ShanghaiMay 21, 2026 /PRNewswire/ — On May 21, at the 2026 Yangtze River Delta New Media Joint Conference, the “Neng Neng Qiao Qiao Tour the Yangtze River Delta” WorldSkills Competition (hereinafter referred to as “WorldSkills”)巡回宣传 campaign was launched. The 48th WorldSkills Competition, the world’s highest-level vocational skills competition, will be held in Shanghai from September 22 to 27, 2026. WorldSkills is not only an international stage for global skills exchange but also a vital platform for promoting the spirit of craftsmanship and empowering industrial upgrading. To amplify the leading effect of the 48th WorldSkills Competition and deepen the integrated development of skilled talent in the Yangtze River Delta, the Shanghai WorldSkills Executive Bureau, along with Liberation Daily and the WorldSkills Museum, will jointly host the “Neng Neng Qiao Qiao Tour the Yangtze River Delta” WorldSkills巡回宣传 campaign from May to July. Nippon Paint, as the Platinum Sponsor of the 48th WorldSkills Competition and the special supporter of this event, will participate throughout the tour, jointly promoting WorldSkills culture into the Yangtze River Delta region and supporting the construction of a skilled talent highland in the area.
“Neng Neng Qiao Qiao Tour the Yangtze River Delta” WorldSkills巡回宣传 campaign officially launched
The Shanghai WorldSkills Executive Bureau stated that the Yangtze River Delta, as one of China’s most economically active regions with the strongest innovation capabilities and the most robust manufacturing base, boasts a comprehensive vocational education system, abundant industrial resources, and a deep cultural heritage of craftsmanship. It has always been a pioneering area for skilled talent cultivation, technological innovation, and成果转化. Bringing the WorldSkills tour to the Yangtze River Delta is not only a pragmatic move to leverage the advantages of regional integrated development to amplify the WorldSkills brand effect and expand the competition’s social impact but also a carefully arranged effort to deeply integrate WorldSkills concepts with regional industries, promote the upgrading of vocational education, and accelerate the cross-regional flow of highly skilled talent.
During the event, three WorldSkills-themed mobile vehicles will serve as “mobile WorldSkills Museums,” visiting 10 key technician colleges in Jiangsu, Anhui, and Zhejiang, forming a Yangtze River Delta WorldSkills culture tour loop. The activities will be rich and diverse, conveying the WorldSkills spirit and inheriting the culture of craftsmanship through various interactive forms: First, a WorldSkills close-up special exhibition, displaying precious exhibits from the WorldSkills Museum, allowing teachers and students to view the exhibits up close and intuitively experience the professional charm and global influence of WorldSkills. Second, face-to-face sessions with masters, inviting WorldSkills winners and industry skill masters to share their growth experiences, competition stories, and career insights, using role models to pass on the spirit of craftsmanship. Third, immersive skill experiences, setting up hands-on projects featuring Yangtze River Delta characteristic skills such as Suzhou embroidery, wood carving, Huizhou ink making, and lacquer painting, enabling teachers and students to personally experience the beauty of blending traditional techniques with modern skills. Fourth, a high-employment-rate exploration journey, visiting the flagship specialty programs of each technician college to understand the skilled talent cultivation models, curriculum systems, and employment advantages, uncovering the secrets behind the high employment rates of skilled talent and promoting high-quality employment.
As the Platinum Sponsor of the 48th WorldSkills Competition, Nippon Paint also supports the [Painting and Decorating] WorldSkills competition project. On the touring vehicles, Nippon Paint will leverage its own experience to create a series of展示内容 that are both professional and interactive, helping the public understand that painting and decorating is also a “world-class skill.” Star lecturers from Nippon Paint’s Industrial Talent Development Center, as well as Nippon Paint coaches and technical support experts who have served as the Shanghai team’s coaches for the [Painting and Decorating] competition project in national competitions, will also visit some schools to share competition experiences with students and Nippon Paint’s systematic support in skilled talent cultivation.
Nippon Paint has supported the National Vocational Skills Competition for three consecutive editions
“Neng Neng Qiao Qiao Tour the Yangtze River Delta,” as a key activity of the 2026 Yangtze River Delta New Media collaborative effort, will use the tour as a纽带 to deepen cooperation and co-construction between WorldSkills and Yangtze River Delta media, institutions, and enterprises, continuously telling the WorldSkills story, promoting the spirit of craftsmanship, and driving deep integration and collaborative progress in skilled talent cultivation and industrial coordinated development in the Yangtze River Delta. Nippon Paint wishes the tour a smooth and successful run.