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Qingdao, ChinaJune 22, 2026 /PRNewswire/ — On June 16, during the 7th Qingdao Summit of Multinational Corporation Leaders, the Conference on Quality Infrastructure Promoting Cross-border Trade Facilitation was held in Qingdao. Xia Bo, President of TÜV Rheinland Greater China, an independent third-party testing, inspection, and certification body, was once again invited to attend the conference and delivered a speech titled “New Trends, New Practices, New Thinking: Upgrading and Transformation of TIC Services.” Focusing on the new compliance demands in the globalization process of China’s manufacturing industry, he shared TÜV Rheinland’s cutting-edge insights and service upgrade directions as a third-party testing, inspection, and certification (TIC) organization.
TÜV Rheinland Attends the 7th Qingdao Summit of Multinational Corporation Leaders
This conference, themed “Quality Empowerment, Global Trade Connectivity,” focused on the integrated development of quality infrastructure construction and cross-border trade facilitation, aiming to leverage quality services to help Shandong build a new highland for high-level opening-up.
Qualitative Shift in Export Structure: “One-Time Planning, Comprehensive Compliance” Becomes Key
In his speech, Xia Bo noted that China’s export scale has nearly doubled over the past decade, and the export structure is undergoing profound evolution: goods are upgrading from labor-intensive end products to advanced manufacturing intermediate goods and production equipment; export markets are shifting from a U.S.-dominated developed market to a diversified landscape including emerging markets such as ASEAN, Africa, and Latin America; and the export model is accelerating from “OEM” to “own brands.” These three major changes have made the testing and certification requirements for goods more complex, diverse, comprehensive, and holistic. “To establish a foothold in the context of brand globalization, compliance planning must be front-loaded,” Xia Bo emphasized, adding that the role of TIC organizations is transitioning from traditional “gatekeepers” to “enablers.”
TÜV Rheinland Attends the 7th Qingdao Summit of Multinational Corporation Leaders
Capacity Going Global Enters a New Phase: Full Lifecycle Compliance Builds Overseas Operational Competitiveness
If goods exports reflect China’s manufacturing ability to go global, then outward direct investment (ODI) demonstrates the depth of enterprises’ participation in the global industrial chain. Data shows that in 2024, China’s manufacturing ODI reached a historic peak of $37.5 billion, with the manufacturing sector accounting for over 15%, primarily characterized by industry chain-driven investments, greenfield investment dominance, and a surge in advanced manufacturing.
“Capacity going global is not simply replicating Chinese factories overseas, but rebuilding a sustainable production and manufacturing system within the framework of local regulations, standards, and social responsibilities,” Xia Bo stated. Compliance management has become a core capability requirement for Chinese enterprises operating overseas, and the outdated mindset of “invest first, comply later” must be abandoned.
Empowering the Globalization of China’s Manufacturing with Expertise
“Whether it’s goods exports or capacity going global, it essentially boils down to the globalization of China’s manufacturing,” Xia Bo concluded. “TÜV Rheinland is committed to leveraging its professional knowledge and project experience to safeguard enterprises at every step of their global journey, enabling them to move more steadily and go further.”
As a globally leading technical service provider, TÜV Rheinland has been deeply rooted in the Chinese market for 40 years, continuously helping Chinese enterprises address international market access challenges and enhance global competitiveness. At the start of the 15th Five-Year Plan period, TÜV Rheinland will continue to leverage its advantages as a multinational TIC organization, bridging Chinese and international standards and market demands, and injecting professional momentum into the high-quality globalization of China’s manufacturing industry.