Joining Hands to Never Stop on the World Track
XiamenJune 1, 2026 /PRNewswire/ — Anta announced a partnership with Zhangxue Motorcycle ZXMOTO, officially becoming its global strategic cooperation brand. In the future, Anta will accompany Zhangxue Motorcycle in competing in world-class events. This strategic cooperation stems from the spiritual resonance of two Chinese brands that insist on innovation and breakthroughs on the path to pursuing excellence. Beyond shared values, the Anta x Zhangxue Motorcycle co-branded series of sportswear and footwear products are also being launched simultaneously, aiming to allow more consumers to experience and appreciate the charm of motorcycle culture.
Anta officially announced as the global strategic cooperation brand for Zhangxue Motorcycle
Zhangxue Motorcycle, with the brand vision of “bringing Chinese motorcycles to the world,” focuses on high-performance products and proprietary engine development through continuous innovation and R&D. In March of this year, Zhangxue Motorcycle won the double championship in the WorldSSP category at the WSBK Portugal round, becoming the first Chinese independent brand to claim victory in this category, breaking the decades-long technological monopoly of European, American, and Japanese brands in the high-end motorcycle field. During the Czech Republic round on May 16-17, Zhangxue Motorcycle once again broke through, securing its fifth round win of the season, showcasing the strength of Chinese innovation to the world.
Driven by continuous technological innovation, the Anta brand has provided professional competition and training equipment for over 30 Chinese national teams, supporting Chinese athletes in competing on the world stage through professional sports technology. Anta and Zhangxue Motorcycle both uphold the pursuit of excellence and the belief in pushing boundaries in their respective fields, sharing a spirit of perseverance and never giving up in the face of challenges. This cooperation reflects the highly aligned brand spirit of both parties.
Anta x Zhangxue Motorcycle co-branded series of sportswear and footwear products
The Anta x Zhangxue Motorcycle co-branded series of sportswear and footwear products are being launched simultaneously. As the debut of the collaboration, the design inspiration for this series comes from Zhangxue Motorcycle’s historic first championship-winning bike at the WSBK Portugal round—the 820RR: the “Champion Red” livery, the iconic “53” winning number, and the sharp body line aesthetics serve as unique design language elements, carrying special significance in commemorating the moment of a Chinese domestic racing team’s victory. Additionally, the garment tailoring and fabric application incorporate Zhangxue Motorcycle’s design philosophy, offering a lightweight and breathable wearing experience.
The Anta × Zhangxue Motorcycle co-branded series products will be officially launched on June 2 on platforms such as Douyin, Tmall, JD.com, Dewu, and Xiaohongshu.
“Anta x Zhangxue Motorcycle” co-branded series of sportswear and footwear products
Anta has always firmly supported the development of Chinese sports. This strategic cooperation with Zhangxue Motorcycle is another reflection of Anta’s commitment to walking alongside the development of China’s sports industry. In the future, Anta will join hands with industry partners, continuing to build on innovative technology as a foundation, supporting athletes in competing on the world stage with professional products and services, showcasing the innovation and competitiveness of Chinese brands to the world, and presenting China’s strength and style globally!