Barcelona, SpainMay 18, 2026 /PRNewswire/ — On May 14, CHERY officially announced at its European Operations Center in Barcelona, Spain, that internationally renowned football player Robert Lewandowski has been appointed as the brand’s global spokesperson. Zhu Shaodong, Executive Vice President of Chery International and Head of the European Region, attended the signing ceremony. The two parties completed the contract signing and exchanged commemorative gifts, followed by a key handover ceremony for the TIGGO9 CSH, officially ushering in a new chapter of global cooperation.
Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region, and Robert Lewandowski officially sign the cooperation agreement
As one of the most iconic players in world football, Lewandowski has long been recognized globally for his consistent professional performance, self-discipline, and positive public image. His commitment to family, responsibility, and long-termism aligns closely with the “For Family” philosophy that CHERY has long championed.
For CHERY, “For Family” is not just a brand proposition but also the core starting point for its product and technology systems. Focusing on the key values that matter to family users, CHERY centers on Space. For Family, Safety. For Family, and Technology. For Family, meeting users’ aspirations for greater space, higher safety, and smarter mobility.
In the future, CHERY will continue to deepen its presence in the global market through technological innovation and long-termism, exploring a safer and better travel life together with users worldwide.