Wuhu, ChinaMay 16, 2026 /PRNewswire/ — On May 16, the opening ceremony of the Anhui Wuhu Shenshan Cultural Technology Industrial Park and the Digital Cultural Industry Chain Ecosystem Matchmaking Conference were held in Wuhu. The events were organized by the Anhui Provincial Party Committee Propaganda Department, the Provincial Department of Culture and Tourism, the Wuhu Municipal Party Committee, and the Wuhu Municipal Government, among other entities.
As a listed technology and cultural enterprise based in Wuhu, 37 Interactive Entertainment was invited to participate in the conference and served as a key supporting unit. The company, together with multiple parties, jointly announced the launch of the “Shenshan Cup” 2026 Global University AI Micro-Drama Creation and Game Design Competition, the debut of the “Battle Through the Heavens Game Series: The Path of the Dou Emperor” and the launch of the National Trend IP Wuhu Co-construction Project, as well as the hosting of the Digital Cultural Industry Chain Ecosystem Matchmaking Conference. This fully demonstrates the company’s determination and capability to empower Wuhu’s digital ecosystem development and jointly build a benchmark city for cultural and technological integration in the Yangtze River Delta.
Joining Forces to Paint a New Blueprint for Cultural and Technological Integration in Wuhu
As a corporate representative, Li Weiwei, founder and chairman of 37 Interactive Entertainment, stated that the operation of the Shenshan Cultural Technology Industrial Park vividly reflects the government’s systematic planning and comprehensive support for the sci-tech and cultural industry. This further strengthens the company’s confidence in rooting itself in Wuhu and deepening its presence in the technology sector. The initiatives launched in Wuhu, including the “Shenshan Cup” Global University AI Micro-Drama Creation and Game Design Competition, the National Trend IP city linkage co-construction project, and the invitation of invested companies to Wuhu for the industrial chain ecosystem matchmaking conference, are all concrete practices of the company playing a demonstrative and leading role.
37 Interactive Entertainment founder and chairman Li Weiwei delivers a speech
Li Weiwei introduced that 37 Interactive Entertainment has invested over 4 billion yuan in areas such as new quality productive forces, pan-entertainment, and urban consumption. At the 2026 Cultural Technology Integration Development Conference, held the day before the main event as part of the Digital Cultural Industry Chain Ecosystem Matchmaking Conference, the company also invited invested enterprises and industrial investors, including BrainCo, Baichuan Intelligence, Aishi Technology, XiWang, JingZhan Semiconductor, Cixi Technology, Tingyu Technology, Guanglun Intelligence, Jingzheng Electronics, Nica Optics, Guangzhou Semiconductor, and Jason Entertainment, to gather in Wuhu to explore new directions and paths for the integrated development of technology and culture. In the future, the company will continue to attract upstream and downstream ecological partners, improve the local digital cultural and creative industry chain in Wuhu, and promote the permanent establishment of the 37 Interactive Entertainment Investment Ecosystem Conference in Wuhu. This will help the Shenshan Cultural Technology Industrial Park build a 30-billion-yuan animation and game industry cluster, achieving high-quality development through the integration of culture and technology together with Wuhu.
Hou Xiaonan, CEO and President of China Literature Limited, stated in his on-site speech that Anhui is not only blessed with beautiful landscapes but is also an important source of Chinese stories. Going forward, China Literature will collaborate with the Wuhu Municipal Bureau of Culture and Tourism and 37 Interactive Entertainment to carry out long-term operations around the national-level IP “Battle Through the Heavens” in Wuhu. The company also looks forward to combining more high-quality IPs with Anhui’s local cultural resources, industrial characteristics, and consumption scenarios in the future, creating new products, experiences, and name cards targeted at young people.
China Literature CEO and President Hou Xiaonan delivers a speech
3 Million Yuan Incubation Fund: “Shenshan Cup” University Competition Launched
On the day of the event, the signing ceremony for the 37 Interactive Entertainment “Shenshan Cup” 2026 Global University AI Micro-Drama Creation and Game Design Competition was successfully held. Relevant officials from the Wuhu Municipal Party Committee Propaganda Department, the Wuhu Municipal Bureau of Culture and Tourism, and the People’s Government of Jiujiang District, Wuhu City, together with Luo Juan, Senior Vice President of the 37 Interactive Entertainment Group, signed the agreement on stage.
On-site signing and launch of the ‘Shenshan Cup’ university competition
It is reported that the competition is open to current university students worldwide. It aims to lower the barrier to AI application through “computing power support + creative practice,” accompanied by a 3 million yuan incubation fund, over 400,000 yuan in prizes, and computing power support, promoting the transformation of university innovation achievements into industrial projects.
