2026 Lam Soon (Hong Kong) Group North China Core Partner Empowerment Conference Successfully Held
Qingzhou, ShandongApril 24, 2026 /PRNewswire/ — Smart Manufacturing Upgrade, Quality Wins the Future. The Lam Soon (Hong Kong) Group North China Core Partner Empowerment Conference ignited here—the new Sakura Imperial Japanese-style flour production line officially commenced operations, marking the full launch of the North-South dual-line strategy.
01 North China Strategy: Long-Termism and Capability Upgrade
The conference kicked off with a speech from Lam Soon (Hong Kong) Group management. No empty words, only action.
Mr. Lam Xuehan, Chief Executive Officer and Executive Director, set the tone in his opening remarks, clearly conveying Lam Soon’s attitude and direction in the northern market to the partners present: “We will continue to operate in the northern market, and we will do so seriously and for the long term. We will not just focus on scale, but also on quality, structure, and value.”
He pointed out that the launch of the Qingzhou Sakura Imperial production line is a concrete action to address the shortcomings in high-end production capacity in the north. “We are not building a production line that ‘looks good,’ but one that truly makes high-quality Japanese-style flour stable, controllable, and replicable.” This new production line brings not only increased capacity but also a leap in three core capabilities: more stable supply, faster response, and more controllable and replicable quality.
Mr. Lin candidly addressed market concerns: “In the past, in the northern market, Lam Soon’s pace was not fast enough, and our investment was not concentrated enough. We have heard this feedback and are seriously making changes.” He emphasized that Lam Soon is undergoing systemic changes—not just “hardware” upgrades, but also comprehensive reinforcement of “software” such as teams, R&D, services, and markets. “We are building a more complete and more execution-oriented national team.”
Looking ahead, Mr. Lin made it clear that Lam Soon’s commitment to the northern market is not short-term participation but long-term deep cultivation. “What I care about is whether, three or five years from now, we can form a more stable, deeper, and more valuable cooperative relationship with all of you.” In the future, Lam Soon will focus on high-end products and the integration of flour and oil, continuously improving product strength and service capabilities, and investing more resources to deepen the market, ensuring that northern clients can “use our products with greater confidence and achieve more assured output.”
“Short-term relies on price, long-term relies on capability; short-term relies on opportunity, long-term relies on trust; short-term relies on volume, long-term relies on the system.”—This resounding judgment reveals Lam Soon’s underlying logic in the northern market.
Mr. Lam Xuehan, Chief Executive Officer and Executive Director of Lam Soon (Hong Kong) Group
Mr. Hong Tianbo, General Manager of the Flour Business Unit, stated that one must remember the source when drinking water. The solid foundation and driving force of Lam Soon in the North China market have been forged by generations of partners through hard work. This is the greatest trust in Lam Soon and the most significant bond. Lam Soon will always remember it.
At the same time, Mr. Hong also acknowledged that Lam Soon will not shy away from the issues that have arisen in recent years. He solemnly promised all partners on-site that the Lam Soon Group will take concrete and powerful actions and make renewed changes in dimensions such as brand building, proposal empowerment, production manufacturing upgrades, cost reduction and efficiency improvement, and sales execution, giving every partner the utmost confidence. Forge ahead, live up to the bond of partnership, and live up to future expectations.
Mr. Hong Tianbo, General Manager of the Flour Business Unit of Lam Soon (Hong Kong) Group
Mr. Ren Zheng, Deputy General Manager of the Flour Business Unit, pointed out from an empowerment system perspective that the Qingzhou factory is one of five national production base layouts. Lam Soon is building a full-chain response capability across five dimensions: supply chain, technology, market, products, and production capacity.
Mr. Ren Zheng, Deputy General Manager of the Flour Business Unit of Lam Soon (Hong Kong) Group
02 Official Launch of Sakura Imperial Japanese-style Flour, Unveiling the North-South Dual-Line Layout
Following the passionate speeches from management, the conference reached its most exciting moment—the Sakura Imperial Japanese-style Flour launch ceremony. Representatives of Lam Soon Group management jointly activated the launch device, and the new Sakura Imperial Japanese-style flour production line officially commenced operations at the Qingzhou factory, drawing thunderous applause from the audience.
Immediately after, the brand-new Sakura Imperial brand image video premiered impressively. From raw material selection to milling processes, from quality control management to end-use applications, every frame told the story of Lam Soon’s dedication and belief in high-end quality. Previously, Lam Soon’s Japanese-style flour supply mainly relied on the Yixing factory in Jiangsu; now, the completion of the Qingzhou production line marks a leap in Lam Soon’s strategy in China from a “single-core drive” to a “North-South dual-core” pattern.
