GuangzhouMay 10, 2026 /PRNewswire/ — From May 11 to 13, at Area D of the Guangzhou Canton Fair Complex, the Guangzhou International Franchise and Chain Exhibition will kick off.
This exhibition is co-hosted by Guangdong Chain Store Association and Shanghai Bohua International Exhibition Co., Ltd., deeply rooted in the Greater Bay Area and radiating across the national market. Currently, the chain industry is accelerating digital upgrades and penetrating lower-tier markets. The exhibition closely follows these trends, helping chain brands and investors achieve efficient matching and precise alignment, promoting deep integration of online and offline investment transactions, and building a professional investment and franchise comprehensive platform for brands and investors.
Quick Entry, Visitor Guide
Visitor Visiting Hours
- Day 1: May 11 (Monday) 09:00-17:00
- Day 2: May 12 (Tuesday) 09:00-17:00
- Day 3: May 13 (Wednesday) 09:00-15:00
Entry Instructions
*All individuals entering the venue must complete online real-name registration before the exhibition. Exhibitors, visitors, staff, and other participants must provide their genuine and valid ID number and mobile phone contact information through the relevant online system. Entry will be permitted only after identity verification on-site.
Transportation Route Guide
Guangzhou • Canton Fair Complex Area D
During the exhibition, traffic around the venue will be heavy, and parking spaces inside will be limited. Green travel is recommended.
Option 1: Metro
- Take Guangzhou Metro Line 8 to “Xingangdong Station”, exit from Exit A, and follow the signs to enter the Area D registration hall through Gate 6 of the Canton Fair Complex.
Option 2: Taxi
Option 3: Self-Driving
Exhibition Overview • Hot Sectors, One-Stop Coverage
Highlights • Igniting Franchising
- The 15th Guangdong Franchise Development Conference —Barometer of Franchising and Chain in South China
The 15th Guangdong Franchise Development Conference is one of the four core forums in the “4+2+3n” brand activity matrix of the Guangdong Chain Store Association, holding high authority and influence within the industry. Since its inception in 2011, this series of conferences has been meticulously developed over the years, becoming the largest, most professional, and most resource-intensive communication and industry promotion platform in the field of franchising in Guangdong. It fully demonstrates that the franchise model has become a core business model for local Guangdong brands to expand into the national market and achieve large-scale development. In May 2026, this conference will be grandly held in Guangzhou in collaboration with Shanghai Bohua International Exhibition Co., Ltd.
- Franchise Filing Integrity Brand Zone —Compliance Empowerment • Trust Conversion • Ecosystem Linking
According to the “Regulations on the Administration of Commercial Franchises,” brand franchise filings must be completed within 15 days. Failure to file may result in fines, contract invalidation, and other risks. Compliance services have become an essential guarantee for brand investment attraction. This zone precisely addresses core pain points for brands, such as supplementing the “two stores, one year” qualification, cumbersome material preparation, inefficient system filling, and compliance risk prevention. It serves as a “trust accelerator” for brand exhibition conversion. By linking government departments, industry associations, exhibiting brands, and investors, it builds a complete closed loop of “policy interpretation – compliance services – investment conversion,” providing full-chain exposure and business conversion opportunities for partners.
- Strong Light Meal Alliance • South China Super Franchisee Conference —Practical Forum on Food Chain Franchising
This forum, based on the 2026 Guangzhou International Franchise and Chain Exhibition, collaborates with the top domestic food business traffic matrix “Strong Light Meal Alliance” and the chain expansion professional institution “Cheng Chain.” It deeply integrates industry resources, gathers the most influential top IPs and practical experts in the food vertical track, precisely targets core challenges and development opportunities throughout the entire chain franchise cycle, and delivers hardcore industry insights.