The competition features two tracks. The AI micro-drama creation track, themed “Wisdom Creates Shenshan, AI in Wuhu,” encourages participants to create content around core topics such as Wuhu’s cultural intangible heritage, technological innovation, and urban development, telling the story of Wuhu well. The game innovation track focuses on various game creations, with no restrictions on theme or gameplay, encouraging participants to break traditional thinking, fully unleash their creative talents, and create game works that are both fun and innovative.
It is reported that winning teams from outside the city who relocate to designated parks like the Wuhu Shenshan Cultural Technology Industrial Park will be eligible for rent reductions and special subsidies, aiding “graduation to entrepreneurship.” Additionally, 37 Interactive Entertainment will offer internship offers for core positions to outstanding teams, truly achieving deep integration of industry and education.
“Battle Through the Heavens” Game Series Debuts, National Trend IP Train Enters Wuhu Streets
At the event, the debut of the “Battle Through the Heavens Game Series: The Path of the Dou Emperor” and the signing and launch of the National Trend IP Wuhu Co-construction Project took place. Previously, 37 Interactive Entertainment had reached an exclusive ten-year strategic cooperation agreement with China Literature Limited for game development around the national-level IP “Battle Through the Heavens.” The first product under this cooperation, “Battle Through the Heavens: The Path of the Dou Emperor,” was also officially announced for upcoming launch at the conference.
Furthermore, 37 Interactive Entertainment will join hands with the Wuhu Municipal Bureau of Culture and Tourism and China Literature Limited to carry out long-term, in-depth linkage and co-construction in Wuhu, centered around the “Battle Through the Heavens” IP. This aims to break down barriers between IP, games, and the cultural tourism industry, promoting deep integration and coordinated development among the three, bringing the national trend IP into reality and making it a new name card for Wuhu’s urban cultural tourism.
Launch of the ‘Battle Through the Heavens Game Series: The Path of the Dou Emperor’ and the National Trend IP Wuhu Co-construction Project
Currently, a national trend IP-themed rail transit train is running through Wuhu’s core areas. A 10-meter-high water character inflatable model and IP series decorations have also appeared at landmarks like the Wuhu Ancient City, integrating national trend IP elements into citizens’ daily travel and cultural tourism scenes. This creates an immersive gaming experience and promotes the deep layout of national trend IP extending from online to offline and from content to real-world scenarios.
Digital Empowerment for Urban Development, Creating a New Model for Digital Cultural Innovation
On the day of the event, provincial and municipal leaders visited the 37 Interactive Entertainment booth. Li Weiwei, founder and chairman of 37 Interactive Entertainment, provided a detailed introduction to the company’s development. Zeng Kaitian, co-founder and vice chairman of 37 Interactive Entertainment, also attended the event and accompanied the tour throughout. Together, they presented to the government the company’s latest achievements in areas such as digital empowerment, cultural tourism integration, and technological innovation.
Previously, 37 Interactive Entertainment collaborated with the Wuhu Municipal Party Committee Propaganda Department to launch the “Anhui Charm and Commerce” version in the game “Time Big Bang,” recreating the Wuhu Ancient City commercial port and allowing players to appreciate the spirit of Anhui merchants through simulation management. The company also partnered with Huangshan Tourism Group to create the “Digital Huangshan, A Journey into Huizhou” project, using games like “Call Me Big Boss” and “Seeking the Great Dao” to let players experience the landscapes and culture of Huizhou from the cloud.
Additionally, the company’s virtual humans, Sister Cong and Brother Cong, leveraging innovative technologies such as AI and AR, have participated in the “Wuhu City Walk Plan” and promotional industrial tour videos, linking Wuhu’s cultural tourism landmarks and local cultural elements to comprehensively assist in spreading Wuhu’s urban cultural tourism image.
A series of projects carried out by 37 Interactive Entertainment in Anhui
In the future, 37 Interactive Entertainment will continue to focus on technological innovation and project implementation, deepen the integration of digital culture and tourism, improve the industrial ecosystem layout, and promote the establishment of high-quality projects in the Shenshan Cultural Technology Industrial Park, continuously strengthening Wuhu’s digital cultural industry cluster. The company will fully leverage its leading role, linking upstream and downstream partners to jointly contribute to building Wuhu into a benchmark city for cultural and technological integration development in the Yangtze River Delta, injecting strong momentum into the high-quality development of Anhui’s digital economy.