Here’s a polished English translation of the Chinese title: **”3 Minutes, More Than Just Repair — OLAPLEX’s 10+ Years of Innovation[i] Upgrades to No.3PLUS: Strengthen & Revitalize Pre-Wash Hair Mask”** Alternatively, a more concise and natural version: **”3 Minutes, Beyond Repair — OLAPLEX’s Decade-Long Innovation[i] Evolves into No.3PLUS: The Strengthening Pre-Wash Hair Mask”**

ShanghaiMay 6, 2026 /PRNewswire/ — OLAPLEX Holdings, Inc. (“OLAPLEX”), a specialist in bond-building repair technology that has revolutionized global hair care, launches an upgraded version of its classic repair product — No.3PLUS Complete Repair Treatment. This breakthrough pre-shampoo treatment requires just 3 minutes^[ii] to leave hair stronger, smoother, healthier, and more radiant.

No.3PLUS features OLAPLEX’s patented^[iii] Bond Building Technology™ and the new Damage Defense Cationic Complex^[iv], integrating professional repair into a faster, simpler daily ritual that fits modern lifestyles. From the hair cortex to the cuticle, it delivers rapid, accessible repair from the inside out.

Since the original No.3 Pre-Shampoo Treatment debuted, it has brought salon-grade professional care into daily home routines, deepening consumer understanding of hair repair. Now, the evolved No.3PLUS supports the entire hair lifecycle longitudinally: it repairs past damage like breakage and frizz, promotes present strength and smoothness, and helps hair withstand future damage from physical or chemical stress.

In just 3 minutes, No.3PLUS penetrates deep into the hair fiber — from cortex to cuticle — for comprehensive repair. Verified by third-party testing, a single use can transform hair^[v]; with long-term use, hair strength significantly improves, reducing breakage and helping maintain length. No.3PLUS is suitable for bleached, color-treated, and most normal hair types, addressing multiple damage factors — mechanical pulling, heat styling, chemical dyes, environmental pollution, or even simple exposure to air — by adding one simple step before shampooing for intensive repair.

OLAPLEX CEO Amanda Baldwin stated: “At OLAPLEX, we are committed to addressing hair damage at its root cause. Chemical services remain a primary cause of structural damage, and meaningful repair must start there. While no one is completely immune to damage — heat styling, brushing, environmental factors — we can all benefit from healthy hair habits. That’s why bond-building repair shouldn’t be reserved for severely damaged hair but should be a foundational step in everyone’s routine. No.3PLUS represents the next chapter in hair repair: it supports long-term hair health in a format that fits today’s lifestyle.”

OLAPLEX Chief Science and Innovation Officer Dr. Lavinia Popescu added: “What’s exciting about this formula is not just its speed, but the depth of repair. Many products on the market claim instant transformation, but few truly reconnect the internal structure of hair. No.3PLUS rebuilds key bonds within the hair fiber, enhancing structural strength for lasting improvement, not just a temporary surface feel.”

For professional stylists, No.3PLUS reinforces their long-standing trust in OLAPLEX. Celebrity stylist and OLAPLEX Global Ambassador Tracey Cunningham explained: “What sets No.3PLUS apart is that hair doesn’t just look better to the eye — it feels better in texture. It becomes stronger, more elastic, and easier to manage over time. Repair work between styling sessions is essential because it protects the hair’s integrity and preserves the stylist’s work. That’s the secret to truly maintaining great hair.”

How to Use No.3PLUS: Before shampooing, apply a generous amount of No.3PLUS to damp hair, leave on for just 3 minutes, then rinse thoroughly for repair without heaviness or residue. The formula is protein-free, sulfate-free, rich in amino acids, vitamins, and multiple botanical extracts, suitable for chemically treated hair and easily integrated into any hair care routine.

With the new No.3PLUS, OLAPLEX once again raises the bar for hair repair, proving that when science leads, change follows.

The beauty of technology is on full display here. At OLAPLEX, you can see the future of bond-building repair.