Sun Jian, General Manager of BTG Hotels Group, stated: “In the lobby of Beijing NUO Hotel, the LEED Platinum-certified energy-saving curtain wall filters the early summer sunlight; in the back office of Home Inn, AI digital store managers push daily operation reports and guest reviews to the hotels; at the Intangible Cultural Heritage Season in Sanya’s Nanshan, the national-level intangible cultural heritage Yazhou folk songs are performed for global tourists… These scenes collectively form the vivid practice of BTG Hotels Group’s sustainable development.”
By the end of 2025, BTG Hotels Group operated a total of 7,802 hotels, with the number of hotel rooms in operation rising to 555,000, serving 21 million registered members. Beyond scale, BTG Hotels Group has also taken a key step in governance. The Board’s Strategic Committee was officially renamed the “Board Strategy and ESG Committee,” and implementation rules were released. The Group has thus established an ESG governance system characterized by “Board coordination, management execution, cross-departmental collaboration, and full-company participation,” deeply integrating the concept of sustainable development into the entire strategic decision-making process, ensuring the effective top-down transmission of the sustainable development strategy.
Responding to Market Expectations for Quality Travel Accommodation with Product Strength
In 2025, BTG Hotels adhered to a high-quality development strategy, continuously refining its product strength. As the cornerstone of the Group’s product matrix, the new generation of economy hotels represented by Home Inn has continuously solidified its market position through investment model optimization and brand revitalization. By the end of 2025, the proportion of Home Inn hotels with version 3.0 (and above) had increased to 81.5%, further enhancing market product consistency. BTG Hotels has always been committed to using the power of standardization to bridge the experience gap between regions. This is a quality transformation behind scale expansion and a simple commitment of BTG Hotels to China’s accommodation infrastructure.
Mid-to-high-end hotels have also become the most closely watched strategic growth track in the cultural tourism market. The Jianguo Puyin Hotel, characterized by the brand feature of “Oriental Freehand Aesthetics,” is gradually becoming a window for travelers to showcase Oriental aesthetics and national confidence to the world, leveraging the strong momentum of cultural heritage and commercial value.
Jianguo Puyin Hotel
Safety in production is the bottom line of product strength and the foundation for the industry’s sustainable development. BTG Hotels has always prioritized safety management in its operations and management, integrating it throughout the entire process of engineering construction and daily operations. In 2025, under the leadership of BTG Group, BTG Hotels Group successfully completed over 200 important receptions and service guarantees, including the commemoration of the 80th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the Shanghai Cooperation Organization Summit. This reflects BTG Hotels’ responsibility as a state-owned enterprise and serves as the cornerstone of trust for its brand reputation.
Outlining a New Era Low-Carbon Travel Model with a Green Footprint
The high-quality development of the industry consistently points to the deep integration of environmental friendliness and commercial value. BTG Hotels actively responds to the national “dual carbon” goals, implementing environmental actions in every aspect of its products and services.
In the field of green construction, Beijing NUO Hotel, as one of the first hotels in Beijing to receive LEED Platinum certification, sets an industry benchmark. In the green operations segment, the Group has established a refined management system for energy, water resources, and waste, achieving an approximately 5.7% year-on-year reduction in annual carbon emissions. In terms of green services, Home Inn Group reduced plastic use by approximately 125 tons in 2025 by adopting guest supplies made from straw and bamboo fiber materials. The Nanshan Cultural Scenic Area achieved zero wastewater discharge, with all treated wastewater used for landscape irrigation, realizing the resource utilization of wastewater.
Beijing NUO Hotel
Furthermore, the Group actively promotes green co-creation with guests. In 2025, it jointly launched multiple green and low-carbon initiatives with Alipay and Ant Forest. The “Green and Low-Carbon Stay” initiative covered over 4,000 standard brand hotels under the Group, allowing guests to voluntarily opt for low-carbon options such as “continuous stay without changing linens and bedding” or “bringing own toiletries,” thereby earning corresponding membership points and Ant Forest energy. Additionally, the Group extended green initiatives to pilot hotel restaurants, marking the first collaboration between Alipay and Ant Forest’s “Tap to • Clean Plate Campaign” and the hotel industry.
