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This launch sets a new benchmark for the loyalty ecosystem in the Nordics, connecting millions of members from leading brands in travel, hospitality, and retail.
LONDONJune 3, 2026 /PRNewswire/ — Loyalty Juggernaut, the developer of GRAVTY®, the world’s leading cloud-native enterprise growth platform, today announced at the EMEA Loyalty Summit that Spenn, Norwegian Reward, and Strawberry have successfully gone live on the GRAVTY® platform. This marks one of the most ambitious loyalty ecosystem projects in the Nordics, now officially operational. This milestone further solidifies GRAVTY®’s position as the leading loyalty platform for the hospitality, travel, and retail sectors in Europe.
From left to right: Geir Karlsen, CEO of Norwegian Air; Ole Robert Reitan, CEO of Reitan Retail; Petter Stordalen, Owner of Strawberry Group; Christoffer Sundby, CEO of Spenn Group
The vision behind Spenn was to create a shared points system that makes points easier to earn, more flexible to use, and more aligned with real-world spending across different brands. Starting with Norwegian Air and Strawberry, the ecosystem will expand to include more partners in the future. The combined loyalty programs cover millions of members across the Nordics, reflecting the industry-wide shift toward interconnected loyalty ecosystems that deliver mutual benefits for consumers and participating brands.
Built on GRAVTY®, the platform enables real-time loyalty transactions, cross-ecosystem engagement, partner-driven innovation, personalized experiences, and scalable growth across multiple brands and industries. This launch provides the necessary technical foundation to support the ongoing expansion of the Spenn ecosystem and its growing network of partners.
Christoffer Sundby, CEO of Spenn, said: “Spenn’s mission is to challenge traditional loyalty models, offering consumers more flexible, convenient, and tangible benefits with the brands they interact with daily. Going live on the GRAVTY® platform gives us a highly scalable technological foundation—allowing us to innovate faster, expand the ecosystem, and deliver richer experiences for users of partner brands.”
Cecilie Nybø Carlsen, Vice President of Product and Customer Experience at Norwegian Air, said: “Our vision has always been to make the Norwegian Reward loyalty program more relevant and valuable for our members. By adopting a modern technology platform, we are taking a significant step toward offering more comprehensive and flexible member benefits. This strengthens the connection between travel and everyday spending points, while giving us the flexibility we need to add new benefits in the future and enhance the travel experience.”
Håvard Hovdahl, Vice President of Spenn and Partner Relations at Strawberry, said: “Strawberry is always committed to delivering exceptional guest experiences and deepening our bond with members. With loyalty operations powered by GRAVTY®, we can fully expand the boundaries of Spenn, offering Nordic guests more valuable, flexible, and personalized experiences.”
Kristian Kolstad, Chief Product and Technology Officer at Spenn, said: “The launch of Spenn required a platform capable of handling complex ecosystem dynamics, high transaction volumes, real-time interoperability, and rapid partner onboarding. GRAVTY® is exactly that platform—it provides the architectural flexibility, scalability, and modern capabilities needed to turn our vision into reality and support future growth.”
Shyam Shah, CEO of Loyalty Juggernaut, said: “We are honored to collaborate with Spenn, Norwegian Reward, and Strawberry to drive one of the most innovative loyalty transformations in the industry today. The future of loyalty lies in ecosystems, interoperability, intelligent engagement, and customer-centric value creation. The successful launch of these loyalty programs on GRAVTY® demonstrates the power of modern loyalty technology to enable new business models and customer experiences.”