ShanghaiMay 8, 2026 /PRNewswire/ — WPP today announced the official launch of WPP Open China Edition, a groundbreaking agentic marketing platform tailored specifically for China’s digital, media, and e-commerce ecosystem. WPP Open is the cornerstone of WPP’s global transformation strategy and a key component of the Elevate28 plan, empowering teams to work collaboratively with carefully curated agents. Through this secure, highly collaborative workspace, it enables end-to-end marketing planning and execution, delivering value for the world’s leading brands. The WPP Open China Edition is human-led, leveraging agents as ‘efficiency amplifiers’ for creativity and strategic thinking to achieve outstanding results.
WPP Open China Edition Platform
In response to the unique marketing ecosystem of the Chinese market, WPP has invested in creating a fully localized version of WPP Open. This is the first comprehensive agentic marketing platform designed specifically for the Chinese market by an international advertising company. The launch of WPP Open China Edition marks another significant milestone in WPP’s ongoing local innovation and development of “in China, for China” customized solutions.
WPP Open China Edition brings together leading local AI models, China-adapted infrastructure, localized workflows, and WPP’s decades of marketing expertise, all integrated into this interconnected platform. It aims to bridge the entire chain of strategy, creativity, social media, media, content, and optimization, helping teams work more efficiently and intelligently to produce more effective, culturally resonant, and outstanding results. As a trusted growth partner for the world’s leading brands,WPP is dedicated to helping clients navigate change, seize new opportunities, and achieve leapfrog growth.
Chris Reitermann, CEO of WPP Greater China
Chris Reitermann, CEO of WPP Greater China, stated: “This is the strongest validation yet of WPP’s transformation in China. Over the past two years, our agencies have collaborated more closely to provide clients with more integrated services. We have also launched and expanded our operations and delivery center in Wuxi, introducing new service portfolios in performance media, social media, content, and commerce. WPP Open China Edition will become the platform that unites all our agencies and services, empowering teams to use agent workflows and leverage cutting-edge local large language models for seamless collaboration. We look forward to deepening our partnerships with international brands to help them achieve commercial success in the Chinese market, while also assisting our local brands in expanding their global business.”
From Adaptation to Reinvention: Leading the New Era of Agentic Marketing
This platform will empower WPP China teams to access and use leading local AI models through a controlled WPP environment, supporting applications such as chat, content generation, image, video, voice, and workflow automation, with localized deployment.
WPP Open China Edition brings together a suite of China-adapted infrastructure, supported by WPP’s decades of local marketing expertise:
- Core Platform Experience: A localized WPP Open environment, including agency workspaces, user management, a Chinese-first interface, and platform navigation for key tools and workflows.
- Local AI Models: Access to the latest versions of over 15 leading Chinese AI models through a controlled environment, enabling teams to handle local language, local context, and local content requirements.
- Creative Campaign Tools: AI-powered creative capabilities that help teams transform briefs into creative concepts, copywriting, content generation, adaptation, and localization at greater speed and scale.
- Social Marketing Engine: Social media and KOL insight tools native to China, helping teams deeply understand trends, creators, platforms, audiences, and cultural signals within the local social ecosystem.
- Leading GEO Capabilities: Helping brands understand and improve their presence in AI-generated search results, answers, and discovery environments.
- International-Grade Production Tools: A controlled content foundation platform for asset management, metadata, review, reuse, and connection to creative workflows.
- China Toolset: Combining WPP’s proprietary consumer analysis tools (including “Shan Hai Jin”) and trusted third-party data to help brands connect with local consumer insights, audience strategies, platform planning, and activation planning.
Together, these capabilities provide WPP teams with an interconnected, agentic system to achieve growth goals, empowering them to create, plan, adapt, manage, and optimize marketing outcomes for clients.
Austin Winters, President of WPP Tech China
Austin Winters, President of WPP Tech China, stated: “WPP Open China Edition is not just a local deployment of global technology; it is a platform built ‘in China, for China,’ integrating local models, local workflows, local data, and the local ecosystem. The platform also represents a significant investment in upskilling our teams in the region. By combining China’s leading AI models with WPP’s decades of marketing expertise, we are empowering our employees to uncover novel insights, create more culturally resonant content, and deliver measurably better results for clients in this dynamic market. WPP Open China Edition enables our teams to deliver breakthrough work that was previously unattainable.”
About WPP
WPP is the trusted growth partner for the world’s leading brands. We integrate cutting-edge media insights, exceptional creativity, next-generation production technology, transformative enterprise solutions, and professional strategic consulting. Leveraging outstanding talent and the world’s leading agentic marketing platform, WPP Open, we help clients navigate change, seize new opportunities, and achieve leapfrog growth. For more information, please visit: www.wpp.com.