ShenzhenMay 30, 2026 /PRNewswire/ — As Children’s Day approaches, the nation’s first “McDonald’s Theme Community” was officially unveiled in Shaputou Community, Nanyuan Street, Futian District, Shenzhen. This project, jointly built by McDonald’s Shenzhen and Shaputou Community, represents an innovative practice of the brand’s commitment to deep community service and empowering urban public space upgrades. Infused with childlike design and heartfelt services, it brings warmth, vitality, and a touch of everyday life to the alleys of this urban village.
The nation’s first ‘McDonald’s Theme Community’ located in Shaputou Community, Nanyuan Street
Shaputou Community is a vibrant urban village community in Shenzhen, brimming with the essence of daily life. It bears witness to the struggles and routines of countless individuals who have come to build their lives in Shenzhen, and it also accompanies the growth of many urban children. “Bringing the community together through delicious food and love” is the brand mission that McDonald’s has always upheld. Since the first McDonald’s in mainland China opened in Shenzhen in 1990, gradually expanding to the Greater Bay Area, the city now boasts over 500 stores, seamlessly integrated into the city’s communities and daily life. Notably, in 1992, McDonald’s second store in Shenzhen opened in Nanyuan Street, and to date, the area has six restaurants, providing warm services and quality food to local neighbors. This has laid a crucial foundation for the brand’s deep engagement with Shaputou Community and the development of this co-creation project.
This “Dream in Nanyuan – McDonald’s Theme Community” project precisely addresses the needs of the community’s residents, creating several convenient and heartwarming scenes. Highly recognizable hamburger-shaped light boxes illuminate the streets at night; a McDonald’s-themed painted children’s play area offers kids a dedicated play space right at their doorstep; and creative french fry-shaped rest stations provide a convenient place for those building their lives in Shenzhen to take a break. Additionally, the brand offers heartwarming benefits such as free coffee refills and free mini cones, transforming brand care into tangible, everyday community warmth.
Creative french fry-shaped rest station
‘Dream Station’ provides a resting place for residents and new employment groups
Zhao Chongji, Vice President of McDonald’s China and Senior General Manager of the Shenzhen market, stated that Shaputou Community has witnessed the struggles and growth of countless people in Shenzhen. McDonald’s hopes that through this co-creation project, it can translate its core values of joy, childlike wonder, and companionship into visible and tangible community scenes for residents, making the distinctive murals, fun installations, and cozy rest spaces a unique warm mark of the community.
From providing “love breakfasts” to escort citizens back to Shenzhen at the beginning of the year, to creating the nation’s first McDonald’s Theme Community and deepening public services in urban villages, McDonald’s Shenzhen continues to demonstrate the city’s warmth with the sentiment, “Once you come to Shenzhen, you’re a local; McDonald’s accompanies you every step of the way.” This project actively responds to the government’s “Hundreds, Thousands, and Tens of Thousands Project” initiative, embedding itself into the community’s fabric through refined, life-oriented public services. Through micro-renovations and micro-services, it ensures that the streets and communities retain their rich, bustling atmosphere while gaining a warm sense of human companionship, continuously injecting fresh energy into Shenzhen’s grassroots community governance and urban warmth.