ShanghaiMay 8, 2026 /PRNewswire/ — Paris Saint-Germain Football Club (PSG) officially announces the full schedule and exclusive partnership details for the “ICI C’EST PARIS LA MAISON SHANGHAI” event. The event will take place from May 14 to 17, 2026, at Shanghai’s historical and cultural landmark, Zhang Yuan, with a core focus on the cross-disciplinary integration of sports, culture, and lifestyle, opening a new chapter for the club’s iconic space.
The event will be held at: Shanghai Zhang Yuan, Zone W4, from May 14, 2026, to May 17, 2026, with opening hours from 11:00 to 21:00. For the full event schedule, please visit: https://psg.icp-shanghai.cclads.com/
Showcasing the Core Charm of Paris Saint-Germain, Exclusive Limited-Edition Works Debut in Shanghai
The event venue will fully showcase the brand heritage and spirit of Paris Saint-Germain. Upon entry, visitors can immerse themselves in the club’s visual world. The site will feature an exhibition of classic match posters from Paris Saint-Germain’s history, reviewing the club’s glorious journey; a dedicated trophy display area will showcase honorary collections, including the UEFA Champions League trophy, allowing visitors to get up close with the club’s historical legacy and recent achievements.
The concept store will bring together the club’s full “Red and Blue Army” collection of apparel, including core items such as the season’s official jerseys. This event specially introduces a co-branded print with the globally trending pop culture IP Labubu, where visitors can participate in on-site printing. For customization experiences, the Atelier La Pieuvre studio will return, offering nine exclusive designs that blend Paris Saint-Germain elements with traditional Chinese symbols and patterns, allowing visitors to customize their own unique items.
Several exclusive collaborations will further enrich the event: International Chinese pop superstar and founder of streetwear brand PHANTACi, Jay Chou, will join forces with the club to create a limited capsule collection, marking their second collaboration after the Chinese New Year partnership in January 2025; Parisian brand Pièces Uniques, which has previously collaborated with the club, will launch two exclusive items inspired by traditional Chinese clothing aesthetics; South Korean fashion brand Balansa will also participate, offering a selection of trendy items for purchase. Additionally, Paris Saint-Germain’s retail partner in China, Fanatics China, will launch multiple China-exclusive products, including an embroidery series inspired by traditional Chinese craftsmanship.
An Immersive Experience Space Combining Creativity and Sensory Exploration
Adhering to the concept of creating an immersive experience space, the “Maison Shanghai” of Paris Saint-Germain has set up multiple functional areas focusing on creativity, entertainment, wellness, and sensory exploration for visitors to discover.
The gaming experience area features EA mobile game trials and F1 Formula 1 racing simulators; the art and painting area offers wall coloring, creative workshops, and other activities, allowing visitors to unleash their creativity; the entire space caters to the free exploration needs of visitors of all ages.
Furthermore, visitors can experience recovery technology at the Focus Studio and head to the Beyond Developments wellness space to participate in wellness workshops like aromatherapy oil making, enjoying moments of physical and mental relaxation.
This event adds a VR experience zone, leading visitors on an immersive journey into the Parc des Princes stadium and through the streets of Paris, offering a full sensory experience of the Paris Saint-Germain brand world; a sound experience room will provide immersive music and sensory experiences related to the club, completing the overall interactive experience.
Creative Projects Deeply Rooted in Chinese Local Culture
During the four-day event, Paris Saint-Germain will collaborate with local creative scenes and PSG Labs to host a series of workshops, masterclasses, and themed sharing sessions.
On May 14 (Thursday), Pièces Uniques founder Edmond Luu will give a themed talk and host a workshop, which is open to the public and requires advance registration. On May 17 (Sunday), the joint artist collective from ABS Crew will organize a tote bag stencil printing experience workshop.
French Lifestyle Aesthetics Land in Shanghai, Sino-French Culinary Fusion
The only functional space on the first floor of the venue — the Haier collaboration food tasting area — will focus on a dialogue between Chinese and French cuisines, creating a unique dining experience. The renowned Parisian Sino-French fusion bistro “Le Cheval d’Or” will bring its chef and co-founder Hanz Gueco to provide full catering services throughout the event.
During the event, multiple exclusive collaborative dining activities will be launched with leading figures from the local culinary scene and famous restaurants: including an event in collaboration with Ash Lee on May 14, and another with Bastard restaurant on May 17, both offering limited-edition menus blending Chinese and French flavors, available to the public through advance reservation. Additionally, the well-known U.S.-based coffee brand La La Land will be on-site, offering its fan-favorite cream-top coffee and matcha beverages, injecting an American flavor into this “Maison Shanghai” event, while also hinting at the club’s next destination — Los Angeles — with a surprising taste preview.
