GuangzhouJune 24, 2026 /PRNewswire/ — The 28th China (Guangzhou) International Building Decoration Fair [hereinafter referred to as CBD Fair (Guangzhou)] will be held from July 8 to 11, 2026, at the Canton Fair Complex. CBD Fair (Guangzhou) is organized by China Foreign Trade Centre Group Co., Ltd. and China Building Decoration Association, hosted by China Foreign Trade Guangzhou Exhibition Co., Ltd., and supported by China National Forest Products Industry Association, National Furniture and Decoration Industry Chamber of Commerce of All-China Federation of Industry and Commerce, and China Chamber of Commerce of Metals, Minerals and Chemicals Importers and Exporters.
The 28th China Building Decoration Fair (Guangzhou) will be held from July 8 to 11, 2026, at the Canton Fair Complex
Rooted in its core positioning as the “Premier Launch Platform for Champion Enterprises,” CBD Fair (Guangzhou) fully leverages its resource advantages, with the mission of promoting commercial conversion. It has evolved from an exhibition platform into a year-round, full-chain, multi-channel industry empowerment service platform centered around the exhibition. As a leading professional exhibition in China’s home furnishing and building decoration industry, this edition of CBD Fair (Guangzhou) will gather nearly 2,000 exhibitors, bringing together top brands from the entire industry chain.
Based on new industry developments, CBD Fair (Guangzhou) is proactively seeking change and breakthroughs, embracing a global perspective, and continuously promoting the two-way international upgrade of both exhibitor and visitor structures. On one hand, it optimizes the exhibitor layout, focusing on introducing export-oriented enterprises with mature overseas sales channels and cross-border supply chain advantages, enriching the international exhibitor base. On the other hand, leveraging its platform influence, it concentrates on attracting global resources, expecting to draw over 200,000 high-quality professional visitors from more than 100 countries and regions, with the scale of international professional buyers continuing to expand. This edition of CBD Fair (Guangzhou) will feature a rich array of content, primarily highlighting three major attractions: New Development, New Momentum, and New Trends.
I. New Development: Three Domains Driving New Industry Growth
In response to the new development trends in the industry, CBD Fair (Guangzhou) has restructured existing sub-sectors and related emerging themes, integrating and upgrading them into three major domains: Interior Space, Doors, Windows & Outdoor, and Materials, Technology & Smart Manufacturing. These domains empower and support each other, actively promoting cross-sector integration and development. The Interior Space domain, themed “Smart & Beautiful Living,” centers on “customization + design,” focusing on interior decoration products. It covers the full-chain themes of customization, smart home, sanitary ware, commercial public decoration, and coatings, integrating design, technology, and aesthetics to actively reconstruct multi-dimensional living and lifestyle scenarios. The Doors, Windows & Outdoor domain, themed “Smart Protection for Doors & Windows,” focuses on the “large doors and windows” system, including system doors and windows, entrance doors, door and window supply chains, and courtyard shading. It centers on building exteriors and outdoor spaces, covering sunrooms, courtyard gardens, prefabricated houses, skylights, fences and railings, sports flooring, outdoor furniture, and stairs. It creates a full-scenario closed loop from building exterior components to the entire courtyard, building a comprehensive trade hub for integrated doors, windows, and outdoor ecosystems. The Materials, Technology & Smart Manufacturing domain, themed “Material & Tech Innovation,” focuses on materials and craftsmanship, emphasizing processes and technologies. It creates a “Star Stage for Home Furnishing and Building Decoration Supply Chains,” establishing three functional sections for supply chain enterprises: a hardware arena, a material observation platform, and an equipment smart manufacturing camp, combining professionalism with commercial conversion attributes.
The 28th China Building Decoration Fair (Guangzhou) will be held from July 8 to 11, 2026, at the Canton Fair Complex
(I) Gathering Industry Leaders to Build a Grand Industry Event
Leveraging its deep industry resources and platform agglomeration advantages, and relying on its unique industry chain momentum to lead industry iteration and upgrades, CBD Fair (Guangzhou) covers the entire industry chain of the home furnishing and building decoration sector. It efficiently connects upstream and downstream supply and demand networks, bringing together leading enterprises from various sub-sectors to exhibit collectively, showcasing the latest industry achievements and development trends comprehensively.
