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Korean skincare brand launches global campaign centered aroundPDRN Collagen Glow Face Mist Serum
LOS ANGELESJune 3, 2026 /PRNewswire/ — Korean skincare brand ANUA today announced Kendall Jenner as its first global brand ambassador. Additionally, ANUA has launched a global campaign featuring Jenner, centered around the PDRN Collagen Glow Face Mist Serum.
ANUA APPOINTS KENDALL JENNER AS FIRST GLOBAL BRAND AMBASSADOR
This timing reflects how far ANUA has come in the U.S. market. In 2024, the brand was named the top beauty brand on TikTok Shop, achieving the highest single-brand revenue on TikTok Shop U.S., and earned recognition as a top Amazon brand in 2024 and 2025 based on platform sales performance. During Amazon Prime Day in July 2024 in the U.S., ANUA ranked No. 1 in its category, with sales surging 537% year-over-year. By 2025, the brand’s global revenue had exceeded $500 million, with the U.S. as its largest market, and it has sold over 40 million units worldwide across 160 countries. Today, ANUA is available in over 20,000 retail stores across the U.S., underscoring its rapid expansion from digital discovery to nationwide retail presence.
Jenner is open about her straightforward, consistent skincare routine. This mindset closely aligns with ANUA’s skincare approach: formulations that are gentle on the skin barrier, ingredient-focused, and aimed at real results. The campaign brings this connection to life through the PDRN Spray, which is part of her daily regimen.
“I first discovered the Double Cleanser, and it was a game-changer for my skin. I also love their Azelaic Green Serum and the PDRN, which gives me that dewy glow. I genuinely love these products,” said Kendall Jenner.
PDRN Collagen Glow Face Mist Serum, a capsule mist containing 2,000ppm PDRN (salmon DNA) and hyaluronic acid. The mist delivers instant hydration and a dewy glass-skin finish without residue or heaviness. Featuring ultra-fine oil capsule particles that absorb quickly, it works both under and over makeup and is clinically proven to improve skin hydration by 30.754% while temporarily reducing skin surface temperature. Suitable for all skin types and non-comedogenic, it is designed for daily use in any environment.
The campaign launched globally on digital and social platforms on June 1, 2026, offering audiences a look at how Jenner incorporates the mist into her daily life, from morning prep to travel and on-the-go touch-ups. As part of a multi-year partnership encompassing global campaigns and product launches, content will run across ANUA’s channels and Jenner’s platforms.
“We are thrilled to partner with a true global icon like Kendall Jenner. Her minimalist and intuitive lifestyle seamlessly aligns with ANUA’s ‘Trends & Trust’ philosophy, and we look forward to sharing this shared vision with a broader global audience.“
To celebrate the launch, ANUA will offer an immersive pop-up experience in New York City’s SOHO neighborhood, bringing “Dew On The Go” to life. Located at 21 Greene Street, it will be open to the public from June 6 to 7. Inspired by the ease and romance of a European summer vacation, the pop-up will invite guests to discover the products Kendall uses for her dewy skin. Visitors will experience ANUA through a series of photo-worthy sensory experiences, including a mist reception, product discovery moments, a photo booth, a “Dew Fountain,” a Dew Café, and a gift shop experience.
About ANUA: ANUA
Founded in 2019 by The Founders (Co-CEOs Seonhyeong Lee and Changju Lee), ANUA is a Korean skincare brand built around targeted solutions for various skin concerns. Each product uses carefully selected natural and dermatological ingredients designed to deliver visible results for all skin types. The brand’s formulations are based on ingredients like heartleaf, peach, PDRN, and rice ceramide, focusing on barrier health, efficacy, and accessibility.
Since entering the U.S. in 2022, ANUA has achieved over 200% annual growth, with global retail sales exceeding $500 million in 2025. The brand is available at Ulta Beauty nationwide, Amazon, and anua.com, with ongoing expansion into Europe, the Middle East, and Australia.
Instagram: @ANUA_GLOBAL | TikTok: @ANUA_GLOBAL |Website: anua.com