ShanghaiMay 26, 2026 /PRNewswire/ — Recently, Italian luxury brand PRADA unveiled a spectacular 4,000-square-meter giant visual campaign, featuring supermodel Liu Wen in the Prada 2026 “Summer Days” collection advertisement, displayed on the rooftop of the Shanghai Hongqiao Business Aviation Center FBO.
This large-scale installation is presented with a minimalist visual language, embodying the brand’s iconic aesthetic style. Liu Wen interprets the new Prada 2026 “Summer Days” collection in a high-end travel setting, seamlessly blending classic silhouettes with an effortless elegance. The contrast creates a layered visual expression, constructing a contemporary atmosphere that balances tension and lightness.
As an aviation hub and a gathering place for high-end travelers, the Shanghai Hongqiao Business Aviation Center FBO area has become the chosen venue for this major Prada launch. The installation of this giant advertisement not only underscores Prada’s continued commitment to the Chinese market but also reinforces the brand’s pioneering status and influence in the global luxury sector through a highly ceremonial visual presentation.
Prada has always conveyed its brand spirit and design aesthetic through sophisticated storytelling and avant-garde creativity. This grand presentation once again redefines the benchmark for high-end outdoor visuals, allowing Prada’s elegance and strength to shine brilliantly at the city’s gateway.