The Interior Space domain gathers leading and emerging brands from the entire industry chain, showcasing cutting-edge technologies and integrated decoration achievements across five major sections. Full-case customization assembles brands like OPPEIN, Suofeiya, Zhibang, GOLDENHOME, Baidesheng, MAGE, Nanyang Dike, Kefan, and Seng, offering one-stop high-quality whole-home customization solutions. Smart cross-sector integration brings together Haier, Hisense, Lifesmart, BOWAY, Hello Tech, and Imou, connecting devices to build a full-scenario smart living ecosystem. The partial and old renovation section features brands like Jiabangbang, FEMA, Eagle New Materials, Fengzai Renovation, Bianjiefeng, ARROW, and Caleido, focusing on lightweight renovations of existing old houses. Commercial public decoration aggregates brands such as Tianli Jianlong, Yinghua, Caiming, Aoshuijian, Nuoao, Taokongjian, Tuoxun, and Zhongcai Pipes, catering to various commercial scenarios. The ceramic and sanitary ware section brings together brands like Hongyu, Huayi, Aifeiling, Laowangu, Moershu, Shanglaishi, Jueshi, Lixiang, Yuehua, Monalisa, Jinglu, and Siweike, offering kitchen and bathroom products suitable for fine decoration and renovation, alongside emerging original design brands, collectively creating diverse, high-quality livable spaces.
The Doors, Windows & Outdoor domain gathers representative domestic and international brands, forming a brand cluster radiating to the global market. International brands like Schüco, Technoform, S-Living, HOPPE, Kömmerling, and HHX shine. Benchmark brands from the southern China region, including Paiya, New Hing Ho, Xuannisi, Fuxuan, Luoxini, Deaos, Yihe, Nannan Compass, Zhonghui Lvjian, Jingchen, Jingmeng, Yikaiyue, Liangbainian, Weilang, Oupai, HOPPE, Xinhe, Paige, Yili, Changhong Glue Gun, Sanli, Hongyun, Aikuisi, and Yaji Stairs, participate strongly. Eastern China brands like Wollen, Pahao, Xingsanxing, Weibai Screen, Fan Yun Screen, and AK Skylight gather for the exhibition. Central China brands like Weiwei and Yueyang Blue Light make appearances. High-end UPVC window companies from Shandong (Jijing) and Henan (Kerao En) make a significant debut.
The Materials, Technology & Smart Manufacturing domain gathers leading domestic and international supply chain brands. International brands like Blum, Häfele, Salice, Grass, FGV, Sugatsune, AGB, GriffWerk, VIBO, DuPont, Festool, DAYDO, and SCM exhibit prominently. Domestic brands such as HIGOLD, DTC, Oupai, Baifeibu, Adams, Oulin, Meiao, Sizao, Mobao, Oudeya, Hongchao, Sanwei, Hangmei, Xinghui, Puruite, Pinmai, and Beijin CNC co-exhibit, creating business opportunities together.
(II) Expanding Emerging Categories to Activate Industry Momentum
Following industry development trends, this edition of CBD Fair (Guangzhou) actively opens new tracks, focusing on introducing emerging categories such as leisure sanitary ware, age-friendly home furnishings, prefabricated houses, artistic stairs, courtyard aesthetics, outdoor shading, and bamboo-based plastic alternatives. This cultivates new growth points for the home furnishing industry and activates industrial momentum. The Interior Space domain’s partial and old renovation themed exhibition area has been significantly expanded and upgraded. After a warm reception in its debut edition, this area has grown by 94% in scale, forming a complete ecological matrix covering diverse tracks such as wall renovation, kitchen and bathroom remodeling, smart age-friendly solutions, quick-fit services, and partial micro-renovations. Additionally, seizing the opportunities of the silver economy, a special exhibition area titled “Warm & Smart Age-Friendly Living Space” has been created. It builds real-life model spaces around three dimensions: scenario experience, technology empowerment, and intergenerational integration, showcasing smart monitoring, safety protection, and complete age-friendly renovation solutions, providing practical models for exhibitors to enter the age-friendly market. The Doors, Windows & Outdoor domain launches two major themed exhibitions: “DWS + Door, Window, Shading & Artistic Stair Theme Exhibition” and “CPshow Southern Garden Conference,” addressing industry pain points of “single product display” and “scene fragmentation” for doors, windows, and outdoor courtyard products, creating immersive outdoor living scenarios. The Materials, Technology & Smart Manufacturing domain delves into niche areas of the home furnishing supply chain, establishing an export-focused pavilion to precisely connect high-quality resources such as overseas engineering procurement, cross-border trade distributors, and overseas home decoration service providers.
