringing “This Is Paris · Shanghai Home” to China, using a new immersive experience to connect with international fans in the country and showcasing the brand’s long-term ambition to deepen its presence in key global cultural hubs.