ShanghaiMay 9, 2026 /PRNewswire/ — On May 7, the 6th TOPS Pet Expo China kicked off at the National Exhibition and Convention Center (Shanghai). As an annual premier platform for China’s pet industry, this year’s expo, themed “PAWSibility Infinite • Tender Power,” spans 100,000 square meters of exhibition space, bringing together over 1,200 exhibitors, more than 8,000 brands, and over 200,000 consumers, making it one of the most influential professional events in the pet industry this year.
Lanshine, a high-end pet food brand under the Jijia Pet Group, made its debut at Booth 6A1-50 in Hall 6.2 with the theme “Nature’s Standards, Crafting Premium Protein.” Featuring three core modules—”Understanding Nature,” “Respecting Nature,” and “Protecting Nature”—the brand showcased its product philosophy and quality strength in the premium pet food segment through a two-story design and nine functional zones.
Understanding Nature: Research-Driven, Establishing Nature-Based Protein Standards
In 2025, Lanshine partnered with China Agricultural University to conduct the first comprehensive study on pet eating pleasure in China, systematically evaluating pets’ pleasurable experiences during eating from dimensions such as behavioral performance and physiological responses. At the event, Lanshine’s industry-first “Pet Eating Pleasure Guide” was unveiled for the first time in the “Understanding Nature” exhibition area.
To help consumers intuitively perceive and understand pet emotions, Lanshine also introduced an AI recognition mini-program on-site. Through interactive experiences, visitors could more directly grasp “what pet eating pleasure is” and “whether their pet is happy while eating,” transforming the brand concept of understanding nature into a more tangible, experiential, and shareable scientific expression.
Additionally, Lanshine collaborated with international scholar Professor Marta Carreño Gútiez to explore evaluation dimensions for nature-based protein in cats and dogs. Starting from the proposition of “letting the judgment of good protein return to the nature of cats and dogs,” the brand proposed four dimensions: aligning with the evolutionary dietary habits of cats and dogs, approximating whole-prey nutrition, supporting efficient digestion and utilization, and evoking instinctive sensory feeding, providing scientific references for pet owners to discern quality pet food.
Respecting Nature: Starting from Natural Diets, Restoring “What They Should Eat”
In the “Respecting Nature” exhibition area, Lanshine centered its display on the “Super Milk Shield” series, combined with cat food, dog food, and treat product lines, conveying the brand’s product development philosophy of using genuine, natural ingredients to give pets the respect their nature deserves. Lanshine selects squab from Linyi, Shandong, raised through methods like “low density, sun exposure, and grain feeding” to replicate the natural growth environment of pigeons. It also uses organic, pure milk customized from Xinjiang’s golden pastures, with rapid short-chain transport and cold-chain delivery from farm to factory within two hours to ensure freshness. Through this dual selection, Lanshine’s pet food features meat that is “more substantial and nutritious,” promoting muscle growth without excess fat; the fresh milk concentrates more trace elements, better aligning with pets’ nutritional needs.
On the product front, Lanshine’s exhibited series—including Hunting Squab, Super Milk Shield, True Fresh Squab, SSR, and Cold-Pressed Freeze-Dried—all reflect respect for pets’ nature. For example, the upgraded True Fresh Squab Complete Fresh Meat Dog Food, based on “9 types of fresh meat, eggs, fruits, and vegetables,” increases fresh meat content to 70%, with over 80% animal-derived ingredients and 100% fresh meat input, providing dogs with better nutrition. Fresh fruits and vegetables are upgraded to superfoods while incorporating patented postbiotics. Through the synergy of “fresh squab premium protein + natural dietary fiber from superfoods + 30 billion probiotics & patented postbiotics,” the product protects dogs’ sensitive stomachs, enhances nutrient absorption, and precisely addresses pet owners’ core concerns about “authentic ingredients” and “comprehensive nutrition.”
Protecting Nature: The Industry’s First “Nature-Standard Factory”
In the “Protecting Nature” exhibition area, Lanshine “brought” the industry’s first “Nature-Standard Factory”—the brand’s own factory under its parent group—to the expo. This largest single-site premium pet food production base in the Asia-Pacific region, with a total investment exceeding 1.3 billion yuan, is equipped with global renowned hardware such as Wenger high-fresh-meat twin-screw extruders, Bühler intelligent production lines, and Waters liquid chromatography-mass spectrometry systems, granting Lanshine full-process quality control from raw material traceability to finished product release. The self-owned factory not only enables stable mass production of high-quality products but also drives quality upgrades across the entire supply chain—from upstream raw materials to midstream production—laying a solid foundation for “life enrichment.”
At the same time, Lanshine’s showcased high-standard product testing system further reflects the brand’s deep commitment to protecting pets’ nature. Lanshine has established a unique batch-by-batch testing system, investing over 10 million yuan and subjecting products to more than 6,000 external inspection reports. Exceeding the industry-standard “compliance-based testing,” this system achieves a combined testing approach covering “safety baseline + nutritional adequacy + absorption and utilization + nature experience.”
Under this batch-by-batch testing system, the number of testing items for Lanshine’s pet food significantly exceeds common industry public reports, and core nutritional indicators also surpass the industry median. For instance, in the complete cat food category, the industry’s crude protein content typically ranges from 38% to 42%, while Lanshine’s products reach 45.14% to 49.54%; in terms of pepsin digestibility, 90% is already considered high in the industry, yet Lanshine’s products achieve 93.6% to 97.4%. Lanshine consistently upholds more comprehensive and stringent standards to provide pets with high-level nature protection.
From research investment and standard-setting to understand nature, to ingredient selection and product innovation to respect nature, and to self-owned factories and rigorous testing to protect nature—Lanshine, at the 2026 TOPS Pet Expo, centered on “Nature’s Standards, Crafting Premium Protein,” delivered a complete expression spanning concept to product, research to production, and experience to trust. Leveraging the platform momentum of the expo, Lanshine continues to uphold its original aspiration of “making good pet food with heart,” setting a benchmark for premium pet food development in the industry and building strong momentum for long-term brand growth.