ShanghaiJune 22, 2026 /PRNewswire/ — In June 2026, Pepsi officially announced a partnership with Shanghai Disney Resort to launch the “Shanghai Disney Resort 10th Birthday Celebration Commemorative Edition” new collection, themed “Pepsi + You Makes It More Wonderful,” marking a new chapter in their collaboration. This initiative focuses on the demand for novel and fun product experiences among young consumers, leveraging PepsiCo’s zero-sugar product lineup (Pepsi Zero Sugar, 7UP Zero Sugar Zero Calories) to integrate in-park experiences with diverse off-park channels, building a comprehensive linkage between the resort and everyday life. Harnessing the appeal of Disney scenes and characters, Pepsi activates touchpoints with young families, deepens co-creation experiences, and connects storytelling carriers of wonderful memories through a trinity of products, scenes, and audiences. By offering high emotional depth and resonant value, it creates a touching drinking experience, propelling the decade-long partnership toward a more sustainable and advanced stage.
Reaching Diverse Audiences, Unlocking Zero-Sugar Growth Scenarios
Currently, consumer expectations for IP collaborations are evolving. Characters have expanded from simple visual symbols into key carriers for expressing interests, fostering community identity, and enabling daily sharing. Disney possesses broad emotional appeal and community engagement, capable of sparking interaction among young consumers while penetrating the companionship scenarios of young families, opening richer communication channels for Pepsi beverages.
Based on this insight, Pepsi has created a commemorative co-branded series covering Pepsi Zero Sugar and 7UP Zero Sugar Zero Calories, catering to the growing demand for zero-sugar consumption. The can designs feature lively images of Mickey and Friends, as well as Duffy and Friends, precisely targeting consumers’ emotional triggers. Notably, Duffy and Friends appear on carbonated beverage packaging for the first time in mainland China, injecting a stronger sense of novelty and collectible value into the products, offering more reasons for can collecting and sharing. Through this, Pepsi further broadens the audience base and scenario scope for zero-sugar beverages, continuously unlocking growth potential.
Co-Creating Across All Touchpoints, Crafting Touching Food and Beverage Experiences
The collaboration centers on the theme “Pepsi + You Makes It More Wonderful” to create unique experiences. This time, the wonder extends from the resort to more frequent everyday settings. In the park, innovative industry packaging and limited-edition products are launched simultaneously: the Pepsi Cola Zero Sugar Wonderful Celebration Cute Bottle features a pioneering spherical bottle design with exclusive Disney character-themed straps, creating a trendy item that can be worn, shown off, and photographed; the Pepsi Cola Wonderful Celebration Play Bottle introduces an industry-first rotating label design, allowing consumers to switch between multiple Disney friend images by twisting the bottle, transforming a static product into an interactive, playful item that fully immerses them in the park atmosphere. Outside the park, the commemorative series covers over 297 cities nationwide, brightening daily consumption scenarios. Online, consumers are encouraged to post social media content featuring their can collections to spark engagement; offline, creative landmarks in cities like Shanghai, Guangzhou, Qingdao, and Wuhan are activated to ignite social media discussions. Pepsi is building a comprehensive interactive chain spanning products, scenes, and channels.
Through IP collaboration, Pepsi further expands the experiential value of its beverages. Beyond everyday consumption, it integrates the imaginative stories of Shanghai Disney Resort into Pepsi Cola products. By establishing vivid and genuine connections with consumers, it elevates a can of drink from a refreshing sip to a source of value resonance, creating a drinking experience with greater emotional depth and impact.
Pepsi encourages consumers to join this trendy can-collecting party in their own way, turning everyday beverages into a wonderful gateway for carrying character stories, sparking interactive enthusiasm, and preserving joyful memories. The “+” in “Pepsi + You Makes It More Wonderful” takes on a more touching meaning: visually, it echoes the intersection of Disney’s wishing star symbol and the plus sign, signaling wonder and encouraging consumers to play with the product, creating a highly shareable “hug can” social symbol that is continuously echoed and spread through consumer co-creation. Experientially, it is embodied in actions like can collecting, sharing, and check-ins. Pepsi also offers a range of incentives, including Shanghai Disneyland tickets, invitations to the “Pepsi + You Makes It More Wonderful Summer Desire Party” (where guests can have wonderful gatherings with Disney friends), and gift giveaways, allowing consumers to get closer to their longed-for wonderful moments through each interaction. When everyone participates, this 10th birthday celebration truly comes to life. Every share in daily life and every passionate check-in is a co-created response to “Pepsi + You Makes It More Wonderful.”
A Decade of Partnership Advancement, Setting a Benchmark for Co-Branding Ecosystems
Ten years of collaboration have built deep trust. PepsiCo and Shanghai Disney Resort have developed a sustainable operational model: co-creating products to meet consumer demand, co-building scenes to penetrate consumer touchpoints, and resonating emotionally to enhance the consumer experience.
As a long-time marketing pioneer deeply rooted in youth culture, Pepsi crafts innovative and creative marketing strategies. Leveraging high-frequency consumption scenarios and an extensive nationwide distribution network, it brings Disney friends from the park experience into everyday life, allowing wonder to bloom in every accessible scenario for consumers. Shanghai Disney Resort, with its rich character assets and immersive park experience, infuses Pepsi with emotionally charged storytelling possibilities. Through ongoing co-creation, both parties empower each other, collectively refining a comprehensive experiential marketing model and unlocking the long-term value potential of the co-branding ecosystem.
Looking ahead, both parties will continue to join hands, ensuring that wonder extends beyond the park and continues to unfold in every daily connection.