HarbinApril 24, 2026 /PRNewswire/ — Recently, professional skincare brand Fuerjia officially announced young actor Wang Tianchen as its brand ambassador. Previously, Fuerjia has partnered with outstanding endorsers from different fields, such as Cheng Yi and Wang Manyu, to help convey the brand’s scientific skincare philosophy and solidify its professional brand image.
Wang Tianchen’s addition further enriches Fuerjia’s brand ambassador matrix, further conveying Fuerjia’s proposition of “professionalism first, quality at the core,” allowing scientific and professional skincare concepts to reach a broader consumer base.
Wang Tianchen has been deeply involved in the performing arts field for many years. Recently, he has been widely recognized and loved by audiences for his role as “brother-in-law” Qu Hua in the hit drama “Love in the Pure Era.” His calm and pragmatic temperament, along with his focused and dedicated attitude, resonate with Fuerjia’s development logic of meticulously researching professional skincare and adhering to quality principles.
Since its inception, Fuerjia has leveraged its strong pharmaceutical background to enter the market with medical device-type dressing products, gradually building a dual product system of cosmetics and medical devices. It is committed to providing consumers with high-quality, safe, and effective skincare solutions. The implementation of the brand’s philosophy relies on solid research capabilities. Fuerjia has always regarded scientific innovation as its core development driver, adhering to the development path of “integrating medicine and research, and collaborating across industry, academia, and research.” It has built a “North-South linkage” R&D system while deeply collaborating with multiple universities and research institutions for joint R&D, rapidly transforming scientific achievements into product strength and injecting sustained momentum into brand development.
This dual commitment to research and quality has earned Fuerjia recognition from both the industry and the market. Recently, Fuerjia was honored with the 2026 InnoCosme Beauty Award for “Scientific Brand of the Year.” This award, presented alongside the InnoCosme China International Skincare Technology Forum, is evaluated by authoritative industry experts combined with public popularity. It aims to recognize outstanding brands that deeply integrate basic research, technological innovation, and product development. This honor is not only a high recognition of Fuerjia’s research capabilities and brand philosophy by the industry but also highlights the brand’s influence in the professional skincare field.
Relying on solid research capabilities, Fuerjia continues to drive product iteration and upgrades, constantly enriching its product matrix while balancing efficacy and gentleness to precisely meet the skincare needs of different skin types and scenarios. The newly launched Centella Asiatica Soothing Square Compress Mask, a new addition to the Square Compress Mask series, features carefully selected Centella Asiatica from Madagascar, Forsythia suspensa from Anze, and Gentiana macrophylla from Qinghai. Rich in active ingredients, it provides rapid soothing in just 3 minutes, quickly alleviating skin redness, stinging, and strengthening the skin barrier while refining skin texture. It also helps create a smooth base for makeup, ensuring long-lasting wear. This precisely meets consumers’ current demand for “precise, convenient, and efficient” skincare, breaking through the industry pain points of low efficiency and poor fit associated with traditional compresses. It enables customized skincare for different skin types and targeted care for different areas, covering various scenarios such as emergency sensitive skin repair, daily maintenance, pre-makeup priming, and local soothing. The product features a patented Sea Grapes silk mask fabric and a smile-fit cutting design, offering high liquid absorption and breathability for a comfortable feel, quickly rejuvenating the skin and adapting to modern fast-paced skincare needs, further perfecting the brand’s full-skin-type repair product line. The brand’s new product matrix continues to expand, with recent launches like the Centella Asiatica 2.0 Set, Grape Seed Water-Oil Mask, Collagen Radiance Plumping Cream Mask (Iron Man Mask), Phoenix Oil Series, and Moringa Seed Oil continuously gaining traction, broadening the skincare category layout and enriching product choices to comprehensively meet consumers’ diverse skincare needs.
In terms of brand marketing and channel layout, Fuerjia continues to deepen its efforts and achieve breakthroughs in multiple areas, steadily enhancing brand influence and market coverage. In the past two years, the brand has deeply ventured into sports events. Recently, it sponsored the 2026 Tsinghua University Campus Marathon and the China 10K Haidian Station road races, serving as the official supplier to provide professional skin repair support for runners, promoting the healthy concepts of “sports skincare” and “post-sun repair.” During the Women’s Day period, the brand partnered with Keep to launch a women’s themed urban K Marathon event, using professional skincare to protect female runners and conveying brand warmth and humanistic care. In channel layout, Fuerjia continues to promote refined operations across all channels. Online, it has a comprehensive presence on major platforms like Tmall, Douyin, and JD.com, optimizing differentiated operational strategies to improve user conversion efficiency. Offline, it focuses on core terminals such as cosmetics specialty stores and chain pharmacies, while also appearing at industry events like the 30th Boiling Point Conference and the 2026 CiE Beauty Innovation Expo to connect with key cooperation resources, driving channel transformation towards value-driven sales. This forms a three-dimensional sales network where online and offline complement each other, allowing high-quality products to reach consumers more conveniently.
The official announcement of Wang Tianchen as brand ambassador and the further expansion of the endorsement matrix is a natural extension of Fuerjia’s efforts to optimize its brand image and convey its skincare philosophy. Fuerjia will always stay true to its original intention, deeply engage in scientific innovation, continuously drive product iteration and upgrades, and constantly improve its omni-channel layout. With solid ingredients, rigorous quality control, and excellent service, it will safeguard the skin health of millions of consumers. At the same time, leveraging this collaboration as an opportunity, Fuerjia will continue to focus on the professional skincare track, uphold its brand essence, convey a scientific, gentle, and efficient skincare attitude, steadily promote high-quality brand development, and fulfill the responsibilities and commitments of a domestic brand.