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To meet the growing demand from enterprises in the Asia-Pacific region seeking greater control over their critical ERP systems, cost reduction, and increased flexibility, the company has doubled its workforce in the region.
DENVERJune 11, 2026 /PRNewswire/ — Spinnaker Support, a global leader in third-party software support trusted by over 1,000 organizations worldwide, today announced the appointment of Vivek Pruthi as Managing Director for the Asia-Pacific region, marking an acceleration of the company’s investment and expansion in the region.
Over the past year, Spinnaker has more than doubled its workforce in the Asia-Pacific region to support growing market demand. An increasing number of enterprises are seeking greater autonomy over their technology roadmaps, lower operational costs, and more flexible management of mission-critical systems such as SAP, Oracle, and VMware. This expansion also highlights the rising demand in the Asia-Pacific region for independent support solutions, as companies look to break free from vendor lock-in and gain trusted strategic guidance throughout the lifecycle of their systems.
As Managing Director, Pruthi will be responsible for leading the company’s growth strategy in the Asia-Pacific region, driving sales and business development, strengthening customer and partner relationships, and helping enterprises maximize the value of their technology investments.
Mark Ritacco, Chief Strategy Officer at Spinnaker Support, said: “The Asia-Pacific region is one of our fastest-growing areas and a key component of Spinnaker’s global expansion strategy. We are increasing our investment in the region because customers want greater control over their technology roadmaps, access to experienced professional support, and freedom from vendor-driven timelines. Vivek’s deep expertise in SAP, combined with his extensive experience and alignment with our strategic focus on expanding new SAP customers, will help us drive further growth in the Asia-Pacific region.”
The market forces driving this growth are significant. A report released by Mordor Intelligence in March 2026 indicates that global demand for certified ERP consultants continues to outpace supply, particularly in complex industries. For SAP consultants alone, the estimated shortfall ranges from 30,000 to 40,000 professionals.
As consulting costs rise, talent availability tightens, and implementation timelines lengthen, more enterprises are re-evaluating how to support and modernize their mission-critical ERP systems. These challenges are fueling demand for experienced partners that can help enterprises maximize the value of their existing ERP investments and plan for future modernization.
Pruthi said: “Enterprises in the Asia-Pacific region are asking practical questions about cost, control, and timing. Many are running stable, critical ERP environments but are being forced to follow vendor timelines that don’t align with their own business priorities. Spinnaker offers customers an alternative path. We help companies protect what’s working in their existing systems, cut unnecessary costs, and modernize at their own pace.”