II. New Momentum: Six Channels Accumulating New Growth Potential
Addressing industry needs and pain points, CBD Fair (Guangzhou) will continue to focus on six professional visitor groups: dealers, foreign trade, designers, decoration companies, commercial public decoration, and new media. It will persistently build the “Three Chains and Three Links” six-channel IPs, precisely invite participants, enhance the sense of gain for exhibitors and visitors, and enrich platform value.
(I) Focusing on Global Connections, Targeting Overseas Opportunities
Global expansion has become a strategic choice for home furnishing and building decoration brands to break growth bottlenecks and expand incremental space. CBD Fair (Guangzhou) continues to advance the CBD World-Connect “Global Linkage” plan and the “Leading Overseas” initiative, accelerating the establishment of overseas sales channels. It deploys online and offline promotional campaigns globally, helps improve buyer services, empowers business matching for enterprises, and builds a global platform for commercial value conversion in the home furnishing and building decoration industry, promoting the formation of a dual domestic and international circulation pattern. First, strengthening global communication, focusing on five major international social platforms: Facebook, YouTube, Instagram, TikTok, and LinkedIn, it publishes nearly 900 exhibition updates annually and collaborates with over 400 professional media outlets and institutions worldwide to continuously expand the exhibition’s international reach. Second, enhancing global precision recruitment, it selects over 20 international professional exhibitions in key global markets for ground promotion, covers over 250,000 high-net-worth individuals in the global building materials and home furnishing industry via EDM marketing, and invites high-end buyer groups from Central Asia, Russian-speaking regions, the Middle East, Europe, America, and ASEAN to attend. Third, creating annual empowerment and matchmaking, leveraging the resources of the “national-level” platform, it organizes pre-exhibition precise connections for over 50 buyers with more than 60 brands, facilitating over 220 rounds of business negotiations. During the exhibition, it hosts nearly 20 foreign trade professional activities of three types: professional visits, procurement matchmaking, and industry exchanges.
CBD Fair (Guangzhou) continues to advance the CBD World-Connect “Global Linkage” plan and the “Leading Overseas” initiative
(II) Deepening Channel Innovation, Enhancing Conversion Efficiency
Facing the deep adjustment of channel structures in the home furnishing and building decoration industry, CBD Fair (Guangzhou) continues to deepen the construction of dealer and decoration company channels, helping upgrade the value of traditional channels and improving the exhibition’s commercial conversion efficiency. The dealer channel creates the “Win Chain” IP, strengthening channel下沉 (downward expansion), reaching out to 100,000 dealer stores in 30 third- and fourth-tier cities nationwide for face-to-face promotion and invitation, precisely inviting over 300,000 domestic professional visitors from the home furnishing and building materials sector. The decoration company channel creates the “Home Decoration Alliance” IP, with a newly upgraded 789 Home Decoration Festival, linking multiple entities such as exhibiting brands, decoration companies, home furnishing malls, and industry influencers for coordinated operation, opening up the full B2B2C chain, building a complete business closed loop. On-site, the “Good House · Twelve Homes” Home Decoration Application Competition is held, presenting diverse living models around different life stages, accompanied by a series of exclusive investment promotion meetings for decoration companies, promoting ecological strategic cooperation between exhibitors and decoration companies.
(III) Diversifying Channels Simultaneously, Expanding Market Increments
Addressing the new needs of exhibitors for diversifying marketing channels and upgrading transformation, CBD Fair (Guangzhou) continues to deepen the construction of designer, commercial public decoration, and new media channels. The designer channel creates the “Star Design Alliance” IP, strongly launching activities such as “THE PLACE” Season 2, “All Things Born of Water” Contemporary Urban Water Space Design Exhibition, and the 2026 “City Dream Home · Design Partner Plan,” providing designers with diverse in-depth empowerment services and promoting the commercial conversion of design value. The commercial public decoration channel creates the “Public Decoration Alliance” IP, through activities like the Luban Building Decoration Festival, Engineering Procurement Alliance Supply-Demand Cooperation Summit Forum, Engineering Procurement Matchmaking Conference City Stations, and Public Decoration Design Tours, aggregating three visitor groups: public decoration designers, project owners, and engineering general contractors, linking upstream and downstream resources of the public decoration industry chain, helping exhibitors enter the incremental public decoration market. The new media channel creates the “Fingertip Linkage” IP, deepening the matrix of new media platforms such as Douyin, Xiaohongshu, and WeChat Video Channels. Relying on high-quality content and creative expression, it gathers billions of exposure traffic through the innovative “exhibition + traffic” model, helping exhibitors break through traffic barriers.
