——”Dream Big: SNOOPY’s Voyage Era” National Debut Lands at Chengdu IFS
ChengduApril 27, 2026 /PRNewswire/ — A classic spanning half a century sets sail on a voyage of passion in Chengdu, riding the winds of dreams. Chengdu IFS, in collaboration with the global classic brand Peanuts, launches the national debut of “Dream Big: SNOOPY’s Voyage Era,” transforming the warmth, healing, and joy of Peanuts into an immersive experiential scene. A nearly 500-square-meter nautical-themed outdoor setting brings the SNOOPY family together in person, featuring a giant ship over 9 meters tall paired with stunning immersive nighttime light displays. A Peanuts-themed pop-up store, created alongside the exhibition, gathers limited-edition Chengdu-exclusive items and nationally debuted summer products, offering a multi-faceted highlight experience that brings a healing and vibrant summer exhibition to the city.
“Dream Big: SNOOPY’s Voyage Era” National Debut Lands at Chengdu IFS
Captain SNOOPY Arrives in Person, the Fantasy Sets Sail
On April 25, a limited-edition Captain SNOOPY, dressed in a navy-style outfit, made a surprise appearance, interacting joyfully with the public and warmly inviting everyone aboard the “Fantasy” giant ship, officially embarking on a summer voyage filled with dreams and courage.
Captain SNOOPY Interacts with the Public in a Surprise Appearance
Partnering with Peanuts to Bring a Nautical Wonderland to Life
As a globally beloved classic IP with over 75 years of history, cherished by millions of fans worldwide, Peanuts centers on growth, companionship, and emotional healing. For this national debut, Chengdu IFS teams up with Peanuts to create an immersive experience, drawing inspiration from nautical themes in the comic and featuring two core scenes: “Fantasy Port” and “Magic Coast.”
As the visual focal point of the entire venue, a giant ship over 9 meters tall stands in the historic square, accompanied by a nearly 4-meter-tall SNOOPY sculpture, forming a highly recognizable city-level photo spot. The installation features a specially crafted immersive nighttime lighting effect. As night falls, the lights gradually illuminate, complementing the city skyline and creating a dual viewing atmosphere—exquisite by day and dreamlike by night.
The 4-Meter-Tall SNOOPY Sculpture “Hello Captain” and Immersive Nighttime Light Effects Make a Stunning Debut
This time, the SNOOPY family also gathers in person to spread joy. The exhibition area is thoughtfully designed with five photo-worthy routes, featuring scenes like Lighthouse Fishing, Brave Sailor’s Home, and the Fantasy Giant Ship, each step connecting to the adventure of the voyage.
Classic Photo Route at Fantasy Port
Stepping inside the ship’s cabin, visitors can not only enjoy fun content like the Peanuts family sailor wall and SNOOPY’s world voyage map but also see two special paintings incorporating Chengdu elements—SNOOPY alongside two city landmarks: Anshun Bridge and the “I AM HERE” giant panda outdoor art installation—making the classic content more experiential in detail. The cabin also features an interactive sailor hat photo spot, allowing visitors to transform into little sailors on the spot and immerse themselves in the nautical story atmosphere. The Magic Coast at the LG2 atrium creates a relaxed summer vibe with sunshine, sand, and waves, equipped with a JUSTFOTO custom photo booth for taking special SNOOPY sticker photos, capturing unique moments of nautical joy.
Fun Interactive Activities Across the Venue, Adding Layers to the Nautical Fun
Beyond the immersive scenes, Chengdu IFS also offers a series of limited-edition themed activities and trendy merchandise, creating a complete experience that bridges online and offline. The Peanuts-themed pop-up store gathers a full range of popular items, including plush toys, home and lifestyle products, and camping gear, with new arrivals throughout the exhibition period to keep enthusiasts engaged. On-site, exclusive Chengdu city commemorative items and special Year of the Horse collectibles are available, while five summer-themed plush keychains will debut nationwide in June, offering loyal fans unique collectible options.
Popular Trendy Items at the Peanuts-Themed Pop-Up Store
During the event, themed activities like the 520 Love Voyage Day and Dragon Boat Festival Sachet DIY will warmly launch, aligning with festive atmospheres to create heartfelt interactive moments, allowing visitors of all ages to enjoy fun and a sense of ceremony. Additionally, checking in at the themed installations and posting on Xiaohongshu with the official hashtag offers a chance to unlock custom message bottles, receiving blessings from the sea.
This national debut of “Dream Big: SNOOPY’s Voyage Era” marks another instance of Chengdu IFS using a classic IP as a bridge to deeply resonate global cultural symbols with local city spirit. The theme of “Rooted in reality, chasing fantasies” aligns seamlessly with Chengdu’s relaxed, unhurried, and free-spirited essence, becoming a city-wide dream-empowerment journey for all ages. As a cultural landmark, Chengdu IFS will continue to explore the boundaries of cultural fusion with a pioneering attitude, blending classic charm with local cultural details, allowing global IPs to naturally take root in everyday urban life.
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