BeijingApril 30, 2026 /PRNewswire/ — On April 23, Nippon Paint officially signed a strategic cooperation agreement with Beijing Longzhen Elderly Care Group (hereinafter referred to as “Longzhen Elderly Care”). As a hallmark of community-based elderly care in Beijing, Longzhen Elderly Care has long been deeply involved in the field of home and community elderly care services. Through a chain-operated model, it develops inclusive elderly care services targeting the general elderly population, covering over 300,000 people. It has accumulated solid frontline experience and professional reputation in building age-friendly communities and implementing aging-friendly renovations. Through this collaboration, the two parties will jointly focus on aging-friendly projects and related elderly care service scenarios, promoting the implementation of an aging-friendly care coating system to enhance the overall quality and standardization of aging-friendly initiatives.
Zha Yimin (right), Vice President of Nippon Paint China’s TUC Business Group Home Decoration Division, and Yin Zhiyu (left), Secretary to the Chairman of Beijing Longzhen Elderly Care Group, sign the strategic cooperation agreement
Currently, China’s aging process is accelerating, making aging-friendly renovations a key livelihood project. From the national to local levels, relevant policies are being rapidly implemented—the State Council issued the “Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly” in 2024, explicitly calling for standardization pilot projects in aging-friendly renovation fields. Beijing has simultaneously introduced supporting implementation plans and launched nine public model rooms for home aging-friendly renovations in the first batch of pilots in 2025, promoting the standardized development of the industry.
Nippon Paint and Longzhen Elderly Care join hands to apply the aging-friendly care coating system in elderly care spaces, jointly enhancing the safety and quality of age-friendly environments
In this process, Longzhen Elderly Care, as a representative enterprise in Beijing’s elderly care service sector, has leveraged its deep understanding of the real needs of the elderly in their homes and activity spaces, accumulating rich scenario insights through practices such as building age-friendly communities. With this strategic cooperation as a link, Nippon Paint will rely on its aging-friendly care coating system to precisely align with Longzhen Elderly Care’s frontline expertise in elderly care services. Starting with functional intermediate coating products, it will construct a “hidden protective layer” on walls, directly addressing the core pain point of elderly people being prone to bumps and collisions in their homes and activity spaces. As the cooperation takes effect, related outcomes will be gradually applied in real scenarios, providing practical safeguards for the safety of aging-friendly spaces. Together, the two parties will accumulate experience for the standardized construction of age-friendly environments.
Zhang Yu (left), Chairman of Beijing Longzhen Elderly Care Group, and Zha Yimin (right), Vice President of Nippon Paint China’s TUC Business Group Home Decoration Division, pose for a photo after signing
This strategic cooperation marks a solid exploration by Nippon Paint in the field of aging-friendly applications. Nippon Paint and Longzhen Elderly Care will take this opportunity to closely align with the current practical needs for aging-friendly renovations, focusing on the deep integration of aging-friendly coatings with community and home elderly care scenarios. They aim to provide stable, professional solutions for the construction of more age-friendly spaces, jointly driving the aging-friendly industry toward higher quality and greater humanistic care.