ShanghaiJune 2, 2026 /PRNewswire/ — Recently, Shell’s sub-brand “Shell Zimei” officially signed a strategic cooperation letter of intent with U.S. automotive film manufacturer Reflek Technologies Corporation.
The two parties announced the establishment of a comprehensive strategic partnership in the automotive film sector, planning to collaborate across multiple dimensions, including technology research and development, supply chain coordination, joint brand operations, and overseas market expansion. The relevant cooperation will be progressively implemented in accordance with subsequent agreements.
This partnership marks Shell’s deep commitment and long-term strategy in the automotive film field, dedicated to creating a better car life for vehicle owners.
Shell Zimei: Inheriting a Century-Old Brand DNA, Deeply Rooted in the New Automotive Film Track
As a leading comprehensive energy company, Shell has always adhered to the core philosophy of “technology leadership, quality first,” accumulating deep user trust and technical expertise. Shell Zimei, its sub-brand, carries Shell’s century-old commitment to quality and is dedicated to creating a better car life experience for vehicle owners. In the future, Shell Zimei will continue to invest in the automotive film field, leveraging long-term business planning and a well-established market layout to build a complete closed loop from product R&D, production supply, brand marketing, to end-user services, delivering a superior driving experience to consumers.
Reflek Technologies Corporation: Technology-Driven, Strong Credentials
Reflek Technologies Corporation specializes in the development and manufacturing of automotive film products. It is one of the core automotive film manufacturers in the United States and a key member of the International Window Film Association. Holding multiple patented technologies in the automotive film field, it is a pioneer in global magnetron sputtering technology, consistently dedicated to researching and producing high-quality automotive film products better suited for vehicle owners.
Reflek Technologies not only serves the U.S. domestic market but has also established a systematic production and distribution network globally. The company has production bases in Chandler, Arizona, USA, and Ganzhou, Jiangxi, China. This year, it invested $30 million in a new facility in Zhangjiagang, Jiangsu, to build a world-leading TPU color-change film production base, further expanding its production capacity. Additionally, Reflek Technologies has deployed operation centers and warehousing hubs across key regions, including the United States, Asia-Pacific, the European Union, the Middle East, South America, and India, forming an efficient and synergistic global supply chain system. It is precisely Reflek Technologies’ technological leadership and strong delivery capabilities in the automotive film field that provide a solid foundation for this strategic cooperation.
Strong Alliance for a Win-Win Future, Synergizing in Three Key Directions
Regarding this comprehensive strategic cooperation, both parties have identified three key focus areas, covering global technology and production collaboration, joint brand operations, and overseas business cooperation:
I. Jointly Building Technical Capabilities and Establishing Dedicated Production Lines
Shell and Reflek Technologies will jointly develop automotive film technology innovation and R&D capabilities, carrying out core tasks such as product development, testing, and validation, thereby entering a new phase of deep cooperation in technology R&D. The two parties will deeply integrate their respective strengths to deliver more forward-looking and high-performance automotive film products to users. The collaboration covers products such as automotive window film, paint protection film, and colored paint protection film. Plans also include setting up a dedicated Shell automotive film production line, leveraging Reflek Technologies’ status as a member of the International Window Film Association and other technical advantages to ensure the production quality standards and delivery efficiency of Shell Zimei automotive film products.
II. Jointly Establishing Operation Centers to Strengthen Local Services
To further enhance brand influence and market service capabilities, both parties plan to establish a joint brand operation center, integrating core capabilities such as online operations, store training, and technical support to build a professional brand operation system covering the Chinese market. By empowering channel customers through the joint brand operation center, they will continuously optimize brand marketing strategies, accelerate Shell Zimei’s brand recognition and channel development, and provide better business support for Shell Zimei’s channel customers.
III. Expanding Overseas Business and Deploying in the Global Market
Leveraging its global supply chain and business layout, Reflek Technologies will become Shell Zimei’s overseas partner and support service provider for automotive film business. The two parties are considering initially launching channel development, sales, and brand marketing activities for automotive films in 14 countries across the Middle East and Southeast Asia, including the United Arab Emirates, Qatar, Saudi Arabia, Turkey, Kuwait, Bahrain, Egypt, Oman, Malaysia, Singapore, Indonesia, Thailand, Vietnam, and the Philippines, helping Shell Zimei achieve overseas channel expansion.
If realized, this strategic cooperation will not only be a key step for Shell Zimei in the automotive film field but also a model of deep synergy between an industry-leading brand and a top manufacturing enterprise. With Shell Zimei’s century-old brand reputation, extensive channel network, and long-term strategic investment, combined with Reflek Technologies’ leading technical R&D capabilities and global production system, both parties are committed to jointly providing consumers with high-performance, reliable automotive film products.
In the future, the two parties will also explore deepening and expanding cooperation based on market development and business needs, driving the automotive film industry towards higher quality and greater specialization. Shell Zimei will continue to uphold the philosophy of “technology leadership, quality first,” consistently launching high-quality automotive film products to create a better car life experience for vehicle owners.