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S.Pellegrino uses its iconic bottle as a vessel to bring a series of thought-provoking questions to the table, placing meaningful connections at the heart of its new global brand project through an impromptu conversation between Lewis Hamilton and his lifelong friends.
Milan, May 8, 2026 /PRNewswire/ — Iconic Italian sparkling mineral water S.Pellegrino® today announced the launch of its new global brand project, “Dinner Dialogues,” and a creative short film featuring legendary racing driver Lewis Hamilton. For years, S.Pellegrino has been closely tied to the dining table and all the life-enriching, unforgettable experiences that unfold around it, encouraging everyone to savor the moment and be their truest selves at the table. This project aims to use S.Pellegrino’s iconic bottle as a vehicle to introduce a series of thought-provoking questions into dinner conversations, turning them into catalysts for deep dialogue and placing meaningful emotional connections at the core of the dining experience.
S.Pellegrino’s limited-edition bottles feature thought-provoking questions, designed to inspire meaningful conversation at the table.
At the heart of the “Dinner Dialogues” project is a creative short film focused on genuine emotions. The film captures a memorable reunion dinner between Hamilton and three childhood friends after a long time apart. Guided by questions printed on limited-edition S.Pellegrino bottles, the guests engage in spontaneous exchanges, sincerely revealing many untold stories from the past. This unscripted conversation is filled with warmth and fun, vividly illustrating S.Pellegrino’s inherent power—to encourage and inspire consumers worldwide to engage in deeper, more meaningful experiences at the table.
“I’ve always cherished the time spent sitting down for a meal with family and friends, but my busy schedule rarely allows it,” Hamilton admitted. “Time flies, and being able to sit down with S.Pellegrino and old friends, letting the conversation flow naturally, feels especially precious. We reconnected through shared memories and even discovered new shining aspects of each other. It reminds us how wonderful it is to come together and talk openly, and finding connections with one another is something we should all prioritize.”
Elisa Gregori, Global Chief Growth Officer for Nestlé Waters & Premium Beverages, said: “There is no place more genuine than the dining table—sitting around with loved ones, savoring delicious food, and being your truest self. This is the core philosophy of the S.Pellegrino brand. I’m thrilled to see this philosophy come to life in the ‘Dinner Dialogues’ project, brought to life by Lewis Hamilton and his three close friends. Partnering with Lewis is a valuable opportunity to continue our passion for bringing people together, building deeper connections with consumers worldwide, and vividly demonstrating how S.Pellegrino energizes and transforms the dining experience.”
The creative short film was directed by award-winning filmmaker Lana Wilson, produced by Capisco and Washington Square, and conceived by global creative agency Ogilvy. Lana Wilson said, “For me, a great question cuts through the noise, leading us beyond small talk and straight to the truth. That’s the experience I hope audiences take away from this film.”
Click here to watch the full “Dinner Dialogues” film: https://www.youtube.com/watch?v=XoyvKfzfIak
This year, S.Pellegrino will also create a series of immersive “Dinner Dialogues” experiences during major cultural events, including the Miami Grand Prix weekend, the Cannes Film Festival, and the S.Pellegrino Young Chef Academy competition. Consumers worldwide can also create their own “Dinner Dialogues” moments by purchasing limited-edition S.Pellegrino bottles.
About S.Pellegrino
Headquartered in Milan, Italy, the S.Pellegrino Group distributes its product range to over 150 countries and territories worldwide through branches and distributors across five continents, showcasing not only the exceptional quality of its products but also interpreting an Italian lifestyle of joy, health, and well-being for consumers around the globe. With its iconic products and over 120 years of history, S.Pellegrino is now a leading company in the Italian non-alcoholic beverage industry. Its product range includes a variety of mineral waters, non-alcoholic aperitifs, fruit juice drinks, and other soft drinks.
S.Pellegrino has always cherished nature’s gifts, committed to protecting the sustainable future of every resource with passion and a strong sense of responsibility.