III. New Trends: Quality Events Leading New Development Directions
Closely following key directions of industrial transformation such as quality housing construction, foreign trade commerce, existing stock renovation, urban renewal, age-friendly construction, green and low-carbon development, and smart empowerment, this edition of CBD Fair (Guangzhou) will host over 60 themed exhibitions and high-end conference forums.
(I) Focusing on Living Upgrades, Exploring Paths for Quality Housing
With the deepening implementation of the Ministry of Housing and Urban-Rural Development’s “Good House” policy, safety, comfort, greenness, and intelligence have become core elements of quality housing construction. The industry has officially entered a quality upgrade cycle from “having a place to live” to “living in a good house.” As a leading exhibition platform in the home furnishing and building decoration industry, CBD Fair (Guangzhou) always closely follows policy directions, anchors people’s livelihood needs, and discerns industry trends, launching the “Good House+” series of special topics. Among them, the Good House Construction Forum and Human Settlements Industry High-Quality Development Conference, exclusively supported by Xinhuanet, will be held on-site at this edition of CBD Fair (Guangzhou). The forum, themed “15th Five-Year Plan · New Track: From ‘Having a Place to Live’ to ‘Living in a Quality Home’,” gathers forces from government, industry, academia, research, and media. It features sections such as authoritative policy interpretation, benchmark case analysis, and roundtable dialogues, jointly exploring paths for quality housing construction and discussing the new future of the human settlements industry.
CBD Fair (Guangzhou) launches the “Good House+” series of special topics
(II) Gathering Cutting-Edge Discussions, Converging Full-Chain Opportunities
“THE PLACE” Season 2 is initiated by CBD Fair (Guangzhou) and co-presented by Wanhua Investment Group. Chief planners Liang Rui and Wang Xiang, along with multiple pioneering domestic and international architectural, landscape, and graphic design firms such as UNS, gad, TAO, and line+, as well as commercial innovation brands, urban renewal operators, and diverse high-quality communities, engage in dialogue with the times, contemplating and responding to the fundamental question: “How does a good life happen?” The 2026 CBD “Home Decoration Alliance” 789 Home Decoration Festival aims to efficiently promote commercial conversion during the exhibition period. It once again gathers outstanding decoration companies from various regions for a joint live-streaming festival, aggregating traffic across the board. It links decoration company stores, quality exhibitors, channel providers, and service providers for multi-platform live-streaming sales, creating an efficient connection between industry, channels, and end consumers. This achieves a closed-loop chain of “pre-exhibition demand matching, in-exhibition traffic aggregation, and post-exhibition cooperation and co-construction,” driving industry innovation and upgrading. The 2026 “City Dream Home · Design Partner Plan” ultimately assembled 1,217 city dream partners with the collaborative support of 69 city operating agencies nationwide. A group of outstanding designers will gather at the exhibition site, leveraging their unique design ideas and practical implementation results to help steadily upgrade the home design industry. The 5th Luban Building Decoration Festival further strengthens the resource linkage function of the commercial public decoration industry, creating an industry event integrating knowledge, resources, and products. It prominently launches forums on global macro design trends, design lectures and “Industry Win-Win” forums, “AI Industry Application Trends” forums, closed-door business matchmaking meetings, and public commercial decoration guided tours, helping exhibitors explore new increments in the public decoration market. The “All In IP Flash” Special Exhibition is produced by Zi Qing IP Research Institute and Flamingo, with academic support from id+c (Interior Design + Construction) magazine. It collaborates with experts like Feng Guoping, Min Wei, and San Mi to create nine scenarios and multiple high-end salon events, promoting multi-dimensional strategic cooperation between brands and IPs.
Through these high-quality exhibition activities, CBD Fair (Guangzhou) will gather industry forces, transform forward-looking industry thinking into practical solutions, and create a communication platform for the industry to discuss, co-build, and achieve mutual success.
The road ahead is long and arduous, but with action, we will reach the destination; persistent effort without cease promises a bright future. Facing the changes and evolution of industry development, CBD Fair (Guangzhou) will always stay true to its original aspiration, persevere for long-term success, and continuously improve its full-service ecosystem. With long-standing accumulation and unremitting efforts, it will smoothly navigate industry cycles, continuously consolidate the brand value of the “Premier Launch Platform for Champion Enterprises,” and lead the industry to unite, forge ahead with determination, and achieve high-quality development through persistence.