Supporting Rural Revitalization and Intangible Cultural Heritage Inheritance through Action
BTG Hotels steadfastly upholds its responsibility, actively dedicating itself to industrial development, livelihood improvement, and educational assistance in remote areas. In 2025, BTG Hotels Group invested a total of 12.2434 million yuan in procurement for rural revitalization assistance, benefiting 1,871 registered impoverished individuals in the local area. Sweet potatoes and apples from Yanzhuang Village made their way from the fields to the tables of employees and guests; underprivileged students from Baogu Primary School in Yacheng Town received new school bags and stationery. Through a normalized public welfare operation mechanism, BTG Hotels transforms social responsibility into sustainable value co-creation actions.
Additionally, BTG Hotels Group places great importance on cultural heritage and social value co-creation. In 2025, BTG Hotels successfully hosted the “Fifth Sanya Nanshan Intangible Cultural Heritage Season” in Hainan, promoting the dynamic inheritance of excellent traditional Chinese culture; it launched the “Puyin New National Trend Culture Festival” in Shanghai and officially initiated the “Intangible Cultural Heritage Support Plan,” linking 55 Puyin hotels nationwide and cumulatively offering nearly 200 free intangible cultural heritage experience activities. This fosters the integrated symbiosis of commercial innovation and cultural inclusivity, vividly demonstrating the responsibility of a national enterprise in promoting cultural confidence.
Free intangible cultural heritage activity held at Jianguo Puyin – Kashgar Ancient City Scenic Area Hotel
Promoting Sustainable Co-Governance through Industry Consensus
BTG Hotels Group adheres to the principle of “honest cooperation, mutual benefit and win-win,” consistently prioritizing responsible procurement and franchisee win-win as key elements of ecosystem building.
In 2025, BTG Hotels fully integrated ESG standards into its supply chain management. During the supplier admission process, it comprehensively examines core indicators such as environmental management, cleaner production, and green products, guiding the improvement of sustainable development levels across the industry supply chain. Furthermore, Home Inn Group issued the “Sustainable Supply Chain Partnership Initiative” to all supply chain partners, clarifying its commitment to jointly advancing the sustainable development of the supply chain with supplier partners, focusing on four dimensions: protecting the green planet, safeguarding labor rights, adhering to business ethics, and building a better society.
As key partners in the Group’s scale development, franchisees are also the core bearers of the company’s brand value and service standards. In 2025, Home Inn Group launched the “4831” commitment (4 major processes, 8 guarantees, 3x price protection, 1-step response) for franchisees, promising to safeguard the sustainable operation of franchise businesses and continuously improve franchisee satisfaction.
At the same time, BTG Hotels Group actively participates in the construction of industry standards. As one of the main drafting units, in 2025, BTG Hotels Group participated in the compilation of the “ESG Management System Requirements for Accommodation Enterprises,” managed by the Department of Trade in Services and Commercial Services of the Ministry of Commerce and led by the China Hotel Association, working with industry partners to actively promote ecological co-governance.
2026 marks the beginning of the “15th Five-Year Plan.”
The outline of the “15th Five-Year Plan” proposes: Deepen the integration of culture and tourism, promoting culture through tourism and highlighting tourism through culture, and advance the construction of a tourism powerhouse. Tourism powerhouse has been included in the national five-year plan for the first time. Against this era backdrop, BTG Hotels Group will continuously refine its ESG governance effectiveness. On the scale and service front, the Group will continue to focus on the goal of 10,000 stores, centering on the geographical tapestry of a mobile China, meeting the people’s ardent aspirations for a better life with quality services. On the product and brand front, it will drive the Home Inn brand towards higher quality iterations, continue to expand the penetration depth of cultural IP brands like Jianguo Puyin, making Oriental aesthetics a distinct footnote of “Chinese Service.” On the green operations front, it will anchor carbon emission reduction targets, allowing the warmth of sustainable development to permeate the daily operations of every hotel and benefit a broader population.