03 Entering the Qingzhou Factory: Witnessing Production Line Strength and Smart Manufacturing Standards
After the launch ceremony, northern partners visited the Qingzhou factory for an up-close tour of the newly operational Sakura Imperial Japanese-style flour production line.
This was not a superficial tour but a deep dialogue on quality and trust. Guided by technical staff, guests witnessed the full-process control from raw material intake to finished product dispatch: multiple inspections during raw material screening, real-time data monitoring at quality control points… Every key node established a rigorous quality assurance system.
Even more impressive was the Qingzhou factory’s extreme attention to detail. From raw material silos to production workshops, from laboratories to finished product warehouses, every area showcased Lam Soon’s manufacturing belief in “quality first.”
One client remarked after the visit: “Seeing the production line’s operation and control processes firsthand gave me a more intuitive understanding of Sakura Imperial’s quality stability and greater confidence in future cooperation.”
General Manager Wang Haidong of a raw materials company in Shenyang said: “Having been in the baking industry for over a decade, I’ve used many imported flours, and batch inconsistency is my biggest fear. Seeing the Qingzhou production line’s operation and control processes today, from raw material screening to finished product dispatch, every step is visible and controllable. Such a quality control system gives us more confidence. Lam Soon isn’t just creating a concept; it’s making products that customers can truly rely on.”
Beyond quality, the Qingzhou factory’s operation also brings more practical supply assurance to the northern market. General Manager Xue Liansheng of a raw materials company in Shijiazhuang admitted: “Previously, when sourcing from Yixing, I always felt uneasy during peak seasons or sudden orders. Now that the Qingzhou factory is operational, northern clients will see tangible improvements in response speed and supply assurance. For us distributors, this is not just an additional supply channel but an extra layer of ‘insurance.'”
From quality trust to supply peace of mind, the Qingzhou factory is becoming a more solid and seamless bridge between Lam Soon and its northern partners.
04 Flour-Oil Synergy: Product Portfolio Upgrade
With the launch of the Qingzhou Sakura Imperial production line, Lam Soon’s product strategy in the north has been implemented simultaneously.
The Sakura Imperial Japanese-style flour series became the focus of the conference. Relying on the North-South dual-line supply system, Sakura Imperial will serve the northern high-end baking market with more stable quality and more efficient supply. Addressing market pain points such as price fluctuations, unstable supply, and inconsistent standards of imported products, Mr. Diao Guangtao, Deputy General Manager of Sales for the North China region, stated that Lam Soon is moving toward “high-end localization,” leveraging local raw material micro-innovations to create cost-effective products and help clients break into the mid-to-high-end market. Additionally, some of Lam Soon’s products have already obtained Level 0 “Clean Label” certification, adhering to the principle of not adding unnecessary additives to restore the original flavor of ingredients.
At the conference site, Lam Soon Market Manager Ms. He Qiyun introduced several core products. Multiple application recipes using ingredients like Sakura Imperial, Golden Statue, and Yivido made a stunning debut—from soft and delicate Japanese-style shokupan to layered croissants and fragrant cream cakes… Guests tasted them, gaining an intuitive feel for Lam Soon’s “flour-oil integrated” one-stop solution.
05 Beyond Products: Lam Soon Empowers Clients with Multi-Dimensional Market Support for a Shared Future
For Lam Soon, cooperation with clients goes beyond product delivery.
In terms of brand communication, Lam Soon continuously provides partners with brand endorsement and traffic support through channels such as industry media collaborations, social media operations, and offline event promotions.
In terms of competition platforms, Lam Soon has long sponsored professional baking competitions both domestically and internationally, consistently providing a stage for industry talent to showcase and exchange ideas. Notably, Lam Soon exclusively sponsors the German iba-UIBC 2027 World Baker Championship “Golden Statue Cup” China Qualifier, while also continuing to support domestic authoritative events like the National Baking and Confectionery Skills Competition. Through this dual layout of international top-tier and domestic competitions, Lam Soon transforms brand influence into clients’ market competitiveness, helping partners gain more exposure and recognition in the industry.
With service as the bond and communication as the driving force, we stand shoulder to shoulder with every partner to win the future together.
Smart Manufacturing Upgrade, Quality Wins the Future
Every step Lam Soon takes in China is solid and resolute. From Yixing to Qingzhou, from “single-core” to “dual-core,” what changes is the breadth of production capacity layout, but what remains unchanged is the dedication to quality, sincerity toward clients, and adherence to long-termism.
In the future, Lam Soon will continue to deeply cultivate the northern region, with a more comprehensive production capacity layout and more systematic market support, standing shoulder to shoulder with every partner—not for short-term excitement, but for long-term value; not to sell a bag of flour, but to build a shared cause.
Qingzhou has arrived; the future is here.