Brand Matrix, Power Gathering
Chain Franchising
Covers over 50 niche formats including catering, retail, lifestyle services, leisure and entertainment, and education, encompassing Chinese fast food, Chinese noodles, Western fast food, specialty snacks, barbecue, tea drinks, coffee, convenience stores, and other full-category tracks. It gathers numerous high-quality chain brands, such as Zunbao Pizza, Li Shang Huang, Gao Zhu Qiang, Meng Zi Yuan, Man Ling Porridge, Wang Jiao Jiao, Di Jiu Wei, Si Wei Luo, DQ, You Li Xiao Cha, Lawson, and other industry-leading brands, along with emerging brands with development potential. It builds a professional comprehensive investment and franchise platform for chain brands and investors, enabling precise matching and efficient connection.
Coffee and Tea Drinks
Where aroma meets taste buds, the coffee and tea drinks section showcases a full range of coffee products including pour-over coffee, specialty coffee beans, and pour-over equipment, while also covering new-style tea drinks, trendy beverages, fine wines, and other rich categories. Gathering global flavors and innovative forces, high-quality brands like Luckin Coffee, Decode Coffee, Saigon Coffee, Yakult gather on-site to create a one-stop experience and matching platform.
One-Stop Store Opening
The one-stop store opening supporting section brings together full-chain needs for store opening, including space hard decoration, production equipment, materials and consumables, digital systems, and online marketing. It meets the store opening procurement and upgrade needs of brand enterprises of different sizes and scenarios, including cash register systems, store decoration, kitchen equipment, food ingredients, and eco-friendly packaging.
Whether you are a newcomer entering the track or a chain brand seeking large-scale expansion, you can efficiently match the required resources here, reduce procurement costs, and achieve one-stop store opening.
Food Comprehensive
From local flavors to innovative ingredients, from traditional techniques to modern technology, the food comprehensive section gathers rich food categories such as baked desserts, prepared dishes, frozen foods, meat products, flour and rice products, and flavored seasonings. It provides a one-stop procurement experience for food buyers, leading a healthy and convenient new dietary trend.
Market Promotion
- Efficient Conversion of Private Traffic, Reaching Precise Customer Groups
Utilize the official new media matrix for pre-exhibition promotion, synchronously promoting through the exhibition’s vertical accounts on WeChat official accounts, Moments, Video Accounts, Douyin, and Xiaohongshu. Precisely target the 50W+ professional visitor database from previous editions via EDM and SMS to invite interested visitors to the venue.
- Multi-Channel Traffic Diversion from Douyin, Tencent, and Baidu, Achieving Cross-Circle Communication
Collaborate with professional agencies to place ads on the three major mainstream information channels: Douyin, Tencent, and Baidu. Target industry tag groups such as chain catering and franchise store opening, combined with offline advertising promotion, to achieve tens of millions of exposures.
- Further Enhance Exhibition Visibility Through Media Partnerships
Establish deep cooperation with over 20 industry and mass media outlets, including Zhan Da Ren, Zhao Zhan Wang, You Zhan Wang, Zhan Xun Wang, Shi Zhan Wang, Cha Sheng Yi, Quan Qu Dao Jia Meng Wang, 5988 Business Opportunity Network, Bi An Wang, Yangcheng Evening News, Guangzhou Daily, etc., to broaden the exhibition’s promotional reach while improving the precision of visitor invitations.
Key Events Preview
The 15th Guangdong Franchise Development Conference
Chain Rebirth • South China Ecosystem and Full-Channel Franchise Network Brand Empowerment Forum
Strong Light Meal Alliance • South China Super Franchisee Conference (Guangzhou Station)
Chain Rebirth • Cross-Border Integration Empowering Franchise Brand Innovation Forum
2026 First Guangdong-Hong Kong-Macao Food and Medicine Homology • Intangible Cultural Heritage Food Inheritance and Innovation Forum
Xianning Premium Products Entering the Guangdong-Hong Kong-Macao Greater Bay Area Production and Marketing Matchmaking Promotion Meeting
2026 CHA Food Innovation Championship — Wenshi Chinese Native Chicken Cup • Guangdong-Hong Kong-Macao “Ten Thousand Chefs, Ten Thousand Dishes” Skills Competition
2026 World Coffee Roasting Championship China Regional Selection – Guangzhou Division
2026 Guangzhou International Coffee, Wine, and Food Festival
*Final events are subject to on-site arrangements.
