Beijing and MontrealMay 18, 2026 /PRNewswire/ — Mistplay, the world’s leading mobile gaming play-to-earn incentive and loyalty platform, today announced the official launch of its incentive ad network product, Mistplay Audience Network, designed to break through growth bottlenecks and comprehensively enhance the scale and reach of incentive advertising within the mobile ecosystem.
This launch marks a strategic upgrade for Mistplay’s LoyaltyPlay platform. Earlier this year, Mistplay completed two strategic acquisitions: Connected Rewards™, formerly owned by Mobivity, and MyChips, under MAF. By deeply integrating the core resources of both companies, Mistplay has built a unified traffic matrix, helping game advertisers tap into high-value incremental audiences worldwide.
For years, mobile game publishers have seen rising demand for user acquisition scale and conversion performance, and incentive advertising has proven its exceptional delivery capability. Mistplay Audience Network integrates Mistplay’s first-party proprietary traffic with premium supply-side traffic from Connected Rewards™ and MyChips, extending its reach to tens of millions of monthly active users. The traffic landscape expands from gaming to vertical applications such as finance, shopping, travel, lifestyle services, and dining, building a diversified consumption scenario.
Mistplay Audience Network opens new monetization paths for app publishers and brands, helping them create differentiated loyalty programs. Through LoyaltyPlay, publishers can seamlessly integrate incentivized gameplay and in-app activities into existing experiences, allowing users to earn real rewards while boosting engagement, retention, and lifetime value (LTV). Mistplay Audience Network currently covers North America, Europe, and Asia.
“Over the past decade, Mistplay’s original intent has never changed: to build a mutually beneficial incentive ecosystem. We don’t blindly follow trends; instead, we’ve developed a more scalable, efficient, and balanced system by drawing on years of practical feedback from advertisers and partners. This resource integration will drive stronger growth across the entire platform.” — Tricia Han, CEO of Mistplay.
“These two acquisitions were not simple asset purchases but a strategic closure we’ve been planning for years. From launching LoyaltyPlay to acquiring Connected Rewards™ and MyChips, we’ve taken steady steps with the core goal of continuously raising the performance ceiling of incentive advertising. The birth of Mistplay Audience Network marks the formal formation of a higher-scale, more accessible unified advertising system.” — Aaron Thandi, Chief Business Officer of Mistplay
Mistplay will officially provide a detailed introduction to Mistplay Audience Network at the MAU Vegas 2026 industry conference from May 19 to 21.