QINGDAO, China, April 22, 2026 /PRNewswire/ — Hisense, a leading global consumer electronics and home appliance brand, today announces the start of the 50-day countdown to the FIFA World Cup 2026™, marking the launch of its global campaign. As a three-time official FIFA World Cup sponsor, having first partnered with FIFA in 2018 and continuing through 2022, Hisense is once again leveraging the world’s biggest sporting stage to showcase a new generation of flagship products designed to elevate match viewing, daily living, and staying connected.
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RGB MiniLED Technology Breakthrough for Ultimate Match Viewing
At the heart of Hisense’s World Cup offering is its latest display innovation – RGB MiniLED – headlined by the flagship UR9 series alongside the premium UX segment. Featuring an RGB MiniLED backlight system and Hi-View AI Engine RGB processor, the UR9 series achieves 100% coverage of the BT.2020 color space with exceptional color accuracy and saturation. Equipped with a native 180Hz refresh rate, a Devialet 4.1.2 Multi-Channel audio system, and regionally optimized panels – Anti-Reflection & Glare-Free for Europe, Australia, and other regions, and Obsidian Panel for the Americas – it delivers stadium-level picture and sound directly to the living room.
At a recent event at the Home of FIFA in Zurich, Hisense showcased its new 2026 RGB MiniLED TV lineup while confirming its role as the official and exclusive TV provider for the VAR (Video Assistant Referee) system at the FIFA World Cup 2026™ across the United States, Canada, and Mexico. Hisense has upgraded the display equipment in the FIFA World Cup VAR operations room, replacing it with RGB MiniLED TVs that will provide an ultra-wide color gamut and precise color reproduction, enabling clear and faithful playback of live match footage for VAR officials.
Pushing the Boundaries of Premium Display
Hisense is redefining home entertainment with its advanced laser display lineup – led by the XR10 and L9Q models – transforming living spaces into immersive, private stadiums for match viewing.
The XR10 Laser Projector introduces a new generation of image processing, offering 6000 lumens of brightness and a 60000:1 contrast ratio, along with intelligent projection up to 300 inches, enhancing motion fluidity and contrast in every dynamic football play. Meanwhile, the L9Q Laser TV, which impressed FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, creates stunning, cinema-quality images up to 200 inches thanks to its ultra-short throw and vibrant colors. Together, this premium laser display ecosystem seamlessly turns any home into a dynamic, stadium-like space, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly into viewers’ living rooms.
Smarter Living, Seamless Connectivity
Going beyond entertainment, Hisense’s home appliance lineup elevates the match-day experience through smarter, connected living. The Red Dot Award-winning U8 Air Conditioner combines refined design with efficient environmental control, while the PureFlat Smart Series refrigerator, built on the ConnectLife platform, enables seamless device integration – supporting meal planning, content sharing, and home communication, and introducing the concept of a more socially-focused connected kitchen.
Bringing Global Fans Closer
As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to fuse cutting-edge technology with global sporting passion – offering immersive viewing experiences, connectivity-based solutions, and a smarter living environment that brings people closer to the action and to each other. Through continuous innovation in both home entertainment and appliances, Hisense remains committed to its vision of “Innovation for a Better Life” – turning everyday moments into extraordinary, shared experiences on the world’s biggest stage.
Hisense
Founded in 1969, Hisense is a global leader in consumer electronics and home appliances, with a presence in over 160 countries. Hisense specializes in high-end multimedia products, home devices, and intelligent IT solutions. According to analytics firm Omdia, Hisense ranks as the leader in the 100-inch and larger TV segment (2023-2025). As the pioneer of RGB MiniLED technology, Hisense continues to lead in next-generation RGB MiniLED innovation. As an official sponsor of the FIFA World Cup 2026™, Hisense consistently invests in sports partnerships to engage audiences worldwide.
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